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New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 2 days ago

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Eight startup marketing strategies that always work

Blogger and freelance writer for yen.com.gh Lisa Griffin discusses eight marketing strategies that always work for her.

By Lisa Griffin 17 Feb 2017

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Dangote launches 25,000 hectare rice scheme in Sokoto

By end of 2017, Dangote Rice will have 25,000 ha under rice cultivation across three sites in Northern Nigeria…

15 Feb 2017

How to create engaging customer experiences
How to create engaging customer experiences

Customer experience has become an emerging battleground for most organisations, as they seek ways to extract further value from customers…

13 Feb 2017

Didier Drogba scores goal with Turkish Airlines ad
Didier Drogba scores goal with Turkish Airlines ad

Football legend Didier Drogba stars in a new Turkish Airlines ad shot entirely on the African continent…

10 Feb 2017

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AFRIMA seeks support for creative industries from AU

The International Committee of AFRIMA has called on the new leadership of the African Union Commission to forge a deeper integration of Africa through cultural exchanges…

10 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest...

By Leslie Pascaud 9 Feb 2017

Consumer trends in North Africa
Consumer trends in North Africa

JWT MENA Future 100 report on consumer drivers of change and behaviour for brands across the region…

7 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes
#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

Dakar. Image by 123RF
Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

Beats by Dre.
Building your brand through the power of storytelling

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society...

By Nicole Shapiro 2 Feb 2017

123RF
Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals...

By Harry Welby-Cooke 20 Jan 2017

How to address the needs of the uncompromising customer
How to address the needs of the uncompromising customer

Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer...

19 Jan 2017

Castel’s 162-hectare vineyard in Ziway, Ethiopia.
Ethiopia's emerging wine industry luring consumers locally and abroad

While Ethiopia's Rift Valley wine is targeting more experienced wine drinkers, foreigners and high-end restaurants, its Acacia range is aimed at an emerging Ethiopian wine-drinker…

19 Jan 2017

Hilton Garden Inn Casablanca Sidi Maarouf
Hilton continues Moroccan expansion with first hotel in Casablanca

Hilton Garden Inn Casablanca Sidi Maarouf in Morocco to begin construction in 2018…

17 Jan 2017

GE launches Africa Innovation Centre
GE launches Africa Innovation Centre

Healthcare takes a step into the future with a prototyping lab at GE's Africa Innovation Centre…

16 Jan 2017

Is marketing automation limiting your brand's visibility?
Is marketing automation limiting your brand's visibility?

Marketing automation is one of the big revolutions in the world of marketing. The problem is that nobody considers the potential downsides of it...

By Ryan Kh 6 Jan 2017

How "no-frills" marketing and creative agencies can make small businesses more competitive
How "no-frills" marketing and creative agencies can make small businesses more competitive

Let's face it, we have all judged the proverbial book by its cover. When choosing between products and services, we tend to perceive those with well-designed packaging and branding as more superior than others - even though it is not necessarily the case...

By Sérgio G. de Sousa 5 Jan 2017

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Are you making these five logo design blunders?

A logo can be a very useful element for projecting the personality and message of a brand or business. Some of the most recognisable business logos in our world today include McDonalds, Addidas, Mercedes-Benz...

By Charles Mburugu 20 Dec 2016

Consumers expect companies to create positive change
Consumers expect companies to create positive change

A new study shows that consumers are more likely to engage with your business if some of your profits go towards creating positive social change. This is according to a recent study by consumer measurement and information company, Nielsen...

13 Dec 2016

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Empathy as a starting point to innovation

Often, the orientations to innovation are determined by the skills existing in a factory at a given time. Typically, the company owns a technical know-how and uses it to improve or transform its products...

By Amandine Robin 12 Dec 2016

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Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 8 Dec 2016

Falara © –
#Influencerchange: Think like an influencer

"You can't predict anyone's work load for the day, we pad out our budgets to avoid hiccups down the line and deadlines are just crazy." This description would fit almost any business today...

By Leigh Andrews 6 Dec 2016

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

Ion Chiosea © –
#Influencerchange: Crucial moments and vital behaviours

The majority of businesses today would say they're customer-centric, or at least that 'the customer comes first'. But many of us forget the most important customers of all - our own employees, who can quickly identify a flaw in our processes before it snowballs through a bad customer experience...

By Leigh Andrews 5 Dec 2016

123RF
Maximising consumer engagement in a brand-push war zone

The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour...

By Claudelle Naidoo 30 Nov 2016

James Maposa
Developing a brand strategy

After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base...

By James Maposa 29 Nov 2016

Five business branding mistakes to avoid
Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

123RF
Six steps to a better digital marketing strategy

Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers...

By Jennifer Roberts 29 Nov 2016

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