[2012 trends] Media industry encountering unprecedented challenges

[Angela Quintal] The fragmentation of the media and the mind-boggling range of sources of information available to readers have conspired to cause publishers of print media to re-evaluate their roles. Does that mean that print is dead? No, far from it, but periods of serious introspection are nonetheless the order of the day for publishers of newspapers and magazines across the globe. 27 Jan 2012 14:28

[2012 trends] Getting found in 2012

[Lana Hindmarch] In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them. 27 Jan 2012 13:01

YoungAfricaLive now live in Kenya

YoungAfricaLive, a mobile community that entertains and educates young people on topics of love, sexual health, gender and relationships affecting the youth, has launched in Kenya, adding to the mobile community portal's presence in East Africa which commenced when YoungAfricaLive launched in Tanzania in December 2011. 26 Jan 2012 15:30

InMobi, PERFORM announce mobile ad sales partnership

InMobi, the global independent mobile ad network, has announced a mobile advertising partnership with digital sports media group PERFORM, for the football news website Goal.com. 26 Jan 2012 14:10

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40

Orange, Wikimedia Foundation partnership brings Wikipedia to Africa

Orange and the Wikimedia Foundation earlier this week announced a partnership that will provide more than 70 million Orange customers in Africa and the Middle East with mobile access to Wikipedia, without incurring data usage charges. 26 Jan 2012 11:34

[2012 trends] Setting the scene for search-based marketing

[Peter Stewart] Search-based marketing may be broken down into conversion, search engine optimisation (SEO), paid search and performance email information. In setting the scene for the rest of 2012, here are various trends per category. 24 Jan 2012 14:37

[2012 trends] Five African digital trends for 2012

[Dawn Rowlands] Africa is a mobile-first digital environment with 55% of the continent's 1 billion people having mobile phones. In South Africa mobile internet penetration is 70%, whilst desktop internet penetration sits at only at 11%, whereas in Nigeria mobile and desktop penetration are both over 20%. 24 Jan 2012 12:27

Cross-border telephone remittances increase in Africa

[Anna McGovern] More people in Africa's poorest countries have mobile phones than have bank accounts. That reality is spurring mobile service companies to explore how they can capture a share of the potential banking market by enabling migrants from these countries to transfer funds back home to their families. 24 Jan 2012 11:28

[2012 trends] The way to customers' hearts is through their phones

[Vanessa Clark] Never before have people had such a love affair with a communications medium as they have with their mobile phones. Now, marketers aren't communicating with consumers via an impersonal one-way device; rather, they are communicating with them through a device people happily carry around 24/7. Here are my top 12 trends for the mobile world in 2012. 23 Jan 2012 14:53

Kenya ICT Board, All Amber partners for Mobile Web East Africa 2012

The Kenya ICT Board and All Amber Ltd, organiser of mobile-related events in Africa officially announced a partnership to deliver Mobile Web East Africa for a second time. This conference will take place on 22-23 February 2012 at the Southern Sun Mayfair hotel in Nairobi, Kenya. 23 Jan 2012 13:29

InMobi releases comprehensive report on the Mobile Market 2011

[Staff Reporter] Independent mobile ad network InMobi released its findings for the state of the mobile universe in 2011 in the Mobile Market 2011 Review report, and it makes for a jaw-dropping read. If you had any doubt that mobile technology was on the up-swing and that the only screen that mattered in an African context was the mobile one, then abandon all your doubts right now. 20 Jan 2012 10:51

5 insights we got from Uganda's mobile infographic

[Staff Reporter] A revealing infographic created by Hub Research, which documents the mobile infrastructure in Uganda, is throwing up some interesting insights about mobile use in Africa. 19 Jan 2012 11:22

Airtel launches 3.75G service in Zambia

Airtel, yesterday, 17 January 2012, announced the launch of its 3.75G platform in the country. This promises significant changes to how subscribers experience the web on 3.75G-enabled devices. The improved technology will enhance multimedia functionality, high speed mobile broadband and internet access, allowing users to make video calls, watch live TV, send and receive emails and download music from the devices. 17 Jan 2012 14:13