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Biz Takeout's

Episode 116: The future of Public Relations with Kevin Welman, MD of FleishmanHillard.

Date: 12 Dec 2014
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Episode 115: Greenpop Zambia Festival of Action

Date: 27 Nov 2014
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Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Ghana's footballers score an own goal: Their nation's image...
Ghana's footballers score an own goal: Their nation's image...

NEWSWATCH: Ghana's president John Mahama says that the national team's threat to boycott their game against Portugal over a pay dispute during the World Cup in Brazil damaged Ghana's image...

15 Dec 2014 10:11

Elsa Gouws
People first: the role of employer brands in driving growth

The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed...

By Elsa Gouws 5 Dec 2014 14:30

David Alves
Eight things to consider when plotting your 2015 digital marketing strategy

As consumers feel the Christmas pinch, so marketers begin their planning for 2015...

By David Alves 2 Dec 2014 14:05

Club of Brands launches in Africa
Club of Brands launches in Africa

CFAO, a specialised distributor and preferred partner of major international brands, serving the high-potential equipment, healthcare and consumer goods markets in Africa and the French overseas territories, has launched its Club of Brands...

27 Nov 2014 15:11

MTN dubbed Most Valuable, Most Admired African Brand
MTN dubbed Most Valuable, Most Admired African Brand

The 2014 Brand Africa 100 rankings of the most admired and most valuable brands in sub-Saharan Africa were released today at the Nairobi Stock Exchange in Kenya. MTN topped the list as the Most Admired and Most Valuable African Brand...

21 Nov 2014 13:34

[TrendTalk] Africa's brand opportunities in 2015
[TrendTalk] Africa's brand opportunities in 2015

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015...

By Louise Marsland 14 Nov 2014 13:00

How does Ghana see South Africa?
How does Ghana see South Africa?

The last leg of the South Africa Incorporated research project will take place in Ghana, when Brand South Africa research manager Petrus de Kock heads to Accra. The project studies how other African nations perceive South Africa...

By Shamin Chibba 14 Nov 2014 09:21

[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger
[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Pete Case, CEO of Gloo, and Jacqueline Lahoud from Winemag.co.za...

13 Nov 2014 14:05

[Biz Takeouts Lineup] 113: Pete Case on the Gloo, Ogilvy SA merger
[Biz Takeouts Lineup] 113: Pete Case on the Gloo, Ogilvy SA merger

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 13 November 2014, from 9-10am, as show host Warren Harding chats to Pete Case and Jacqueline Lahoud...

12 Nov 2014 09:23

[Biz Takeouts Podcast] 112: Will Green, Mammoth BI and the Work Your Wealth event
[Biz Takeouts Podcast] 112: Will Green, Mammoth BI and the Work Your Wealth event

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Will Green, Jason Haddock, Desré Burski and Colin Browne...

7 Nov 2014 09:30

Facebook Rooms: what it could mean for your company
Facebook Rooms: what it could mean for your company

Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company?

By Jason Perelson 30 Oct 2014 06:09

[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver
[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 30 October 2014, from 9-10am, as show host Warren Harding chats to Mike Silver from Stretch Experiential...

29 Oct 2014 09:17

Positioning luxury brands in emerging markets
Positioning luxury brands in emerging markets

We recently launched of a new premium whisky in the Tanzanian market. Do Tanzanians care where it's from, how it's made or who drinks it?

By Cobus van Zyl 28 Oct 2014 14:06

[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more
[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 23 October 2014, from 9am-10am, as show host Warren Harding chats to Michael Carney, Alex Harrington-Griffin, Dirk Tolken and Kisha van Vuuren...

22 Oct 2014 10:18

Driving consumer engagement in Africa
Driving consumer engagement in Africa

The awareness and desire for branded goods is growing. Consumer goods companies all want a piece of the action, but the African consumer is both well-informed and extremely selective...

By Derek Bouwer 22 Oct 2014 06:26

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft...

By Louise Marsland 17 Oct 2014 08:12

[Biz Takeouts Lineup] 109: The BlackBerry Experience with Nader Henein
[Biz Takeouts Lineup] 109: The BlackBerry Experience with Nader Henein

Tune in to the Biz Takeouts Marketing & Media radio show, tomorrow, 16 October 2014, from 9am-10am, as show host Warren Harding chats to Nader Henein from BlackBerry...

15 Oct 2014 10:26

Entries open for 2015 IAB South Africa Bookmarks Awards
Entries open for 2015 IAB South Africa Bookmarks Awards

The inaugural IAB Digital Summit will precede the 2015 IAB South Africa Bookmarks Awards. Both will be held on 19 February 2015 at the Turbine Hall in Newtown Precinct, Johannesburg...

15 Oct 2014 08:33

Symposium aims to solve challenges facing brand Nigeria
Symposium aims to solve challenges facing brand Nigeria

In line with its tradition of strengthening the corporate image of Nigeria through innovative platforms, BrandiQ Magazine's Brand Nigeria Symposium is set to take place on 6 November...

14 Oct 2014 11:14

The opportunity for African brands - Interbrand Sampson De Villiers
The opportunity for African brands

Apple and Google maintain their #1 and #2 positions on Interbrand's 15th annual Best Global Brands Report - each exceeding $100 billion in brand value - while Huawei makes history as the first Chinese brand to enter the report...

Issued by Interbrand Sampson De Villiers 10 Oct 2014 12:15

Why you shouldn't bombard your audience with the same message on multiple platforms
Why you shouldn't bombard your audience with the same message on multiple platforms

If you've been merrily copy-pasting the same bland marketing message across all the social media platforms you've signed your brand up to, read this quickly, before you do more damage...

By Leigh Andrews 8 Oct 2014 08:00

[Biz Takeouts Podcast] 107: IMC Conference and WWF Rhino Project
[Biz Takeouts Podcast] 107: IMC Conference and WWF Rhino Project

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding spoke to Christopher de Bod and Narayan Murthy, as well as Jo Shaw from WWF-SA...

3 Oct 2014 15:11

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

Mike Saunders
Authentic loyalty through brand utility

We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick...

By Mike Saunders 29 Sep 2014 06:25

Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon
Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon

On Friday, 19 September 2014, Unilever Nigeria's MD, Yaw Nsarkoh, gave the DStv Seminar of Creativity attendees some advice on how to become Afrocentric on the African continent, and why...

By Ilse van den Berg 22 Sep 2014 09:00

[Biz Takeouts Podcast] 106: Spree partners with NEXT, Trutrepreneur & Liquorice's Loeries campaign
[Biz Takeouts Podcast] 106: Spree partners with NEXT, Trutrepreneur & Liquorice's Loeries campaign

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding spoke about online retail with Spree and Gert-Johan Coetzee, an entrepreneurial business focus with Trutrepreneur and the Loerie Awards with Liquorice...

19 Sep 2014 15:52

The Loeries 2014: All the finalists
The Loeries 2014: All the finalists

The finalists have now been announced for the 2014 Loerie Awards. All the winners will be announced at the ceremonies on 20 and 21 September at the CTICC in Cape Town...

19 Sep 2014 06:30

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

By Danette Breitenbach 18 Sep 2014 14:50

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

The Loeries - where brands and creativity meet
The Loeries - where brands and creativity meet

Thanks to the plethora of media channels now available to consumers, the Loeries too has evolved from being the industry-specific event of its Sun City heyday, to an open market for brands...

By Staff Reporter 15 Sep 2014 09:04

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