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SOUTH AFRICA
Rapid growth in use of social media for customer service by Chinese consumers
[© Ovum 2011] BEIJING, CHINA: The use of social media for customer service by Chinese consumers has almost doubled in the last two years, as more and more turn to it as a viable alternative to the phone, research from Ovum has revealed. 17 Jun 2011 09:08
SOUTH AFRICA
Insurance marketers too focussed on acquisition
PALO ALTO, US: Insurance marketers are too focused on acquisition, missing ways to monetise existing policy holders, reports CMO Council. A new study shows consumers are open to consolidating policies with insurers and buying additional products if marketers focused more on retention, cross-selling and up-selling. 22 Sep 2010 08:46


SOUTH AFRICA
Merkle expands into China
SHANGHAI, CHINA: Merkle, a leading US-based CRM company, is expanding into China to support its growing base of multinational clients in the world's most populous nation. 17 Sep 2010 10:19
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