MTN reveals latest global brand campaign

Whereas the trend for multinationals is to produce generic campaigns for use across their markets, often with minimal or no localisation, MTN has done the complete opposite with its latest global brand campaign, "Welcome to the New World" which was launched last week. 20 Dec 2012 12:22

Measuring ROI on social media

[Richard Mullins] There is no tool more powerful for justifying spending on social media than hard numbers that prove it is worth every penny. 12 Dec 2012 11:07

Lagos hosts Social Media Week

February 2013 will mark the inaugural Social Media Week on the continent of Africa. Social Media Week Lagos brings together thought leaders, creatives, entrepreneurs and everyday citizens from Nigeria and throughout the continent and the diaspora - to explore how people and organisations are connecting to share new ideas and information. 11 Dec 2012 14:46

Know thine cell phone user

[Yusuf Begg] Ok, so by now we're all well aware that mobile devices have taken over communication and that they're here to stay and dominate...Check! Cellular phones and tablets have saturated the markets and these devices evolve every day...Aha! Their evolution is mind blowing and mobile marketers have a phenomenal platform to reach users and brand their product...Ok we got it! Advertising ensures that we are always up-to-date with the progression of mobile devices, but what about the operator themselves? 10 Dec 2012 12:10

Orange to launch in the DRC

Orange has announced the launch of its operations under the Orange brand in the Democratic Republic of the Congo, giving a new dynamic to operations marketed until now under the CCT brand. 6 Dec 2012 15:02

Rick de Kock appointed MD of M&CSaatchi Africa

Until recently, Rick de Kock was the director of Africa Operations for TBWA\Africa where he managed the network of 15 offices across 13 countries on the continent. M&C Saatchi has now appointed him to lead its charge into Africa. 5 Dec 2012 10:19

Kings of Social Video

[Jerome Mouton] The first Goviral Social Video Equity Report lists the Top 100 brands in branded content in 2012. The report looks at how online video is being used by global brands as part of their marketing strategy. 4 Dec 2012 13:07

Primedia Nigeria wins award

For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry. 28 Nov 2012 12:27

Right Stuff

Informal mass market mobile vending kiosks for Africa

[Issued by Right Stuff] For a simple and affordable portable vending solution, Promoshop Kiosk, Quick Kiosk and Rapid Kiosk are ideal for your outdoor sales and eventing solution. 28 Nov 2012 09:18

The importance of team branding

[Donna Rachelson] Over the last few years, I've focused my efforts mainly on personal branding and marketing, but as I've worked with organisations I've come to understand the importance of effective team branding too. 27 Nov 2012 12:26

Continental Outdoor Media appoints John Farquhar

Continental Outdoor Media has announced the appointment of John Farquhar as the deputy managing director for the company's Rest of Africa (RoA) operations. Farquhar will report to Adelaide McKelvey, RoA managing director. 27 Nov 2012 11:58

The curious case of Alcatel

[Saint-Francis Tohlang] Ever wondered what happened to Alcatel mobile phones? Once upon a time the "Rolls Royce" of cellulars in the peak of the cellphone boom, the brand somewhat waned into obscurity. Now it seems to have re-emerged to boldly claim a stake in the smartphone market and 2013 is the year touted for this bold dynamic play to take full effect. Let us unpack the curious business case of the Alcatel brand and its journey of rediscovery and brand repositioning. 24 Nov 2012 10:18

Financial return vs. marketing skill - billboards unpacked

[Tatenda Chiweshe] We all know that big guys with big money tend to win bigger, it is no secret that the best way to reap big rewards from billboards in Africa is to start with a battalion of cash. That way you can subsume fledgling enterprises that have great assets but lack volumes to service big brand needs. 19 Nov 2012 11:12

Greater Than takes Harley-Davidson Africa social

Harley-Davidson Africa has Cape Town-based full-service communications agency, Greater Than to manage its official Facebook page, the strategy, content development, engagement with 'fans' and online reputation management. 12 Nov 2012 12:09