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Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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A sub-Saharan branding journey
A sub-Saharan branding journey

There is no doubt that Africa is on the rise and global brands are looking at the continent as very fertile ground for growth, but brands need to be aware of logistical and cultural factors...

By Graham Deneys 30 Jul 2015 14:00

Getting a feel for the luxury market in Africa
Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00



[Biz Takeouts Lineup] 141: IMC speakers Mel Attree and Enzo Scarcella and Native's Ben Wagner
[Biz Takeouts Lineup] 141: IMC speakers Mel Attree and Enzo Scarcella and Native's Ben Wagner

Tune in to the Biz Takeouts Marketing & Media radio show, 23 July 2015, from 9-10am, as show host Warren Harding chats Mel Attree, Enzo Scarcella and Ben Wagner...

22 Jul 2015 11:49

[Biz Takeouts Podcast] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans
[Biz Takeouts Podcast] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Kira Koopman and Alistair King...

17 Jul 2015 10:34

Make your brand highly visible with custom printed sports events branding solutions - Right Stuff
Make your brand highly visible with custom printed sports events branding solutions

With the various field sports on the go at the moment, it's the perfect time to highlight some highly visible and brandable sports equipment that will make your brand go that much further...

Issued by Right Stuff 10 Jul 2015 09:51

Mobile, mobile, mobile
Mobile, mobile, mobile

This was the key message from Nicola Mendelsohn at the recent Facebook Creative Summit held at Turbine Hall in Johannesburg...

By Danette Breitenbach 9 Jul 2015 13:20

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015 13:41

[Biz Takeouts Lineup] 139: What you missed at the BrightRock Connection Session
[Biz Takeouts Lineup] 139: What you missed at the BrightRock Connection Session

Tune in to the Biz Takeouts Marketing & Media radio show, 9 July 2015, from 9-10am, as we play the podcast from the BrightRock Connection Session that took place on 25 June...

7 Jul 2015 13:36

Lenovo unveils new ICT logo
Lenovo unveils new ICT logo

LAGOS, NIGERIA: Lenovo has launched a new industry logo aimed at stamping it's feet in the smartphones market.

By Nurudeen Oyewole 7 Jul 2015 13:27

[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across
[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Lauren Durant and Fabrizia Degli Esposti...

2 Jul 2015 14:37

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015 14:18

[Biz Takeouts Lineup] 138: Isilumko Activate and agency focus with 20Across
[Biz Takeouts Lineup] 138: Isilumko Activate and agency focus with 20Across

Tune in to the Biz Takeouts Marketing & Media radio show, 2 July 2015, from 9-10am, as show host Warren Harding chats to Lauren Durant and Fabrizia Degli Esposti...

1 Jul 2015 11:17

[Biz Takeouts Podcast] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry
[Biz Takeouts Podcast] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed David Ferguson, Styli Charalambous and Nic Haralambous...

26 Jun 2015 11:09

[Biz Takeouts Lineup] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry
[Biz Takeouts Lineup] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry

Tune in to the Biz Takeouts Marketing & Media radio show, 25 June 2015, from 9-10am, as show host Warren Harding chats to David Ferguson, Styli Charalambous and Nic Haralambous...

24 Jun 2015 09:29

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

[Biz Takeouts Lineup] 136: This Is Me, and Mike Wronski on social media
[Biz Takeouts Lineup] 136: This Is Me, and Mike Wronski on social media

Tune in to the Biz Takeouts Marketing & Media radio show, 18 June 2015, from 9-10am, as show host Warren Harding chats to David Thomas and Mike Wronski...

17 Jun 2015 12:02

Five important tips to creating viral content
Five important tips to creating viral content

There is an art and a science to creating online content and a campaign that goes viral. The art and science are in brands tapping into the psyche of their target audiences whether B2B or B2C... (video)

By Sibongile Lehloo 12 Jun 2015 13:47

[Biz Takeouts Podcast] 135: Whisky Live Showroom, Efinity and purposeful marketing
[Biz Takeouts Podcast] 135: Whisky Live Showroom, Efinity and purposeful marketing

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Jacqui Maroun, Nic Robertson and Emily Stockden...

11 Jun 2015 14:33

[Biz Takeouts Lineup] 135: Whiskey Live Showroom, Efinity and purposeful marketing
[Biz Takeouts Lineup] 135: Whiskey Live Showroom, Efinity and purposeful marketing

Tune in to the Biz Takeouts Marketing & Media radio show, 11 June 2015, from 9-10am, as show host Warren Harding chats to Emily Stockden, Nic Robertson and Jacqui Maroun...

10 Jun 2015 10:46

Biz Takeouts at the BrightRock Connection Session on 25 June
Biz Takeouts at the BrightRock Connection Session on 25 June

The next Connection Session is here and is happening in Cape Town, at The Breakwater Lodge, Portswood Road, Cape Town on 25 June, with the topic: Will the set-up costs stifle your start-up dream...?

9 Jun 2015 13:20

Tiso Blackstar renames, acquires Times Media Group and Kagiso Tiso Holdings share
Tiso Blackstar renames, acquires Times Media Group and Kagiso Tiso Holdings share

The board of Tiso Blackstar Group SE (Tiso Blackstar) has announced the completed acquisition of Times Media Group Limited and 22.9% of Kagiso Tiso Holdings...

8 Jun 2015 09:34

[Biz Takeouts Podcast] 134: Oculus VR with HERO Film and Wonderland Collective
[Biz Takeouts Podcast] 134: Oculus VR with HERO Film and Wonderland Collective

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Graeme Lipschitz and Brendan Stein...

4 Jun 2015 12:06

[Biz Takeouts Lineup] 134: Oculus VR with Hero Film and Wonderland Creative
[Biz Takeouts Lineup] 134: Oculus VR with Hero Film and Wonderland Creative

Tune in to the Biz Takeouts Marketing & Media radio show, 4 June 2015, from 9-10am, as show host Warren Harding chats to Graeme Lipschitz and Brendan Stein...

3 Jun 2015 11:23

[Biz Takeouts Podcast] 132: VMA Group, customer experience and #campaign4change
[Biz Takeouts Podcast] 132: VMA Group, customer experience and #campaign4change

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Munslow, Kevin Lourens and Thera Van't Hof...

29 May 2015 09:54

[Biz Takeouts Lineup] 133: VMA Group, marketing to millennials and #campaign4change
[Biz Takeouts Lineup] 133: VMA Group, marketing to millennials and #campaign4change

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 28 May 2015, from 9-10am, as show host Warren Harding chats to Daniel Munslow, Danielle Jaffit and Thera Van't Hof...

27 May 2015 11:52

Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking - Millward Brown
Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking

Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in the 2015 BrandZ Top 100 Most Valuable Global Brands, released by WPP and Millward Brown...

Issued by Millward Brown 27 May 2015 09:35

Africa works
Africa works

"All the world's a stage, and all the men and women merely players" - but what happens when the stage lights go out? The audience goes home quietly? Well, no...

By Nicholas Kuhne 26 May 2015 12:45

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Gross, Gerhard de Kock and Scott Cundill...

22 May 2015 09:45

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA
[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 21 May 2015, from 9-10am, as show host Warren Harding chats to Daniel Gross, Gerhard de Kock and Jacqui Maroun...

20 May 2015 10:10

Back to their roots
Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

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