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Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Mike Saunders
Authentic loyalty through brand utility

We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick...

By Mike Saunders 29 Sep 2014 06:25

Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon
Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon

On Friday, 19 September 2014, Unilever Nigeria's MD, Yaw Nsarkoh, gave the DStv Seminar of Creativity attendees some advice on how to become Afrocentric on the African continent, and why...

By Ilse van den Berg 22 Sep 2014 09:00

[Biz Takeouts Podcast] 106: Spree partners with NEXT, Trutrepreneur & Liquorice's Loeries campaign
[Biz Takeouts Podcast] 106: Spree partners with NEXT, Trutrepreneur & Liquorice's Loeries campaign

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding spoke about online retail with Spree and Gert-Johan Coetzee, an entrepreneurial business focus with Trutrepreneur and the Loerie Awards with Liquorice...

19 Sep 2014 15:52

The Loeries 2014: All the finalists
The Loeries 2014: All the finalists

The finalists have now been announced for the 2014 Loerie Awards. All the winners will be announced at the ceremonies on 20 and 21 September at the CTICC in Cape Town...

19 Sep 2014 06:30

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

By Danette Breitenbach 18 Sep 2014 14:50

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

The Loeries - where brands and creativity meet
The Loeries - where brands and creativity meet

Thanks to the plethora of media channels now available to consumers, the Loeries too has evolved from being the industry-specific event of its Sun City heyday, to an open market for brands...

By Staff Reporter 15 Sep 2014 09:04

Louise Marsland
The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...

By Louise Marsland 15 Sep 2014 08:40

Nine ways women are changing African markets
Nine ways women are changing African markets

The African female consumer has long been mischaracterised and overlooked by marketers across the continent. But now, with women continuing to emerge as powerful decision-makers and consumers - they are...

12 Sep 2014 10:22

[Biz Takeouts Podcast] 104: Mike Wronski, Fred Roed and Oresti Patricios
[Biz Takeouts Podcast] 104: Mike Wronski, Fred Roed and Oresti Patricios

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Mike Wronski, Fred Roed and Oresti Patricios... [twitterfall]

5 Sep 2014 13:20

[Biz Takeouts Lineup] 104: Mike Wronski, Fred Roed and Oresti Patricios
[Biz Takeouts Lineup] 104: Mike Wronski, Fred Roed and Oresti Patricios

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow from 9am-10am. We chat to Mike Wronski, Fred Roed and Oresti Patricios...

3 Sep 2014 09:21

[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Vera Robertson from Everlytic and Janine de Waal from Ukusela Ekapa... [twitterfall]

1 Sep 2014 13:08

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

Brand Communications appointed to strengthen Azito Energie brand
Brand Communications appointed to strengthen Azito Energie brand

In an aim to strengthen its brand and to develop communication materials in both English and French, Azito Energie, an electricity provider in Côte d'Ivoire, has appointed specialist pan-African agency...

22 Aug 2014 08:26

BizTakeouts has a blast: Celebrates 100th show
BizTakeouts has a blast: Celebrates 100th show

BizTakeouts, the audio version of Bizcommunity.com's Marketing & Media news website, came of age last Thursday, 7 August 2014, as the company celebrated its 100th show...

11 Aug 2014 12:04

New Levi's campaign inspired by consumers
New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

Top employers to speed-date with Nigerian, Kenyan talent
Top employers to speed-date with Nigerian, Kenyan talent

Homecoming Revolution will host a range of Pan-African employers at the first-ever Talent Speed-Date event to be held on the 22 August 2014 at the Hilton Hotel in Sandton.

8 Aug 2014 10:42

Ghana: The lesser-known marketing treasure of West Africa
Ghana: The lesser-known marketing treasure of West Africa

When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...

By David Blyth 8 Aug 2014 06:57

Brand monogamy is a myth. Here's why
Brand monogamy is a myth. Here's why

The idea that most people are exclusively loyal to brands needs some re-evaluation. The picture of fanatically loyal consumers doing anything for their brand of choice has become particularly...

By Tim Allemann 1 Aug 2014 05:32

Is your brand socially awkward? - Gullan&Gullan
Is your brand socially awkward?

At the social media party, is your brand engaging in sparkling conversation or just muttering random facts to itself in the corner? Figure out where your brand fits in..

Issued by Gullan&Gullan 29 Jul 2014 13:37

[Biz Takeouts Podcast] 99: Best Marketing International and a jam-packed show
[Biz Takeouts Podcast] 99: Best Marketing International and a jam-packed show

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Hando SiniSalu, Craig Shelley, Trevyn McGowan and Kirsty Henderson. [twitterfall]

25 Jul 2014 13:03

[Biz Takeouts Lineup] 99: Best Marketing International and a jam-packed show
[Biz Takeouts Lineup] 99: Best Marketing International and a jam-packed show

Tune in to the Biz Takeouts Marketing & Media radio show, Thursday, 24 July from 9am-10am as we chat to Hando SiniSalu, Craig Shelley, Trevyn McGowan and Kirsty Henderson. [twitterfall]

23 Jul 2014 10:16

Africa rising: 10 myths busted
Africa rising: 10 myths busted

Instant Grass, which creates relationships between businesses and people, collated some of its work and identified 10 of the biggest myths about Africa that need to be busted...

21 Jul 2014 07:43

It's all in the logo
It's all in the logo

A logo is simply well thought out art to be acknowledged by all who view it. The first impression the majority of consumers experience with a brand is through the logo. Hence it becomes your trademark...

By Jay Clark 18 Jul 2014 14:00

Building a brand in Nigeria: a South African marketer's guide - Yellowwood Future Architects
Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest...

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

Greg Wright
Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

[Biz Takeouts Podcast] 97: MTN Business App Awards and measureability of ad campaigns
[Biz Takeouts Podcast] 97: MTN Business App Awards and measureability of ad campaigns

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Andrew Hall, Kevin Jacobson and Toby Shapshak. [twitterfall]

11 Jul 2014 08:51

[Biz Takeouts Lineup] 97: MTN Business App Awards & measureability of ad campaigns
[Biz Takeouts Lineup] 97: MTN Business App Awards & measureability of ad campaigns

Tune in to the Biz Takeouts Marketing & Media radio show, Thursday, 10 July from 9am-10am as we chat to Andrew Hall, Kevin Jacobson and Toby Shapshak. [twitterfall]

9 Jul 2014 08:45

First ACW2014 - experiences shared, lessons learned
First ACW2014 - experiences shared, lessons learned

Cocktail Weeks take place in some of the best capital cities in the world. In Time Magazine's January 2013 edition, it named Ghana one of the top three places to...

7 Jul 2014 09:42

[Biz Takeouts Podcast] 96: IAB South Africa - what is coming next?
[Biz Takeouts Podcast] 96: IAB South Africa - what is coming next?

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Jarred Cinman and Josephine Buys from IAB South Africa. [twitterfall]

4 Jul 2014 09:20

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