As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.
34° 6 Nov 2013
As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.
11 Sep 2013
Entries are now open for PromaxBDA Africa 2013 which recognises excellence in on-air promotion, branding and advertising. Compete for the coveted PROMAX Muse and BDA Isis and be recognised as the best in Africa.
22 Jul 2013
With the unveiling of its LED billboards in Namibia, Primedia Africa aims to change the outdoor advertising landscape within the country.
24 Jun 2013
CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.
13 Jun 2013
What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.
Mo-Tseleng 22 May 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
Nashua Limited has won the award for Best Exhibition Stand - Large Category, at the Africa Print Expo recently held in Cape Town, South Africa. The award provides further validity of the company's recent decision to pour a substantial investment into leading its expansion into production printing.
11 Jul 2012
CANNES, FRANCE: The Cannes Lions International Festival of Creativity has held the first of four Awards Ceremonies to honour the winners of the Promo & Activation, PR and Direct Lions categories. Among the winners, South Africa was represented in the Direct category and also in the PR Lions category.
19 Jun 2012
Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements.
Stuart Wolpert 30 Apr 2012
Much to everyone's surprise, at the turn of 2012 the runaway-hit social networking site wasn't Twitter, LinkedIn or Google+. it was in fact Pinterest, the latest social media craze that seems to have captured everyone's attention.
Wikus Engelbrecht 28 Feb 2012
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
31 Jan 2012
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Bizcommunity.com 3 Oct 2011
Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011.
Bizcommunity.com 20 Sep 2011
Over four million people are said to have entered Airtel Malawi competition where subscribers are expected to win ten Toyota Hilux and a Toyota Prado vehicles as main prizes. This was revealed on Tuesday, 3 May 2011, by Airtel Malawi marketing manager Enwell Kadango at a draw for the first Toyota Hilux vehicle which was won by a business man based in Malawi's northern city of Mzuzu.
Gregory Gondwe 5 May 2011
BRASILIA, BRAZIL: Campari is an alcoholic aperitif flavoured with herbs and fruit. It has an unusually bitter taste, and is an ingredient in a number of classic cocktails. Campari branding has changed very little over its lifetime, and the brand needed to reassert its place among modern spirit brands.
21 Apr 2011
HONG KONG: To kick off the Hong Kong Rugby Sevens, official beer sponsor Carlsberg created an online game, available at the campaign mini-site aimed at driving buzz around the event.
4 Apr 2011
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011
LONDON, UK/SAO PAULO, BRAZIL: Red Bull and street art go back a long way. Back in 2006 the energy drink was involved in street art projects in Germany and Amsterdam, and the "Art of Can" series of exhibitions in which artists used Red Bull cans to create sculptures and art installations has become well established in the US.
2 Mar 2011
BERLIN, GERMANY: Unwitting celebrities fall foul of autograph stunt in Bic campaign to build awareness of the brand in Germany; the Bic prank on YouTube led to copycat pranks being posted on the medium.
25 Feb 2011
LISBON, PORTUGAL: The 4th Eurobest Advertising Festival, one of Europe's leading awards and annual events for creative advertising and communications, will be held from 28-30 November this year in Lisbon, Portugal.
9 Feb 2011
LONDON, UK: According to the latest forecasts from Informa Telecoms & Media, SMS will remain a significant source of revenues and traffic for mobile operators on a global basis until at least 2015. The company reckons SMS traffic growth will be driven by enterprise, emerging markets and social networks.
27 Jan 2011
PARIS, FRANCE: Apps provide an excellent opportunity for brands to engage with consumers on a regular basis in a non-selling relationship. The best apps provide a useful service or a diverting piece of entertainment, and the very best apps deliver a little of both.
20 Jan 2011