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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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TMKG launches PostarTrack, an OOH audit tool

TMKG Media Audit, Nigeria's specialist in out-of-home and outdoor media monitoring has launched Postartrack, a web-based media monitoring tool for tracking, evaluating and reporting all types of out-of-home media displays.

24 Aug 2012 10:37

Sign Africa and Africa Print Expo set for 2012

Practical Publishing is said to be all geared up for the International Sign Africa and Africa Print Expo taking place from 22-24 August 2012 at Sandton Convention Centre, Johannesburg, South Africa. This expo is aimed at providing business opportunities, equipment and consumables relating to the printing and signage industries.

14 Aug 2012 13:41

All set for PAMRO All Africa Media Research Conference
All set for PAMRO All Africa Media Research Conference

The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", will take place from 26-29 August 2012 in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre.

27 Jul 2012 10:17

Primedia Out Of Home Nigeria commits to partnership
Primedia Out Of Home Nigeria commits to partnership

Nigerian Deluxe Colour Productions has partnered with Primedia Out Of Home Nigeria which will provide an investment in the country and its people. The media owner has been chosen by Deluxe because of the company's pedigree, experience and expertise.

25 Jul 2012 15:30

Z-Card Kenya's production hub in full swing

Z-Card Africa, Middle East, India and Turkey (ZAMI) launched Z-CARD Kenya as its PocketMedia hub for East Africa in October 2011, after entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd.

16 Jul 2012 10:39

Inner city circles transformed into 'works of art'
Inner city circles transformed into 'works of art'

Traffic calming circles in Dar es Salaam, Tanzania, have been tranformed into 'works of art' as part of that city's urban regeneration and beautification initiative. Continental Outdoor Media worked in conjunction with local artists to beautify this road infrastructure.

12 Jul 2012 13:45

Nashua wins award at Africa Print Expo

Nashua Limited has won the award for Best Exhibition Stand - Large Category, at the Africa Print Expo recently held in Cape Town, South Africa. The award provides further validity of the company's recent decision to pour a substantial investment into leading its expansion into production printing.

11 Jul 2012 14:15

Tatenda Chiweshe
Outdoor media in Zimbabwe - The First Frontier!

At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market.

By Tatenda Chiweshe 9 Jul 2012 09:46

Where traditional and digital meet in the mobile space
Where traditional and digital meet in the mobile space

It is funny to me that the future of traditional advertising is digital. Where people believe that digital will someday kill traditional media, I believe that digital is in fact its saviour. With the fast adoption of smartphones, wireless internet and other mobile devices, the emergence of traditional and digital is most certainly happening in the mobile space.

By Clinton Young 28 Jun 2012 06:50

[Cannes Lions 2012] Creative Effectiveness, Media, Mobile & Outdoor Lions winners
[Cannes Lions 2012] Creative Effectiveness, Media, Mobile & Outdoor Lions winners

CANNES, FRANCE: The Cannes Lions International Festival of Creativity has held the second of four awards ceremonies to honour a further four of its 15 entry categories; Creative Effectiveness, Media, Mobile and Outdoor Lions winners. South Africa was represented among the winners in the Outdoor, Mobile and Media Lions.

20 Jun 2012 06:55

[Cannes Lions 2012] Entries break record
[Cannes Lions 2012] Entries break record

CANNES, FRANCE: A record 34 301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, claimed to be one of the largest and most prestigious global international annual awards for creative advertising and communications. South Africa's contribution to the record currently stands at 820 entries. This is the summary of entries by country.

7 Jun 2012 10:31

2012 CLIO Awards - SA winners
2012 CLIO Awards - SA winners

NEW YORK, US: The awards evening for the winners of the 2012 CLIO Awards, one of the world's most recognised awards competitions honouring excellence in advertising, design and communications, was held last night. Among the winners - out of more than 11 000 submissions from around the world, were a number of South African entries.

16 May 2012 12:31

Backpack Banner - Right Stuff
Backpack Banner

Right Stuff's new Backpack Banner is a unique product perfect for fun runs/walks, cycling events and outdoor promotions or to highlight your brand during pamphlet distribution.

Issued by Right Stuff 11 May 2012 08:08

Start planning that Loeries trip
Start planning that Loeries trip

The 34th Annual Loerie Awards, which take place in Cape Town from 15-23 September 2012, have opened for ticket sales, accommodation and car hire. The two awards ceremonies are limited to 1500 seats per night, so early booking is advised.

26 Apr 2012 10:16

Visa appoints PocketMedia Solutions
Visa appoints PocketMedia Solutions

Visa recently appointed PocketMedia Solutions' Z-Card to communicate important information about its Visa Debit Card in Kenya, Nigeria and Ghana.

