Brand Africa - flexing its muscles in the 21st century

[Thabani Khumalo] In the year 2000, marking the close of the 20th century, the World Bank published a report provocatively entitled, Can Africa Claim the 21st Century? Seeking to answer this question, the report said: "The question of whether Sub-Saharan Africa can claim the 21st century is complex and provocative...Our central message is: Yes, Africa can claim the new century." 25 May 2012 12:04

Identity: Still the ultimate hot potato for Africa's artists

[Rebecca Davis] Is there anything that African artists agree on? At a sometimes fractious panel discussion convened as part of the Open Society's 'Money, Power & Sex' conference on Wednesday, it was hard to discern any common ground shared by some of the continent's prominent cultural figures. 24 May 2012 10:42

Airtel ranked amongst Top 100 Global Brands

Bharti Airtel, a telecommunications company with operations in 20 countries across Asia and Africa, announced that they have reached an overall ranking of 71 in this year's BrandZ Top 100 Most Valuable Global Brands list. 24 May 2012 10:22

Content marketing: what it is, and why you should be doing it

[Anna Malczyk] It has become increasingly clear that the most effective way to gain your customer's attention is to earn it. In this context, content marketing is the process of creating and sharing something awesome - entertaining, engaging content (text, photos, video, audio, interactive) that promotes the brand in an indirect way. 22 May 2012 12:16

Intl speakers at the 2012 Loeries seminar

This year, the Loeries judging migrates to Cape Town's City Hall and forms part of the Cape Town Creative Week. The week will includes a seminar on 21 September 2012, which aims to inspire its audience with insights from a selection of top global brand leaders - including the Loeries four international jury chairmen. 16 May 2012 16:07

DotAfrica - a new symbol of African identity, unity and pride

[Koffi Fabrice Djossou] Expressing identity is one of the ways we reveal who we are to other human beings. Whether it is through our dress code, the way we wear our hair or the way we choose to adorn ourselves with certain objects, sending out signals about our identity is part and parcel of being human. 16 May 2012 09:41

Right Stuff

Backpack Banner

Right Stuff's new Backpack Banner is a unique product perfect for fun runs/walks, cycling events and outdoor promotions or to highlight your brand during pamphlet distribution. 11 May 2012 08:08

Retail outlet opens multimedia store

[Carole Kimutai: @CaroleKimutai] Kenyan retail outlet Nakumatt Holdings is opening a multimedia store that will be branded as Planet Media and is reportedly valued at KSh 25 million (USD 312 000). The store will feature Kenya's largest selection of books, toys and entertainment mediums including music and movie CD's and DVD's alongside a fully fledged interactive gaming section. 2 May 2012 10:21

What's stopping you marketing yourself?

[Donna Rachelson] You know you need to market yourself and you've even come up with a few ideas, but you just haven't done anything about it yet. Sound familiar? 2 May 2012 09:52

Start planning that Loeries trip

The 34th Annual Loerie Awards, which take place in Cape Town from 15-23 September 2012, have opened for ticket sales, accommodation and car hire. The two awards ceremonies are limited to 1500 seats per night, so early booking is advised. 26 Apr 2012 10:16

Arusha takes lead in Africa's image

The African Development Bank (AfDB) plans to bring more than 300 international journalists to Arusha where the AfDB intends to launch new efforts to re-brand the image of the African continent. 23 Apr 2012 14:30

Five things to watch out for on Twitter

[Tiffany Markman] Let's say you're new to Twitter. Okay - no-one who reads Bizcommunity is new to Twitter. Let's say you've been on Twitter a while and you mostly love it, but you have minor reservations about a) its time-wasting potential, b) its actual value to your brand, or c) when and whether to distance yourself from your fellow tweeps. 23 Apr 2012 14:02

Africa set for new continental domain name extension

Under the leadership of the African Union Commission, UniForum SA, trading as the ZA Central Registry (ZACR), has applied for a new internet extension, .Africa (or dotAfrica). 19 Apr 2012 15:13

NMG's 11 rules of political advertising

[Carole Kimutai: @CaroleKimutai] One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013. 17 Apr 2012 13:00