Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
An advertising agency, run by entrepreneur and advertiser Emanuele Nenna, has announced the opening of Now Available Africa in Ghana. This new model of advertising agency is specially designed for the African market as the first step towards the creation of a pan-African network of agencies with an international outlook and strong local roots.
13 Feb 2013 10:17
A successful pilot of Pinpoint, a media consumption and audience tracking tool for the African continent, has recently been conducted in Ghana, with plans to move into Nigeria, Tanzania, Angola and Uganda.
18 Jul 2013 16:03
Three years ago I decided to bring a major tech conference to Africa - Tech4Africa. The incredible personal journey that I have been on since the conference's inception has tested my resolve to the limits as there have been many obstacles to overcome and it would have been so easy to have compromised my ideals or given up altogether.
By Gareth Knight 25 Sep 2012 12:14
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
After more than two decades of operating through independent affiliates, advertising group TBWA is preparing to buy equity stakes in East and West Africa.
18 Jun 2012 10:02
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
5 Mar 2012 08:33
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
31 Jan 2012 14:25
TransferTo and the MTN Group last week announced that the implementation of their International Airtime Transfer (IAT) partnership in MTN operating companies is well underway.
14 Nov 2011 12:15
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
Scangroup and Ogilvy, associates of WPP, a global advertising and marketing services company, have announced the launch of two advertising firms, Scanad Ghana Limited and Ogilvy Ghana Limited. The move is aimed at expanding Scangroup and Ogilvy operations in Africa and to serve an existing demand for marketing and communication services.
By Carole Kimutai 30 Sep 2011 09:07
Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.
By Walter Wafula 21 Sep 2011 12:00
Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
15 Sep 2011 14:25
At the recent Chartered Institute of Marketing Ghana (CIMG) Awards, held in Accra, Airtel Ghana was awarded the "Telecoms Company of the Year 2010" for its effort at transforming the telecommunications industry in Ghana.
30 Aug 2011 09:53
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
By Issa Sikiti da Silva 25 May 2011 13:45
After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features and an expanded set of self-promotional tools. What hasn't changed, however, is our commitment to quality news, carefully edited, curated and aggregated daily by the biz editorial teams from specialist journalists, our communities of industry leaders, other news sources and press releases you submit.
23 May 2011 14:51
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
20 Apr 2011 13:11
Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [view twitterfall]
By Ivo Vegter: @sxswsa 14 Mar 2011 13:15
The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, "well that's because it's not important, and how can it result in sales?" Hmmm, this attitude would make you look foolish in front of a company (competitor) that has grasped the potential which Google, Yahoo and other search engines present.
By Shaune Jordaan 1 Mar 2011 11:24
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22
Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.
By Shaune Jordaan 22 Feb 2011 12:12
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010 10:35
The Independent Agency Search and Selection Company (IAS) is expanding its services to include Mozambique, Angola, Nigeria, Ghana and Botswana. This follows a demand by agencies and clients to branch into Africa and provide its client/agency relationship management services.
12 Feb 2010 07:32
The 2010 Africa Investment Forum will take place in Accra, Ghana from 8 - 10 February 2010, hosting participants from about 30 countries. The event aims to provide a platform for countries to profile investment opportunities in various sectors to an international audience.
25 Jan 2010 10:54
The Electoral Commission (EC), declared on 3 January 2009 Professor John Evans Atta Mills of the National Democratic Congress (NDC) the President-elect of the Republic of Ghana.
6 Jan 2009 09:16
Tourism receipts to the country have scaled steadily from US$981 million in 2006 to US$1.2 billion last year indicating a 20 percent rise.
14 Oct 2008 07:56
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