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Sharpening African manufacturers' competitive edge with technology
Sharpening African manufacturers' competitive edge with technology

African countries from South Africa to Ethiopia to Nigeria are pinning some of their hope for economic growth and job creation on industrialisation...

By Matthew Kibby 20 Mar 2018

#ECMA2018: Adopt a humanistic approach to AI
#ECMA2018: Adopt a humanistic approach to AI

Artificial intelligence doesn't have to induce a Hollywood sci-fi dystopian nightmare in which robots take over the world. It may instead offer an exciting opportunity to connect consumers to your brand...

By Maroefah Smith 16 Mar 2018

Consumer engagement today is shaped by technology
Consumer engagement today is shaped by technology

Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...

By Gil Sperling 15 Mar 2018

How to promote innovation in Africa
How to promote innovation in Africa

The Africa Innovation Summit will bring together 1,000 innovators, entrepreneurs, policy makers, business and political leaders, as well as academics, researchers and investors in Africa...

13 Mar 2018

Short and sweet - Storytelling for digital marketers
Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit
Youth, economy on Africa agenda at Commonwealth Africa Summit

Climate change, youth political participation, the economy and security, top the agenda at the Commonwealth Africa Summit 2018 in London this week...

12 Mar 2018

New book launches with stories of African female entrepreneurs
New book launches with stories of African female entrepreneurs

Founding Women is a book that aims to increase the visibility of role models for young African women and girls...

9 Mar 2018

Three applications for video in channel communication
Three applications for video in channel communication

Wynand Smit takes a fresh look at how video can be used in the channel environment, like how AI-enabled video screens can "learn" from the data you create when interacting with them...

By Wynand Smit 7 Mar 2018

Dustin Homer is director of client solutions, Fraym.
Africa Rising: How Geospatial data analytics is transforming governance on the continent

In Africa, the potential of data to improve governance is just beginning to make itself felt...

By Dustin Homer 6 Mar 2018

New website launched for investors in Africa
New website launched for investors in Africa

Ecobank has launched an African markets website to provide key facts for businesses and investors on the economies of Sub-Saharan Africa...

6 Mar 2018

Orange and OpenClassrooms have combined forces to train young Africans in digital technology.
Critical need for digital skills for Africa's youth

By 2050, the African population will double, to reach 2.5 billion - half of whom will be under the age of 25. Investing in education, in particular e-education, and digital skills, has to be a priority...

6 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Spotlight on Africa's disruptive technologies
Spotlight on Africa's disruptive technologies

The Africa CEO Forum, which is holding its 6th edition on 26 and 27 March 2018 in Abidjan, will turn the spotlight on Africa's disruptive technologies...

2 Mar 2018

Mastercard to use Messenger to help SMEs leverage digital payments in Africa, Asia
Mastercard to use Messenger to help SMEs leverage digital payments in Africa, Asia

Mastercard will use Facebook Messenger to provide technology to small businesses in Africa and Asia to drive affordable acceptance of electronic and mobile payments...

1 Mar 2018

Human rights activist Annie Raman on Fort Review.
#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue...

By Leigh Andrews 1 Mar 2018

Mark Kamau, user experience design director, BRCK.
#DesignIndaba2018: Connecting the unconnected in Africa

Design Indaba speaker Mark Kamau is a Kenyan on a mission to connect everyone in Africa, and then the rest of the world, to the internet...

By Louise Marsland 26 Feb 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 20 Feb 2018

Thomson Reuters launches Eikon mobile app in Africa
Thomson Reuters launches Eikon mobile app in Africa

Thomson Reuters has announced the launch of the Thomson Reuters Eikon mobile app to give their customers in Africa access and instant connection to financial analysis...

20 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 19 Feb 2018

Emerging technologies harnessed for economic development of Africa
Emerging technologies harnessed for economic development of Africa

An African Union high level panel on emerging technologies is to meet at #AIS2018 in Kigali, June 6-8, 2018...

19 Feb 2018

Digital revolution holds bright promises for Africa
Digital revolution holds bright promises for Africa

Turning a digital divide into dividends will require effort in Africa, but the rewards are great...

By Eleni Mourdoukoutas 13 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Personal branding: The value of a platform
Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

Strand Hotel Swakopmund
Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia

Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017...

9 Feb 2018

Make the most of your money with AI and machine learning
Make the most of your money with AI and machine learning

While a variety of popular apps such as Apple Siri, Google Now, Amazon Alexa and Microsoft Cortana promise to enhance people's lifestyles, few will have more impact on consumer behaviour than personal finance assistants...

By Bradley Elliott 9 Feb 2018

Oradian co-founder Julian Oehrlein on stage at the European FinTech event in Brussels accepting the award for Europe's Most Innovative Banking Software.
The missing links in the digital ecosystem in Africa

Companies like Google, Facebook, SEC2Africa and Oradian are identifying what could be the missing links in the digital ecosystem: knowledge transfer and face-to-face interaction...

8 Feb 2018

The modern marketer's imperative: Adopting a growth-hacking mindset
The modern marketer's imperative: Adopting a growth-hacking mindset

Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth...

By Gil Sperling 7 Feb 2018

Facebook partners for a safer internet in Africa
Facebook partners for a safer internet in Africa

Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all...

6 Feb 2018

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