Do your customers and staff struggle to find the 'funny bone' in your biz? Is humour a taboo in your business culture?
By Catherine Milward-Bridges 20 Nov 2013 09:20
Last week on the Biz Takeouts show we looked at content marketing through print publications, and find out more about what's happening at The Bookmarks this year. [twitterfall]
11 Nov 2013 11:20
The full findings of Africa's most valuable brands are published in the November issue of the pan-African monthly African Business magazine, in partnership with brand Africa, Brand Finance Africa and TNS.
6 Nov 2013 10:05
A question I've asked myself personally - the Society team started as two people in 2011, it's now 12, so we ask this in one way or another pretty regularly. This is also a question clients wanting to build their own teams have regularly asked us.
By Daniel Pinch 5 Nov 2013 05:50
As a marketing and brand elevation specialist, my interest lies in how companies drive growth and achieve long-term success through establishing strong brands.
By Judith Middleton 31 Oct 2013 08:09
The Loeries has received an apology from MetropolitanRepublic, in which statements made during a recent radio interview have been recanted.
28 Oct 2013 07:41
Last week on Biz Takeouts, we discussed a new product from Amorphous New Media (@AmorphousMedia) called Elastic Media Africa (EMA), as well as insights on the retail trading environment with StoreVue's director Gerard Eksteen. [twitterfall]
21 Oct 2013 11:17
It has recently come to the attention of the Loeries that the 'Project Uganda' entry for MTN, created by MetropolitanRepublic, does not meet the Loeries entry criteria.
19 Oct 2013 11:12
African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.
By Golden Muzanago 18 Oct 2013 09:12
In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.
By Chemory Gunko 7 Oct 2013 06:48
MTN has been recognised as the best African and overall brand in Africa in a ranking of the continent's most admired and valuable brands by Brand Africa.
23 Sep 2013 11:00
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Last week on Biz Takeouts, the Marketing & Media radio show, which airs every Thursday 9am-10am streamed live via 2oceansVibe Radio, we spoke about branding and the new book entitled, The Brand Book. We also talked about the upcoming Digital Edge Live event in Johannesburg. [twitterfall]
17 Sep 2013 09:15
Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques marketers and advertisers relied on in the past obsolete.
By Diane Charton 13 Sep 2013 15:30
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
Africa is a fusion of many cultures and no one archetype can define us. However, many African nations have similar needs in terms of social-economic development. Africa's digital revolution has arisen out of the common goal to ameliorate these issues and will be driven by social and commercial utility needs. (video)
By Liezl Roxin 5 Sep 2013 14:41
Here is a very basic, quick script for writing copy for ads. Of course, it ought to be a more in-depth approach; but this is the basic approach you should take. It's more of a refresher for those who already write ads.
By Claudio Milo 28 Aug 2013 07:30
It is probably a good time to take stock and look at what it means to 'live your brand,' since this is what the most successful brand owners do, on a daily basis.
By Anton Ressel 14 Aug 2013 06:09
Rule number one when it comes to planning a campaign, has to be defining very specific targets and how these targets will be measured. Driving sales and improving brand awareness are pretty much always the goal, but what exactly does success look like?
By Natasha McClymont 31 Jul 2013 12:00
Publicis Groupe has announced the 100% acquisition of South African digital search marketing company, Synergize.
Issued by Synergize Online 4 Dec 2013 10:02
Consumers becoming content creators is nothing new. In the digital age, we encourage consumers to contribute through comments, blogs and sharing.
By Desiree Gullan 9 Nov 2013 10:25
CNBC Africa will be rebroadcasting the documentary series 'Titans of Africa' profiling the life and times of Raymond Ackerman on Saturday, 9 November at 6pm on DStv Channel 410.
6 Nov 2013 09:26
Cell phone service provider Orange has appointed brand experience agency VWV to develop Orange beat ya Street, a brand-building consumer awareness activation for the Kenyan market.
31 Oct 2013 13:18
The introduction of the Spaza Shop Kiosk presented informal traders, rural vendors and corporates with additional business opportunities by expanding into rural communities with a product which was relatively low-cost and easy to set up.
Issued by Right Stuff 17 Oct 2013 14:37
The Brand Union Africa recently hosted an inaugural Brand Experience Conference entitled Own Your Own Brand, in Ikoye, Lagos, for some 40 guests at the Wheatbaker Hotel. The esteemed guests represented some of Nigeria's blue chip brands across a myriad of business sectors.
Issued by The Brand Union 17 Oct 2013 10:41
First-mover advantage is vital to success in Africa, says Famous Brands CEO.
23 Sep 2013 04:58
As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.
11 Sep 2013 08:32
The Brand Union (TBU), the WPP-owned brand strategy and design consultancy, has helped Vodafone, one of the world's largest mobile communications companies by revenue, create a new visual brand identity.
Issued by The Brand Union 10 Sep 2013 10:17
Nation Media Group, reportedly East Africa's largest media house, has revamped the Daily Nation website. The revamped site was launched to bloggers at an event on Wednesday, 14 August 2013, in Nairobi.
16 Aug 2013 12:27
City Lodge Hotels is embarking on an "evolutionary" brand and logo refreshment exercise, starting with its recently-opened Town Lodge Gaborone.
By Nick Hedley 7 Aug 2013 10:05
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