34 gets Samsung to 'Switch On' Kenya
34 gets Samsung to 'Switch On' Kenya

As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.

Issued by 34° 6 Nov 2013

Vic Falls Z-Card pocket guide promotes Zim tourism
Vic Falls Z-Card pocket guide promotes Zim tourism

As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.

11 Sep 2013

Entries now open for PromaxBDA Africa 2013
Entries now open for PromaxBDA Africa 2013

Entries are now open for PromaxBDA Africa 2013 which recognises excellence in on-air promotion, branding and advertising. Compete for the coveted PROMAX Muse and BDA Isis and be recognised as the best in Africa.

22 Jul 2013

First LED billboards in Namibia
First LED billboards in Namibia

With the unveiling of its LED billboards in Namibia, Primedia Africa aims to change the outdoor advertising landscape within the country.

24 Jun 2013

[Cannes Lions 2013] Cannes Lions introduces Lions Health
[Cannes Lions 2013] Cannes Lions introduces Lions Health

CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.

13 Jun 2013

Experiential Marketing - the contagious idea

What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.

Issued by Mo-Tseleng 22 May 2013

D&AD Awards: The nominations
D&AD Awards: The nominations

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.

22 Apr 2013

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

Airtel splashes K1.1m in SMS promotion
Airtel splashes K1.1m in SMS promotion

Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million.

By Gregory Gondwe: @Kalipochi 21 Aug 2012

Nashua wins award at Africa Print Expo

Nashua Limited has won the award for Best Exhibition Stand - Large Category, at the Africa Print Expo recently held in Cape Town, South Africa. The award provides further validity of the company's recent decision to pour a substantial investment into leading its expansion into production printing.

11 Jul 2012

[Cannes Lions 2012] Promo & Activation, PR, Direct Lions winners
[Cannes Lions 2012] Promo & Activation, PR, Direct Lions winners

CANNES, FRANCE: The Cannes Lions International Festival of Creativity has held the first of four Awards Ceremonies to honour the winners of the Promo & Activation, PR and Direct Lions categories. Among the winners, South Africa was represented in the Direct category and also in the PR Lions category.

19 Jun 2012

Which ads are winners? Your brain knows better than you do
Which ads are winners? Your brain knows better than you do

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements.

By Stuart Wolpert 30 Apr 2012

Wikus Engelbrecht
Intergrating Pinterest into email marketing campaigns

Much to everyone's surprise, at the turn of 2012 the runaway-hit social networking site wasn't Twitter, LinkedIn or Google+. it was in fact Pinterest, the latest social media craze that seems to have captured everyone's attention.

By Wikus Engelbrecht 28 Feb 2012

AFCON 2012: Samsung launch interactive, online events
AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.

31 Jan 2012

BBA 7 brings double housemates
BBA 7 brings double housemates

Multichoice Malawi announced on 24 January 2012 that the Big Brother Africa housemates of Season 7, will go in the house in pairs, where they will choose whether to pair with spouses, friends or family.

By Gregory Gondwe: @Kalipochi 25 Jan 2012

Airtel Malawi partners with Samsung for promotion
Airtel Malawi partners with Samsung for promotion

Airtel Malawi has partnered with Samsung in a multi-million kwacha promotion where it will award cash prizes, mobile communication gadgets, including handsets and tablets to its subscribers.

By Gregory Gondwe: @Kalipochi 8 Dec 2011

How to contribute to Bizcommunity, from op-ed pieces to news
How to contribute to Bizcommunity, from op-ed pieces to news

Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.

Issued by Bizcommunity.com 3 Oct 2011

Bizcommunity launches new dedicated sectors, newsletters
Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011.

Issued by Bizcommunity.com 20 Sep 2011

Gregory Gondwe
Japan's Fujitsu to expand Malawi's ICT

Japanese ICT giant, Fujitsu, has launched a new range of modern products in Malawi as a drive to expand Malawi's ICT sector.

By Gregory Gondwe 15 Aug 2011

Four million enter Airtel Malawi competition
Four million enter Airtel Malawi competition

Over four million people are said to have entered Airtel Malawi competition where subscribers are expected to win ten Toyota Hilux and a Toyota Prado vehicles as main prizes. This was revealed on Tuesday, 3 May 2011, by Airtel Malawi marketing manager Enwell Kadango at a draw for the first Toyota Hilux vehicle which was won by a business man based in Malawi's northern city of Mzuzu.

By Gregory Gondwe 5 May 2011

Campari celebrates 150th in Brazil
Campari celebrates 150th in Brazil

BRASILIA, BRAZIL: Campari is an alcoholic aperitif flavoured with herbs and fruit. It has an unusually bitter taste, and is an ingredient in a number of classic cocktails. Campari branding has changed very little over its lifetime, and the brand needed to reassert its place among modern spirit brands.

21 Apr 2011

Airtel partners Toyota Malawi in promotion
Airtel partners Toyota Malawi in promotion

Airtel Malawi has partnered with Toyota Malawi in what has been described as a grand promotion where the mobile company's subscribers are set to win 10 brand new Toyota pick-up vehicles and a grand prize of a Toyota Prado.

By Gregory Gondwe 18 Apr 2011

Naked rugby rampage
Naked rugby rampage

HONG KONG: To kick off the Hong Kong Rugby Sevens, official beer sponsor Carlsberg created an online game, available at the campaign mini-site aimed at driving buzz around the event.

4 Apr 2011

Loeries 2011 opens for entries, categories revised
Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.

15 Mar 2011

Red Bull goes to the wall
Red Bull goes to the wall

LONDON, UK/SAO PAULO, BRAZIL: Red Bull and street art go back a long way. Back in 2006 the energy drink was involved in street art projects in Germany and Amsterdam, and the "Art of Can" series of exhibitions in which artists used Red Bull cans to create sculptures and art installations has become well established in the US.

2 Mar 2011

The Bic prank
The Bic prank

BERLIN, GERMANY: Unwitting celebrities fall foul of autograph stunt in Bic campaign to build awareness of the brand in Germany; the Bic prank on YouTube led to copycat pranks being posted on the medium.

25 Feb 2011

Lisbon to host Eurobest 2011, 28-30 November
Lisbon to host Eurobest 2011, 28-30 November

LISBON, PORTUGAL: The 4th Eurobest Advertising Festival, one of Europe's leading awards and annual events for creative advertising and communications, will be held from 28-30 November this year in Lisbon, Portugal.

9 Feb 2011

The potential of added value promotions
The potential of added value promotions

LONDON, UK: Brands and retailers are benefiting from added value promotions, but for marketers looking for a longer-term gain and less of a tactical quick win, there has been a resurgence of the more traditional promotional methods.

By Ed Hughes 31 Jan 2011

Global SMS traffic to reach 8.7 trillion in 2015
Global SMS traffic to reach 8.7 trillion in 2015

LONDON, UK: According to the latest forecasts from Informa Telecoms & Media, SMS will remain a significant source of revenues and traffic for mobile operators on a global basis until at least 2015. The company reckons SMS traffic growth will be driven by enterprise, emerging markets and social networks.

27 Jan 2011

Unexpected music
Unexpected music

PARIS, FRANCE: Apps provide an excellent opportunity for brands to engage with consumers on a regular basis in a non-selling relationship. The best apps provide a useful service or a diverting piece of entertainment, and the very best apps deliver a little of both.

20 Jan 2011

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