The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
Woolworths said on Tuesday, 5 November, that it had signed agreements to purchase its franchise businesses in Botswana‚ Namibia‚ Swaziland and Ghana.
By Zeenat Moorad 6 Nov 2013 10:46
Africa is characterised by huge diversity in payment methods and preferences, which means every region or country needs to be approached as a distinct market. Anybody who tries to do e-commerce in Africa offering only global payment methods is setting up for failure.
By Peter Harvey 31 Oct 2013 12:11
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
In partnership with distributor CFAO, French retailer Carrefour is making its entrance into the African market and will open shops in eight African countries by 2015.
23 Aug 2013 13:46
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening across the continent.
2 Jul 2013 09:46
Six months ago, Jane Adhiambo Achieng walked into a local Kenyan bank with the hope of getting a loan for her small grocery business.
29 Apr 2013 10:55
The question ICT providers and regulators alike have to ask themselves is whether they've created a climate conducive to meeting the demands and expectations of the mobile consumers of the future, Themba Khumalo, MTN Group operations executive, said earlier this week.
20 Mar 2013 11:21
More than half of Africa's one billion population has a mobile phone - and not just for talking. The power of telephony is forging a new enterprise culture, from banking to agriculture to healthcare. Africa has experienced an incredible boom in mobile phone use.
By Richard Firth 18 Mar 2013 11:14
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
By Dr KF Lai 21 Feb 2013 11:07
Tigo Tanzania has been named among the top global socially devoted brands on Facebook in a report issued by SocialBakers on the 7 February 2013, covering a study on the world's top 10 socially devoted brands on Facebook in the last quarter of 2012. Tigo Tanzania is the only telecom company from central, eastern and southern Africa in the ranking among some of the world's biggest brands.
19 Feb 2013 10:48
The first report of a three-country African Growth Market Study on mobile content and commerce by MEF, shows that Kenyan industry leaders are optimistic about mobile content and commerce revenue growth.
18 Nov 2013 08:13
Africa's growing middle class has expensive tastes and research by Bain & Company suggests that luxury goods sales will increase by 11% this year - demonstrating the continent's potential for upmarket goods.
By Zeenat Moorad 5 Nov 2013 09:50
Moving Tactics has partnered with Hungry Lion, one of the fastest growing Quick-Service Restaurants (QSR) in South Africa, to implement a dynamic digital signage solution within their stores in South Africa and Africa.
Issued by Moving Tactics 29 Oct 2013 17:02
Garmin is ramping up its product offerings and service in East Africa to include support for sectors dealing with the rapidly expanding mining, agriculture and infrastructure sectors.
Issued by Garmin 26 Aug 2013 09:53
African markets to the northern parts of SA are proving lucrative for local fruit and vegetable retailers, with business accounting for at least 10% of turnover for the sector.
By Shannon Sherry 16 Aug 2013 11:15
The Morocco government, earlier this week, held closed door discussions with senior Kenya government officials in an effort to overcome barriers of trade between the two sea-port endowed countries. The talks, lasting an hour, were held in the sidelines of a business exchange visit to Nairobi by over 106 Moroccan investors under the banner of the Maroc Export Promotion Centre.
26 Jun 2013 11:48
What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.
Issued by Mo-Tseleng 22 May 2013 09:34
Kenyan-based Safaricom, an integrated communications company with a reported over 17 million subscribers, has selected Z-Card to educate its consumers about its banking offering, M-Shwari.
21 May 2013 12:40
The May issue of Food Processing Africa takes a look at boosting farming in east Africa, product opportunities in Angola along with trends and insightful new products.
20 May 2013 11:58
The effort by card industry stakeholders pushing the adoption of EMV Chip and PIN cards by Kenya banks has received a boost after Kenya Bankers Association (KBA) which had earlier issued a guideline for compliance to the standard for ATMs, supported the campaign urging banks to also issue consumers with EMV Chip and PIN cards.
14 May 2013 13:31
Western Union, a global payment service, and KCB Group, East Africa's indigenous bank, announced the launch of Account Based Money Transfer service (ABMT) for its customers in Kenya and the region allowing them to receive and send money from more than 200 countries around the world.
24 Apr 2013 11:06
A new report, Bright Africa, provides a uniquely comprehensive look at transaction multiples across the continent.
11 Apr 2013 10:54
PesaPoint Limited on Friday, 5 April 2013, clarified that its fleet of ATMs deployed across the country have been EMV-Chip compliant for over three years now. The payment networks company said its focus was now upgrading the agency banking network which serves over 30 banks to be in compliance with the standard.
8 Apr 2013 10:19
Gulf African Bank and International Finance Corporation (IFC), today, Thursday 28 March 2013 announced a partnership which will see IFC join the bank as an equity partner.
28 Mar 2013 11:07
DHL Express, the global international express services provider, has expanded its network of DHL Service Points in sub-Saharan Africa from the initial 300 to over 1 000, in just a few short months.
25 Feb 2013 12:28
Regus, the global provider of flexible workplaces, has good news for export-focused East African companies. Latest research by the provider which Nairobi West Midlands Museum Hill's centre celebrated its 5th anniversary last April 2012, gives the thumbs-up to outwardly focused business strategies and suggests that Kenyan companies with links to China and other BRIC nations are particularly well positioned.
25 Feb 2013 10:18
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