[Jason Stewart] I'm going to be sharing my agency's step-by-step process on how to effectively deal with negative word of mouth (WOM). In my
previous article I looked at sustained negative WOM. This article focuses on situational WOM and outlines a five-point plan to counter negative perceptions that are being spread.
13 Jun 2012 10:05
The
Huisgenoot Hart van Windhoek festival takes place 7-8 September 2012 at the Doc Jubber sports grounds in Windhoek, Namibia. There is a full programme of entertainment, including performances by more than 25 artists.
13 Jun 2012 09:19
Airtel Africa has signed a partnership agreement with DStv that will see the two organisations working together to air a weekly TV show, called
Airtel Football. The television show is set to focus on different aspects of the sport across the continent.
12 Jun 2012 14:00
[Simon Allison] Malawi's principled refusal to invite Sudan's president to the African Union summit in Malawi put the continental body in an impossible quandary. Their solution was imperfect, but the right move in complicated circumstances.
11 Jun 2012 12:29
[Gregory Gondwe: @Kalipochi] The Malawian government has scrapped off 16.5% Value Added Tax (VAT) on newspapers a year after it was introduced by the regime of late president Bingu wa Mutharika, where he was implementing a zero deficit budget that necessitated taxing everything.
11 Jun 2012 11:39
The African Press Organisation (APO), a press release wire in Africa, and global media relations related to Africa, on Friday, 8 June 2012, unveiled its new website,
www.apo-opa.org.
11 Jun 2012 11:30
Africa's top business figures gathered together last week at the fifth annual African Business Awards in London. The event for celebrating excellence and achievement in African business took place at the Grosvenor House with approximately 300 guests.
11 Jun 2012 11:13
[Gregory Gondwe: @Kalipochi] The merger of Malawi's two state owned broadcasters, the Malawi Television (TVM) and the Malawi Broadcasting Corporation (MBC), which failed to take-off due to various technicalities, has been given a much-needed boost after Malawi parliament passed a bill that effectively dissolved TVM.
11 Jun 2012 11:08
[Gregory Gondwe: @Kalipochi] US based Population Reference Bureau (PRB) continues to engage the Malawi media in a project called Informing Decision makers to Act (IDEA), in an attempt to help journalists take part through media activities to help change Malawi's population projections which is set to hit 60 million people by 2050, if the current trend continues unabated.
8 Jun 2012 10:10Zimpapers' Talk Radio station has started conducting a trial run by playing pre-recorded music and promos on its FM band.
7 Jun 2012 15:01
[Banele Rewo] If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science.
7 Jun 2012 11:20
CANNES, FRANCE: A record 34 301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, claimed to be one of the largest and most prestigious global international annual awards for creative advertising and communications. South Africa's contribution to the record currently stands at 820 entries. This is the
summary of entries by country.
7 Jun 2012 10:31Viacom International Media Networks Africa (VIMN Africa) has announced that the general entertainment network BET is set to expand its African TV footprint following the signing of a new distribution deal that will see BET distributed on the My TV pay-TV platform.
5 Jun 2012 15:41