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Biz Takeout's

Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

Lagos uses beach polo to hook investors to 'Dubai of Africa'
Lagos uses beach polo to hook investors to 'Dubai of Africa'

West African city looks to a little rebranding to boost its fortunes...

25 Mar 2015 05:14

Does your brand have what it takes to be a hero at the bottom of the pyramid? - Knowledge Resources
Does your brand have what it takes to be a hero at the bottom of the pyramid?

Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies...

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45

Communicating with the one of the world's fastest growing middle class
Communicating with the one of the world's fastest growing middle class

Despite the vast opportunities that Africa is presenting to various brands and businesses, communicating with the continent's one billion consumers can be a challenge...

20 Mar 2015 10:25

Creative Accelerator programme unlocks power of storytelling in high-growth countries
Creative Accelerator programme unlocks power of storytelling in high-growth countries

Facebook announced on 9 March 2015, that it has launched its Creative Accelerator programme which is designed to help brands and agencies unlock the power of personal storytelling in high-growth countries...

10 Mar 2015 10:51

Cocktail dresses, beer and brand perception
Cocktail dresses, beer and brand perception

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress...

By John Laurence 6 Mar 2015 06:00

[Biz Takeouts Lineup] 124: The IMC Conference Durban
[Biz Takeouts Lineup] 124: The IMC Conference Durban

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 26 February 2015, from 9-10am, as show host Warren Harding chats to Koo Govender and Jaco Van Zyl...

25 Feb 2015 14:08

Kiosks for all occasions - Right Stuff
Kiosks for all occasions

The multitude of branded point-of-sale kiosks and counters available can be overwhelming, but the freedom of choice is also liberating...

Issued by Right Stuff 24 Feb 2015 13:38

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Calling Africa's top bloggers
Calling Africa's top bloggers

Following its successful launch last year, the 2015 African Blogger Awards, the only pan-African event that measures online and social influencers reach, is now open for entries to all African bloggers...

10 Feb 2015 09:15

[Biz Takeouts Podcast] 121: The Bookmarks 2015 and IAB Digital Summit with Josephine Buys
[Biz Takeouts Podcast] 121: The Bookmarks 2015 and IAB Digital Summit with Josephine Buys

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Josephine Buys and John Dixon on The Bookmarks and IAB Digital Summit 2015...

6 Feb 2015 11:31

[Biz Takeouts Lineup] 121: The Bookmarks 2015 and IAB Digital Summit with Josephine Buys
[Biz Takeouts Lineup] 121: The Bookmarks 2015 and IAB Digital Summit with Josephine Buys

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 5 February 2015, from 9-10am, as show host Warren Harding chats to Josephine Buys and John Dixon...

4 Feb 2015 11:25

[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers
[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers

In the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Melissa Attree and Candice Winterboer...

29 Jan 2015 13:50

[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers
[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 29 January 2015, from 9-10am, as show host Warren Harding chats to Melissa Attree and Candice Winterboer...

28 Jan 2015 11:38

[Biz Takeouts Podcast] 118: Money4Jam with Warren Venter and BizTrends 2015
[Biz Takeouts Podcast] 118: Money4Jam with Warren Venter and BizTrends 2015

On the very first Biz Takeouts Marketing and Media Radio show of 2015, show host Warren Harding interviewed Warren Venter from M4JAM and Louise Marsland about BizTrends2015...

16 Jan 2015 13:35

Ghana's footballers score an own goal: Their nation's image...
Ghana's footballers score an own goal: Their nation's image...

NEWSWATCH: Ghana's president John Mahama says that the national team's threat to boycott their game against Portugal over a pay dispute during the World Cup in Brazil damaged Ghana's image...

15 Dec 2014 10:11

Elsa Gouws
People first: the role of employer brands in driving growth

The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed...

By Elsa Gouws 5 Dec 2014 14:30

David Alves
Eight things to consider when plotting your 2015 digital marketing strategy

As consumers feel the Christmas pinch, so marketers begin their planning for 2015...

By David Alves 2 Dec 2014 14:05

Club of Brands launches in Africa
Club of Brands launches in Africa

CFAO, a specialised distributor and preferred partner of major international brands, serving the high-potential equipment, healthcare and consumer goods markets in Africa and the French overseas territories, has launched its Club of Brands...

27 Nov 2014 15:11

MTN dubbed Most Valuable, Most Admired African Brand
MTN dubbed Most Valuable, Most Admired African Brand

The 2014 Brand Africa 100 rankings of the most admired and most valuable brands in sub-Saharan Africa were released today at the Nairobi Stock Exchange in Kenya. MTN topped the list as the Most Admired and Most Valuable African Brand...

21 Nov 2014 13:34

[TrendTalk] Africa's brand opportunities in 2015
[TrendTalk] Africa's brand opportunities in 2015

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015...

By Louise Marsland 14 Nov 2014 13:00

How does Ghana see South Africa?
How does Ghana see South Africa?

The last leg of the South Africa Incorporated research project will take place in Ghana, when Brand South Africa research manager Petrus de Kock heads to Accra. The project studies how other African nations perceive South Africa...

By Shamin Chibba 14 Nov 2014 09:21

[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger
[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Pete Case, CEO of Gloo, and Jacqueline Lahoud from Winemag.co.za...

13 Nov 2014 14:05

[Biz Takeouts Lineup] 113: Pete Case on the Gloo, Ogilvy SA merger
[Biz Takeouts Lineup] 113: Pete Case on the Gloo, Ogilvy SA merger

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 13 November 2014, from 9-10am, as show host Warren Harding chats to Pete Case and Jacqueline Lahoud...

12 Nov 2014 09:23

[Biz Takeouts Podcast] 112: Will Green, Mammoth BI and the Work Your Wealth event
[Biz Takeouts Podcast] 112: Will Green, Mammoth BI and the Work Your Wealth event

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Will Green, Jason Haddock, Desré Burski and Colin Browne...

7 Nov 2014 09:30

Facebook Rooms: what it could mean for your company
Facebook Rooms: what it could mean for your company

Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company?

By Jason Perelson 30 Oct 2014 06:09

[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver
[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 30 October 2014, from 9-10am, as show host Warren Harding chats to Mike Silver from Stretch Experiential...

29 Oct 2014 09:17

Positioning luxury brands in emerging markets
Positioning luxury brands in emerging markets

We recently launched of a new premium whisky in the Tanzanian market. Do Tanzanians care where it's from, how it's made or who drinks it?

By Cobus van Zyl 28 Oct 2014 14:06

[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more
[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 23 October 2014, from 9am-10am, as show host Warren Harding chats to Michael Carney, Alex Harrington-Griffin, Dirk Tolken and Kisha van Vuuren...

22 Oct 2014 10:18

Driving consumer engagement in Africa
Driving consumer engagement in Africa

The awareness and desire for branded goods is growing. Consumer goods companies all want a piece of the action, but the African consumer is both well-informed and extremely selective...

By Derek Bouwer 22 Oct 2014 06:26

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