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Vuma grows reputation management business in Africa
Vuma grows reputation management business in Africa

Expanding into Africa, Vuma Reputation Management has signed memorandums of understanding (MOU) with four African communications agencies...

3 days ago

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Why we chose 9Mobile as our new name - CEO
Why we chose 9Mobile as our new name - CEO

Nigeria's telecommunications company, formerly known as Etisalat Nigeria, has launched its new brand identity - 9mobile, with the unveiling of a new name and logo...

11 Aug 2017

Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.
How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote...

10 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know
Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences...

Issued by Kantar TNS 8 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Blinkers are fine if you're a horse, not if you're running a business. Elena Levitina © –
#RYExecEd: Why your brand's missing out if it's not taking social seriously

Mike Stopforth of Cerebra, often dubbed 'the godfather of social media in SA,' began the Red & Yellow School's Executive Education workshop on social media by explaining what's happened in the realm in the last ten years to help us understand what might happen in the next ten...

By Leigh Andrews 2 Aug 2017

Marriott International's new dynamic sales and marketing leadership team
Marriott's new super sales and marketing leadership team for Middle East and Africa

On the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts, Marriott has announced a new Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team...

31 Jul 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

Former president Nelson Mandela's life is profiled tonight on DStv's History Channel |
Madiba 'brand' a winner

From colouring books to signed autobiographies, there is no denying that the Nelson Mandela name is a money spinner...

By Petru Saal 25 Jul 2017

scale/ © faithie via
Cartel conduct under investigation in Kenya

Leniency for cartel conduct in Kenya has unique elements, according to pan-African law firm Bowman's...

24 Jul 2017

Etisalat Nigeria has changed to 9mobile
Etisalat Nigeria has changed to 9mobile

Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria' has changed its name to 9mobile...

19 Jul 2017

What not to miss at PMA Fresh Connections Southern Africa 2017
What not to miss at PMA Fresh Connections Southern Africa 2017

The seventh annual Fresh Connections: Southern Africa Conference and Trade Show, hosted by PMA, is set to take place at the CTICC in August and includes an expanded trade show with...

30 Jun 2017

How to avoid the dangers of brand localisation
How to avoid the dangers of brand localisation

Four lessons for multinational brands when building brands in Africa, according to Brand Union Africa MD, Mathew Weiss...

By Mathew Weiss 29 Jun 2017

Leverage digital to accelerate growth of brand equity and value
Leverage digital to accelerate growth of brand equity and value

Brand is the most powerful intangible asset. Understanding a brand's worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it...

By Doreen Wang, Issued by Kantar Millward Brown 28 Jun 2017

The moment that... technology and snacking collided
The moment that... technology and snacking collided

The snack food industry is well versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs...

Issued by Kantar TNS 28 Jun 2017

EkoFarmer: High-tech turnkey solution for businesses who want to grow their own
EkoFarmer: High-tech turnkey solution for businesses who want to grow their own

Finish enterprise Exsilio has developed a high-tech solution comprising a redesigned container for growing salad and herbs, among others, in urban environments. The social aspect of urban farming is also prominent...

28 Jun 2017

Demonstration farms showcase agricultural techniques and technologies to improve crops. Flickr/Remi Nono-Womdim, FAO (Source: The Conversation)
Demonstration farms can help revolutionise African agriculture

Demonstration farms are a smart investment that can help accelerate the adoption of game-changing innovations...

By Esther Ndumi Ngumbi 27 Jun 2017

In-store retail engagement - a simple yet significant medium
In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Sthembile Shabangu
Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done...

By Sthembile Shabangu 22 Jun 2017

#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa
#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa

Thabang Mabapa's Selokong Sa Dimelana project grows castor seed crops for the commercial production of castor seed oil as an alternative biofuel. We wanted to find out a bit more about this inspiring young entrepreneur...

By Cari Coetzee 22 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 21 Jun 2017

Zambia hotels winning at sustainability with agricultural and entrepreneurship projects
Zambia hotels winning at sustainability with agricultural and entrepreneurship projects

The Royal Livingstone Victoria Falls Zambia Hotel team's agricultural and entrepreneurship projects have had far-reaching impacts in terms of sustainability and socio-economic development...

20 Jun 2017

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Michal Bednarek © –
What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')...

By Bogosi Motshegwa 14 Jun 2017

Chris Ogden
Brand building in Africa through field sales

The most successful entrants into Africa have been careful and selective about the markets they enter, and chose the right regions and cities for their business model and/or product/service...

By Chris Ogden 13 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office...

By Jessica Tennant 12 Jun 2017

The #REDexperiment: Bringing art to life
The #REDexperiment: Bringing art to life

Winners of the #REDExperiment - a collaboration between Radisson Red and the Youngblood Africa Foundation - were announced at the Youngblood Art Gallery in Bree Street, Cape Town...

By Robin Fredericks 6 Jun 2017

Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017
Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017

Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown...

Issued by Kantar Millward Brown 6 Jun 2017

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