2010's top PR stories

PHILADELPHIA, US: A survey of public relations professionals around the globe indicates that the BP Oil Spill in the Gulf of Mexico and the October rescue of the trapped Chilean miners ranked as the top PR stories of 2010. 6 Jan 2011 06:42

Do they know it's corruption?

LONDON, UK: Corporate Christmas gifts could come under tighter scrutiny thanks to new UK law. 3 Jan 2011 12:36

Training essential in IT sales environment

[Daniel Silke] I am a good example of a connected, discerning customer who already has done most of his research even before entering a store and I usually shop around looking for the best deals from different vendors. Therefore, I was armed with all the information I needed and I knew the different offerings from the two major outlets selling the new Apple iMac. I was setting the outlets up for a bit of healthy competition by visiting both just before making my decision where to lay down my credit card. 29 Dec 2010 16:25

Christmas shopping helper

LONDON, UK: Marks & Spencer UK High street retailer helps online shoppers avoid the stress of Christmas shopping. The aim is to help the retailer gain a bigger share of the online retail market. 1 Dec 2010 11:16

Instant redemption opportunities lure in loyalty program customers

CHICAGO, US: Loyalty programs are powerful marketing tools for credit card companies, supermarkets and restaurants, but how do consumers choose one program over another? 18 Nov 2010 11:40

Automated service hell: Businesses out of touch

LONDON, UK: Businesses are out of touch with the frustration customers experience from automated customer service systems and are jeopardising their loyalty as a result, according to Ovum, one of the Datamonitor group of companies. 11 Nov 2010 11:32

Consumer trends for 2011

LONDON, UK: While consumers are still reeling from the aftershock created by the global economic crisis, lessons have been learnt, behaviours changed and consumer adaptability has created a new way of life. With that in mind, Mintel predicts nine key consumer trends for the year ahead, examining how long term behaviour has been implicated. In 2011, consumers are living for the long term with attitudes inspired by a changed value set. 8 Nov 2010 07:34

SPS first processor of Street Savings mobile marketing

ORANGE, US: Secure Payments Systems (SPS), a national leader of value-added payment services and transaction processing in the US and Canada, has announced that it has become the first direct processor of Street Savings mobile marketing products. 20 Oct 2010 12:35

Insurance marketers too focussed on acquisition

PALO ALTO, US: Insurance marketers are too focused on acquisition, missing ways to monetise existing policy holders, reports CMO Council. A new study shows consumers are open to consolidating policies with insurers and buying additional products if marketers focused more on retention, cross-selling and up-selling. 22 Sep 2010 08:46

Merkle expands into China

SHANGHAI, CHINA: Merkle, a leading US-based CRM company, is expanding into China to support its growing base of multinational clients in the world's most populous nation. 17 Sep 2010 10:19

Interbrand releases 100 "Best Global Brands"

NEW YORK, US: Coca-Cola retains the number one spot; Google gains on Microsoft, while HP enters the top 10 in Interbrand's 11th annual ranking of the world's top brands. The rankings were released yesterday, 15 September 2010. 16 Sep 2010 08:05

Banks - make friends with your customers

[Source: Mintel Oxygen Reports] CHICAGO, US: Many consumers continue to be wary of larger banks, citing fees and distrust. Not surprisingly, a recent Mintel report found only 36% of big bank customers trust their bank, compared to 57% of credit union customers. Despite that fact, 48% of those surveyed have their primary checking account at a large national institution. 13 Sep 2010 11:19

Kaspersky achieves PURE success

Kaspersky Lab, a leading developer of secure content management solutions, announces that Kaspersky PURE, its comprehensive home network protection solution, came first in tests designed to measure the effectiveness of the parental control modules of 10 of the industry's leading security solutions. 31 Aug 2010 11:43

Turkish Airlines selects Z-CARD

ISTANBUL, TURKEY: Z-CARD Turkey, one of the ZAMI (Z-CARD Africa, Middle East, India and Turkey) regions, has been selected by Turkish Airlines to spread the message to its transit passengers that they can 'Touristanbul' for free. 31 Aug 2010 11:28