Tendulkar bats for Castrol

MUMBAI, INDIA: Castrol, the world's leading lubrication company, recently announced the signing of cricketing legend Sachin Tendulkar as their global brand ambassador for the next two years. 1 Feb 2011 10:25

Renault to launch first iAd in Europe

BOULOGNE-BILLANCOURT, FRANCE: Renault, reputed to be the only carmaker in the world to offer a complete range of affordable electric vehicles beginning in 2011, will launch what is claimed to be Europe's first iAd today, Thursday, December 2 with a campaign for Renault Twizy, its new 100% electric tandem-style city car. iAd is Apple's new mobile advertising network. 2 Dec 2010 09:55

Land Rover takes to the road with RWC 2011 and RWC 2015

GAYDON, UK: Land Rover announced yesterday, 24 November 2010, its sponsorship of Rugby World Cup 2011 in New Zealand and Rugby World Cup 2015 in England. As part of the deal for both tournaments the company will supply vehicles to support the organisers, teams and officials. It is the first time that the leading car manufacturer has been involved with rugby's showcase tournament. 25 Nov 2010 09:44

GM restructures African business, seeking growth

[Michael Bratt] General Motors (GM) has announced a new strategy for African business, which it hopes will allow GM to capitalise on the growing opportunities around the continent. 23 Nov 2010 12:36

In-car electronics - Western Europe recovery

NUREMBERG, GERMANY: After a long dry season for the past two and a half years, in which a two digit decline rate was experienced in the in-car electronics market in Western Europe, there are finally signs indicating a recovery in the third quarter of 2010, according to findings of GfK Retail and Technology for Q3 2010. 18 Nov 2010 11:44

Hope for full global economic recovery in 2010 diminishes

NEW YORK, US: After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers' hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index. 27 Oct 2010 06:22

Germans expect economic high

NUREMBERG, GERMANY: Economic expectations improve again in October from what was already a very good level. On the other hand, income expectations and propensity to buy did not quite confirm the positive figures from the previous month and posted declines. Overall, consumer sentiment was stable in October. After 4.9 points for October, the overall indicator also forecasts a figure of 4.9 points in November. These are the results of the current GfK Consumer Climate Survey for October 2010. 26 Oct 2010 10:17

Global ad spend on the rise

NEW YORK, US: Global ad spend increased 12.8%* in the first six months of 2010 when compared with the same period in 2009 and totalled 238 billion USD - driven by booming emerging markets and a return to double-digit ad spending in automotive, durables, fast moving consumer goods (FMCG), financial services, and telecommunications. 12 Oct 2010 10:42