Whereas the trend for multinationals is to produce generic campaigns for use across their markets, often with minimal or no localisation, MTN has done the complete opposite with its latest global brand campaign, "Welcome to the New World" which was launched last week.
20 Dec 2012 12:22
There is no tool more powerful for justifying spending on social media than hard numbers that prove it is worth every penny.
By Richard Mullins 12 Dec 2012 11:07
February 2013 will mark the inaugural Social Media Week on the continent of Africa. Social Media Week Lagos brings together thought leaders, creatives, entrepreneurs and everyday citizens from Nigeria and throughout the continent and the diaspora - to explore how people and organisations are connecting to share new ideas and information.
11 Dec 2012 14:46
Ok, so by now we're all well aware that mobile devices have taken over communication and that they're here to stay and dominate...Check! Cellular phones and tablets have saturated the markets and these devices evolve every day...Aha! Their evolution is mind blowing and mobile marketers have a phenomenal platform to reach users and brand their product...Ok we got it! Advertising ensures that we are always up-to-date with the progression of mobile devices, but what about the operator themselves?
By Yusuf Begg 10 Dec 2012 12:10
Orange has announced the launch of its operations under the Orange brand in the Democratic Republic of the Congo, giving a new dynamic to operations marketed until now under the CCT brand.
6 Dec 2012 15:02
Until recently, Rick de Kock was the director of Africa Operations for TBWA\Africa where he managed the network of 15 offices across 13 countries on the continent. M&C Saatchi has now appointed him to lead its charge into Africa.
Issued by M&C Saatchi Abel 5 Dec 2012 10:19
The first Goviral Social Video Equity Report lists the Top 100 brands in branded content in 2012. The report looks at how online video is being used by global brands as part of their marketing strategy.
By Jerome Mouton 4 Dec 2012 13:07
For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry.
28 Nov 2012 12:27
For a simple and affordable portable vending solution, Promoshop Kiosk, Quick Kiosk and Rapid Kiosk are ideal for your outdoor sales and eventing solution.
Issued by Right Stuff 28 Nov 2012 09:18
Over the last few years, I've focused my efforts mainly on personal branding and marketing, but as I've worked with organisations I've come to understand the importance of effective team branding too.
By Donna Rachelson 27 Nov 2012 12:26
Continental Outdoor Media has announced the appointment of John Farquhar as the deputy managing director for the company's Rest of Africa (RoA) operations. Farquhar will report to Adelaide McKelvey, RoA managing director.
27 Nov 2012 11:58
Ever wondered what happened to Alcatel mobile phones? Once upon a time the "Rolls Royce" of cellulars in the peak of the cellphone boom, the brand somewhat waned into obscurity. Now it seems to have re-emerged to boldly claim a stake in the smartphone market and 2013 is the year touted for this bold dynamic play to take full effect. Let us unpack the curious business case of the Alcatel brand and its journey of rediscovery and brand repositioning.
By Saint-Francis Tohlang 24 Nov 2012 10:18
We all know that big guys with big money tend to win bigger, it is no secret that the best way to reap big rewards from billboards in Africa is to start with a battalion of cash. That way you can subsume fledgling enterprises that have great assets but lack volumes to service big brand needs.
By Tatenda Chiweshe 19 Nov 2012 11:12
Harley-Davidson Africa has Cape Town-based full-service communications agency, Greater Than to manage its official Facebook page, the strategy, content development, engagement with 'fans' and online reputation management.
12 Nov 2012 12:09
Nation Television (NTV) is the savviest user of global social media networks in Uganda according to Top Corporate Brand on Social Media 2012, an online survey by HiPio.com, a social entertainment website in the country.
By Walter Wafula 9 Nov 2012 10:41
Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.
By Nonye Mpho Omotola 8 Nov 2012 09:53
Kenyan-based Lamu Homes & Safaris, the organiser of trips to Lamu for local and international tourists, is now using a Z-Card to promote Lamu as a destination of choice.
7 Nov 2012 11:23
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, is set to take place on 23 November 2012. This years event will coincide with the East African Public Relations Conference (EAPRC) which will take place in Kampala.
By Walter Wafula 6 Nov 2012 15:18
Following an increased demand from its clients, specialist ICT marketing and PR agency, DUO Marketing + Communications has announced it will be expanding its presence into Nigeria and Kenya.
30 Oct 2012 16:06
If you have ever considered purchasing a gazebo for your corporate event, now would be the best time to do so. With summer on its way and outdoor events becoming a regular occurrence, a sensible investment will go a long way toward promoting your corporate image. When it comes to branding, the more surface area and visibility, the greater the exposure!
Issued by Right Stuff 30 Oct 2012 10:38
Lance Armstrong has been an icon of cycling, the hero of countless sportspeople and an ambassador for cancer awareness, and yet over the past week his powerful personal brand has come crashing down. There are personal branding lessons we can take from his fall from grace, as well as from other sportspeople whose careers have been affected by controversy.
By Donna Rachelson 29 Oct 2012 14:55
During one of our brainstorming sessions we discussed the topic of clients who don't see the value of the work that is done by agencies. The debate centred for some time on whether or not clients could in fact do what we do. What was missed in the debate is what is missed in any selling situation. That is: If you cannot show the value, then the client is not going to buy it and there is no getting away from this fact. However there is much merit in debating this point.
By Mike Taberner 27 Oct 2012 12:34
Howzit MSN has partnered with Ad Dynamo to monetise its growing traffic in Nigeria, following the extension of its brand from South Africa into the rest of sub-Saharan Africa.
19 Oct 2012 10:33
African Bank recently selected a Z-Card as part of its marketing mix to generate awareness that it now provides interest free, short-term loans to foreign nationals who are formally employed and residing in South Africa.
16 Oct 2012 15:24
Twitter has taken the world of social networking by storm and tweeting has clearly become the most widely used and preferred communication medium by leading entertainment and sports personalities. The big distinction between it and Facebook is, whereas the latter mostly involves social interaction among people tied together by friendship and family values, Twitter has dominant individuals followed by both their peers and members of the public.
By Knowledge Mushohwe 12 Oct 2012 11:05
State owned broadcaster, the Malawi Broadcasting Corporation (MBC) has taken a step towards rebranding, by calling on companies and individuals to develop a new logo, a new motto and a theme song as part of its corporate identity.
By Gregory Gondwe: @Kalipochi 12 Oct 2012 09:50
Megatron Federal, a division of Ellies Ltd, an African provider of turnkey infrastructure solutions, has announced its re-brand as of October 2012. With the recent expansion of the company, the new look has become a necessity in order to communicate effectively with key stake holders.
10 Oct 2012 10:33
As an experienced freelance creative, you've most likely been around the block a few times. You've worked with a number of agencies and proved your worth in the creative industry. You have probably also worked with corporate companies, adding to your portfolio and increasing your experience. Logically speaking, your diversity and depth of experience should mean that you are remunerated commensurate with that level of skill and ability.
By Mongezi Mtati 9 Oct 2012 13:07
With a large number of international convention bids being placed both for South Africa and Africa, the African Convention Bureau has formed a strategic alliance with Indigo Marketing.
4 Oct 2012 13:27
Cogniko, a New York based marketing analytics and digital intelligence firm, has announced the introduction of its analytics solutions to meet the demands of Nigerian marketers seeking to understand and maximize the return on their marketing investments.
2 Oct 2012 14:32
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