Branded pharmaceutical websites drive conversions among prospects and patients

RESTON, US: comScore, Inc, a leader in measuring the digital world, has released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings that exposure to online display advertising and branded websites provides a positive lift in awareness and favourability toward pharmaceutical brands. Visitation to branded websites also continues to provide the most significant lifts in prospect conversion and patient refills. 22 Mar 2011 08:55

Quality care and expansion on the agenda for Africa Health

With world's second largest healthcare exhibition Arab Health beating all forecasts, the launch of Africa Health will set benchmark for quality of care in Africa. 9 Feb 2011 11:21

"Anti-counterfeit deal threatens accessibility of drugs"

[Adam Robert Green] LONDON: A proposed anti-counterfeit trade deal between 10 countries and the European Union (EU) could create "a new set of barriers to the export of generic medicines to low income countries". 30 Jun 2010 09:16

Global players behind anti-counterfeit law campaign

[Wambi Michael, Christi van der Westhuizen] KAMPALA: The international push behind Kenya's controversial Anti-Counterfeit Act of 2008 dates back as far as October 2006 when the World Customs Organisation held its first intellectual property rights (IPRs) seminar in Kampala, the capital of neighbouring Uganda, focusing on East African governments' enforcement of these rights. 24 May 2010 09:14