African software has had some qualified global successes, but more often than not our home-grown innovations don't 'take' well in other territories. To overcome this, we need to think wider. While African solutions are often preferred in dealing with African problems, our software developers must also identify global applications for their solutions, if they are to have global success.
By Wesley Lynch 14 Jan 2013 10:19
Who are Nigeria's Top Bloggers for 2013? Since 2011, a list of Nigeria's top blogs/bloggers have been compiled. In the past two years, the Nigerian blog scene has grown in leaps and bounds. Part of our fascination with it is its rapid rise from relative obscurity on the continent to prominence.
11 Jan 2013 11:00
The CA Southern Africa has released CA Technologies' top five IT predictions for 2013
11 Jan 2013 10:11
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
By Subhash Chandra 9 Jan 2013 05:50
LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
By *David Mattin and Saint-Francis Tohlang 8 Jan 2013 07:55
Here they are, Bizcommunity.com Marketing & Media Africa's 2012 lists of most popular articles and those that drew the most comment as well as our most read contributors.
Issued by Bizcommunity.com 7 Jan 2013 10:19
MOSCOW, RUSSIA: Kaspersky Lab's experts have outlined key security trends of 2012 and presented their views on the core threats of 2013. The most notable predictions for the next year include the continued rise of targeted attacks, cyber-espionage, and nation-state cyber-attacks, the evolving role of hacktivism, the development of controversial "legal" surveillance tools, and the increase in cybercriminal attacks targeting cloud-based services.
2 Jan 2013 07:39
LONDON, UK: Informa Telecoms & Media today revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.
21 Dec 2012 08:09
A full spectrum of 220 attendees from the mobile industry gathered yesterday, 28 November 2102, at The Venue Melrose Arch, Johannesburg, South Africa for the fourth annual Mobile Web Africa conference. The event, which has been organised by UK-based All Amber, has been deemed a huge success with involvement from all the major stakeholders in what was a very interactive and output-rich first day.
29 Nov 2012 12:32
Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.
By Nonye Mpho Omotola 8 Nov 2012 09:53
The Technology Innovation and Entrepreneurship Center (TIEC), on Thursday, 18 October 2012, will host a session about social media marketing and trends in Egypt.
17 Oct 2012 13:39
Three years ago I decided to bring a major tech conference to Africa - Tech4Africa. The incredible personal journey that I have been on since the conference's inception has tested my resolve to the limits as there have been many obstacles to overcome and it would have been so easy to have compromised my ideals or given up altogether.
By Gareth Knight 25 Sep 2012 12:14
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
In the last six months, Kenya's advertising industry has attracted both local and international players. The new kid on the block is American agency TBWA which opened an East Africa office barely four months ago. Other new international agencies who have already come to the scene are French-based, Havas Media International and South African media group, Carat.
By Carole Kimutai: @CaroleKimutai 11 Jul 2012 10:36
For too long, Africa has been at the centre of negative publicity, partly promoted by foreign biased media reports and Afro-pessimists, scaring away potential investors and hampering its development. But that seems to be in the past, as European, US and Chinese investors look to Africa for lucrative investment opportunities.
9 Jul 2012 13:26
In part 1 of this four-article series I discussed the emerging prevalence of mobile and social media channels - alongside the ubiquity of email - their use today and potential to fragment audiences if left unattended.
By Wikus Engelbrecht 25 Jun 2012 12:25
Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.
By Wikus Engelbrecht 21 Jun 2012 14:31
One Number, earlier this week announced the re-release of Nigeria's lifestyle app, Essential App. The free-to-download app is now a featured item on Blackberry App World and provides useful information such as cinema times, foreign exchange rates, flight schedules and business directories.
6 Jun 2012 10:02
Basic Lead, organisers of the annual DISCOP Africa which focuses on the film and television content market, has announced that they will subsidize the attendance of up to 100 international content buyers at the event. Acquisitions executives who are interested in the increasing range of quality content and formats created in Africa will be targeted.
4 Jun 2012 12:28
The focus of the online media marketing sector discussion at the fifth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around the 2012 Biz Trends Report which was released earlier this year.
11 May 2012 15:21
According to Frost & Sullivan (F&S), a business research and consulting firm, effective regulatory environments have made Nigeria and Ghana among the most dynamic broadband markets in sub-Saharan Africa with over 150 market participants and massive terrestrial infrastructure development.
2 Apr 2012 12:27
According to the recent KPMG Consumers & Convergence Report, South African consumers and businesses are comparing favourably to the rest of the world when it comes to adopting new technologies and using social media.
29 Mar 2012 11:10
The vice-chancellor of the Kwame Nkrumah University of Science and Technology (KNUST) in Kumasi, Professor Otoo Ellis, is said to have 'reportedly described journalists as illiterates', and as a consequence of his impolite language, the Ashanti Regional branch of the Ghana Journalists Association (GJA) announced a boycott of activities of the university and have sustained the boycott until further notice.
By Dan Osman Mwin 27 Mar 2012 13:09
The fragmentation of the media and the mind-boggling range of sources of information available to readers have conspired to cause publishers of print media to re-evaluate their roles. Does that mean that print is dead? No, far from it, but periods of serious introspection are nonetheless the order of the day for publishers of newspapers and magazines across the globe.
By Angela Quintal 27 Jan 2012 14:28
In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them.
By Lana Hindmarch 27 Jan 2012 13:01
Search-based marketing may be broken down into conversion, search engine optimisation (SEO), paid search and performance email information. In setting the scene for the rest of 2012, here are various trends per category.
By Peter Stewart 24 Jan 2012 14:37
Africa is a mobile-first digital environment with 55% of the continent's 1 billion people having mobile phones. In South Africa mobile internet penetration is 70%, whilst desktop internet penetration sits at only at 11%, whereas in Nigeria mobile and desktop penetration are both over 20%.
By Dawn Rowlands 24 Jan 2012 12:27