23 Apr 2012 11:11

Can you hear your brand?
Can you hear your brand?

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.

By Lars Deutsch 16 Apr 2012 12:08

Loeries expand into Africa with new category
Loeries expand into Africa with new category

A new category for the 2012 Loeries, 'Rest of Africa and the Middle East', will be officially launched on Thursday 19 April 2012 at 6pm at the Sierra Lounge, 2nd Floor, Yaya Centre, Argwings Khodek Road in Nairobi, Kenya.

5 Apr 2012 12:08

2012 Loeries entries open with category changes
2012 Loeries entries open with category changes

A separate category for entries from outside of South Africa has been introduced to the Loeries, which has issued its 34th call to enter on Thursday, 15 March 2012. In order to better promote the work being produced throughout the region, "Rest of Africa and the Middle East" will be judged separately to allow improved representation of all regions and offer greater exposure to each region's creative output.

15 Mar 2012 12:15

Cartoonists protest as MISA announces new awards
Cartoonists protest as MISA announces new awards

Cartoonists and online publishers have cried foul after the Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) announced the inclusion of five more categories for the 2012 NAMISA Annual Media Awards. The media groups said MISA-Malawi should not have left them out because they are also at the heart of media products worldwide.

By Gregory Gondwe: @Kalipochi 7 Mar 2012 11:41

Karen Parkin
Building a culture of project management

How does a company get things done if not by project management? It has been around since the days of creating the pyramids in Ancient Egypt. Yet even today in South Africa, project management is an under-valued discipline. Even though it is not rocket science, successful projects remain as elusive as the Scarlett Pimpernel.

By Karen Parkin 6 Mar 2012 15:15

Dubai Lynx: Over 2000 entries into 2012 awards
Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.

5 Mar 2012 08:33

Alliance Media wins airport advertising tender
Alliance Media wins airport advertising tender

Alliance Media Botswana, has been awarded the contract for the indoor and outdoor advertising concession at Botswana's newly built Sir Seretse Khama International Airport.

By Gregory Gondwe: @Kalipochi 28 Feb 2012 16:27

Alliance Media wins airport advertising tender - Alliance Media
Alliance Media wins airport advertising tender

Alliance Media Botswana, Botswana's largest billboard company has been awarded the contract for the exclusive indoor and outdoor advertising concession at Botswana's newly built Sir Seretse Khama International Airport.

Issued by Alliance Media 27 Feb 2012 12:14

West African outdoor media landscape
West African outdoor media landscape

On a recent audit of a leading cellular network's outdoor media holdings in Africa, I realised that my perceptions and understanding of this medium that I have dedicated my life to would never be the same again. "Reach and frequency" were the basic tenants that I had learnt informally, while somewhere in the back of my mind impact was what I have always believed in.

By Tatenda Chiweshe 22 Feb 2012 12:33

EXCLUSIVE: Lowe drops Bull, Peter Badenhorst joins as ECD
EXCLUSIVE: Lowe drops Bull, Peter Badenhorst joins as ECD

Lowe Bull is rebranding as Lowe and Partners South Africa after the international parent company acquired a majority share in the local agency. Its two offices become Lowe Johannesburg and Lowe Cape Town.

By Herman Manson: @marklives 20 Feb 2012 09:24

AFCON 2012: Samsung launch interactive, online events
AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.

31 Jan 2012 14:25

2012 Tabbie Awards open for nominations
2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]

26 Jan 2012 11:40

[2012 trends] Whoosh! The year in which nothing happens
[2012 trends] Whoosh! The year in which nothing happens

In 2012, things will stay the same. Everyone still believes that marketing has not changed and that social is a channel. Yes they are starting to understand how important channel is but they have not and will not grasp just how much.

By Walter Pike 20 Jan 2012 14:18

[2012 trends] With apologies to Cindy Lauper: boys and girls just wanna have fun
[2012 trends] With apologies to Cindy Lauper: boys and girls just wanna have fun

It's been a trying time aboard the good ship GFC (Global Financial Crisis). But like all sailors on the sea of life, if rough becomes the new normal, the seasickness begins to ebb and we can start moving away from being "bent-double" over the side of the boat and assume steadier footing through these turbulent waters.

By Mike Abel 10 Jan 2012 13:27

PocketMedia produces new Maputo City Guide
PocketMedia produces new Maputo City Guide

PocketMedia Solutions, having already produced four runs of the eight-panel Z-Card, Maputo City Guide, has rolled out another pocket-sized guide ahead of the festive season, to ensure that tourists can find their way around the city with ease

13 Dec 2011 12:22

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