Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 17 April from 9am-10am as we chat to DK Badenhorst from Y&R Cape Town and directors of MaxAxion, Daniel Courtenay and Nicolle Harding. [twitterfall]
16 Apr 2014 09:53
To inspire and empower brand builders in Africa, award-winning global African brand and reputation architect, adviser and authority, Thebe Ikalafeng, is launching a series of pan-African Africa Branding Masterclasses across several African countries.
11 Apr 2014 10:08
We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.
By Donna Rachelson 11 Apr 2014 08:01
Multi-Award winning ideas Agency, OwenKessel has aligned with internationally renowned Agency, Leo Burnett, a Publicis Worldwide owned entity and will now be known as OwenKessel Leo Burnett.
8 Apr 2014 08:28
The new digital platforms are even better in that the demographics can be segmented much more easily, and one can target a specific niche market.
By Tess Sulaman 1 Apr 2014 14:10
Arterial Network's 4th African Creative Economy Conference, organised in partnership with the associations Racines/Arterial Network Morocco, has revealed its new logo and is also calling for volunteers for this year's conference.
1 Apr 2014 11:31
When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.
By Daryn Smith 31 Mar 2014 06:45
African Press Organisation (APO) revealed its new corporate brand identity late last week, designed to reflect the company's core values: dynamism, professionalism and the quality of service it provides.
18 Mar 2014 06:09
Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
By Mark Porter 11 Mar 2014 14:27
A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception.
By Nicole Velleman 10 Mar 2014 06:45
There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.
By Louise Marsland 7 Mar 2014 09:50
Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 6 March from 9am-10am as we chat to Michael Carney of Harley Davidson Africa, Natasha Pendleton from The Entertainer and Rich Simmonds about his new book. [twitterfall]
5 Mar 2014 10:10
Redefinition, a Bulawayo-based marketing, branding and advertising company launched its rebranded website which is focussed on events management.
24 Feb 2014 11:46
It is said that many brands have been burnt in the past by not thinking ahead and registering domains that could be of value to them in their digital marketing strategies.
20 Feb 2014 08:30
Join Biz Takeouts Marketing & Media radio show host Warren Harding as he chats to Conn Bertish of Quirk and Cairo Howarth, president of EFC Africa. For live streaming, tune in to 2oceansVibe Radio on Thursday, 13 February from 9am-10am. [twitterfall]
12 Feb 2014 10:01
Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.
By Nicola Kleyn 5 Feb 2014 11:08
Nigerian e-commerce firm Jumia has won the best Online Retail Brand of the Year award at the Brand Journalists Association of Nigeria (BJAN) Awards.
By Paul Adepoju 31 Jan 2014 09:58
Hold onto your seats folks because it looks like we've got a bumpy 2014 in store for the world of experiential marketing. (video)
By Pete Hutchings 27 Jan 2014 07:26
With a crazy year on the music scene behind us, Rolling Stone has compiled a list of the best music albums of 2013. Here is the top 50 list...
17 Dec 2013 15:13
You're the proud owner of a brand-spanking new business. You're all geared up with a killer idea and a sheaf of registration papers hot off the press. So what's next?
By Linda Botha 11 Dec 2013 09:41
Publicis Groupe has announced the 100% acquisition of South African digital search marketing company, Synergize.
Issued by Synergize Online 4 Dec 2013 10:02
Do your customers and staff struggle to find the 'funny bone' in your biz? Is humour a taboo in your business culture?
By Catherine Milward-Bridges 20 Nov 2013 09:20
Last week on the Biz Takeouts show we looked at content marketing through print publications, and find out more about what's happening at The Bookmarks this year. [twitterfall]
11 Nov 2013 11:20
Consumers becoming content creators is nothing new. In the digital age, we encourage consumers to contribute through comments, blogs and sharing.
By Desiree Gullan 9 Nov 2013 10:25
The full findings of Africa's most valuable brands are published in the November issue of the pan-African monthly African Business magazine, in partnership with brand Africa, Brand Finance Africa and TNS.
6 Nov 2013 10:05
CNBC Africa will be rebroadcasting the documentary series 'Titans of Africa' profiling the life and times of Raymond Ackerman on Saturday, 9 November at 6pm on DStv Channel 410.
6 Nov 2013 09:26
A question I've asked myself personally - the Society team started as two people in 2011, it's now 12, so we ask this in one way or another pretty regularly. This is also a question clients wanting to build their own teams have regularly asked us.
By Daniel Pinch 5 Nov 2013 05:50
Cell phone service provider Orange has appointed brand experience agency VWV to develop Orange beat ya Street, a brand-building consumer awareness activation for the Kenyan market.
31 Oct 2013 13:18
As a marketing and brand elevation specialist, my interest lies in how companies drive growth and achieve long-term success through establishing strong brands.
By Judith Middleton 31 Oct 2013 08:09
The Loeries has received an apology from MetropolitanRepublic, in which statements made during a recent radio interview have been recanted.
28 Oct 2013 07:41
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