Airtel Africa targets youth with music

Airtel Africa today launched a thematic television commercial for its year-end promotion, called 'Airtel Friendzy', which uses music as a tool to forge a strong bond between the brand and the youth. [video] 9 Dec 2011 09:01

Newspapers changing to attract younger readers

PARIS, FRANCE / DARMSTADT, GERMANY: While the conventional wisdom holds that newspapers and young people don't mix, newspaper companies and media associations from around the world are finding new ways to attract younger readers, using video, social media, research, education and a "total youth think" attitude. 8 Dec 2011 09:18

YoungAfricaLive launches in Tanzania

YoungAfricaLive, a mobile community that entertains and educates young people on topics of love, sexual health, gender and relationships affecting the youth, launched yesterday, 1 December 2011 in Tanzania. 2 Dec 2011 14:01

Brands to change marketing to under-12s on websites

BRUSSELS, BELGIUM: A group of major food brands[1] have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising. 29 Nov 2011 08:07

2011 YoungGuns Award Party for SA?

NEW YORK, US: The awards party taking place in SA? Well, it could happen... The 2011 YoungGun of the Year organisers have announced that in 2011 the YoungGuns Award Party will be staged on the winner's home turf... 11 Nov 2011 06:45

Bizcommunity.com

How to contribute to Bizcommunity, from op-ed pieces to news

[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

Bizcommunity.com

The true story of Bizcommunity lies in the numbers

[Robin Parker, Issued by Bizcommunity.com] Since its inception a decade ago, Bizcommunity.com's subscriber base to its popular newsletters has grown to 241 000 subscriptions across Marketing & Media South Africa and Africa, Retail and Medical. Subscriptions to the new portals before the launch last week were already in the tens of thousands without any active marketing - the power of content. 26 Sep 2011 14:10

[Biz Takeouts Podcast] 16: Destination marketing and cultural awareness

Find out how to market a vibrant and diverse country such as India by listening to the Biz Takeouts podcast of last week's Bizcommunity/Chai FM Media & Marketing radio show, which airs every Wednesday 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio. [twitterfall] 23 Sep 2011 11:13

[Biz Takeouts Lineup] 16: Destination marketing and cultural awareness

Biz Takeouts is going all Indian at 6pm-7pm tonight, Wednesday, 21 September 2011, by looking at various Indian stage shows and festivals and the growth of Indian airline Jet Airways. We will also discuss destination marketing and how to create cultural awareness. Tune in to the Bizcommunity/Chai FM Media & Marketing radio show on 101.9 FM in Johannesburg and via streaming audio. [twitterfall] 21 Sep 2011 14:30

Bizcommunity.com

Bizcommunity launches new dedicated sectors, newsletters

[Issued by Bizcommunity.com] Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45

[Biz Takeouts Podcast] 15: SA's brand history, branding during RWC, Deon du Plessis tributes

Did you know the oldest brand in South Africa is Groot Constantia? Find out about SA's history of brands and branding and the challenges of sports branding, plus tributes to Deon du Plessis, by listening to the podcast of last week's Bizcommunity/Chai FM Media & Marketing radio show, which airs every Wednesday 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio. [twitterfall] 19 Sep 2011 15:26

[Biz Takeouts Lineup] 15: SA's brand history, plus paying tribute to Deon du Plessis

On Biz Takeouts 6pm-7pm tonight, Wednesday, 14 September 2011, we will play tribute to the father of tabloids in South Africa, the late Deon du Plessis, and we will also explore South Africa's history of brands and branding, plus take a look at what brands have been doing for the 2011 Rugby World Cup. Tune in to the Bizcommunity/Chai FM Media & Marketing radio show on 101.9 FM in Johannesburg and via streaming audio. 14 Sep 2011 14:17

[Thought Leadership Digibates] 01: The Africa Question

Now available for listening/downloading are the podcasts from the first Aegis Media Thought Leadership Digibate, held on Thursday, 8 September 2011, in conjunction with Bizcommunity. The online debate, themed "The Africa Question", was streamed live to about 5000 listeners worldwide via Cape-Town-based online radio community station TheTaxi.co.za. [twitterfall] 9 Sep 2011 12:50

First Aegis Media, Bizcommunity Digibate attracts over 5000 listeners

Aegis Media, in conjunction with Bizcommunity, on Thursday, 8 September 2011, hosted what is probably Africa's first online debate around the media/marketing industry, drawing in approximately 5000 listeners from across the globe via live audio-streaming by 10am. [twitterfall] 8 Sep 2011 10:32