[Carole Kimutai: @CaroleKimutai] It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases.
12 Dec 2011 16:00
[John Boe] In the mid 1970s, a man named Sylvester had a dream of one day becoming a movie actor, but couldn't find a talent agency in New York City willing to take a chance on him. After being turned down by hundreds of agencies, he was so broke that he couldn't afford to pay the heating bill in his apartment. It got to the point where he couldn't even buy food for his dog and was forced to sell him to a stranger for $25.
12 Dec 2011 10:36
[Gregory Gondwe: @Kalipochi] Malawi's mobile phone service provider, Telekom Networks Malawi (TNM) has partnered with Emitac Mobile Solutions (EMS) to provide BlackBerry services to subscribers in Malawi.
12 Dec 2011 09:21In an important process which started three years ago, the first round of negotiations to establish a free trade area (FTA) covering 27 countries in Southern and East Africa will kick off on Thursday, 8 December 2011, in Nairobi. This promises to be an important instrument for the future of trade and industrialisation in Africa.
7 Dec 2011 09:30[Vincent Nwanma] Cadbury Nigeria Plc (CADBURY), a manufacturer of drinks and food products, forecast a 60% increase in net income to 339.2 million naira (US$2 million) for the first quarter.
7 Dec 2011 08:07 
Basic Lead, organisers of the DISCOP regional television content markets, announced today that it will subsidise and set-up a "European Pavilion" during
DISCOP Africa 2012, taking place at the Sandton Convention Center in Johannesburg, South Africa, from 31 October to 2 November 2012.
5 Dec 2011 12:33[John Boe] The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred "learning style."
5 Dec 2011 09:50 [John Boe] It's been said that salespeople don't plan to fail, they simple fail to plan! How much time do you currently spend preparing for your client appointments? If you're honest with yourself, the answer is probably not enough. In my opinion, the single most common characteristic shared among all successful salespeople is the value they place on pre-appointment preparation, research, and planning.
28 Nov 2011 13:42 
[Johanna McDowell] Traditionally, advertising agencies have always wanted to be either first or last in a competitive pitch situation fearing that they may be forgotten otherwise by the client, but, in our view, position in the pitch order does not matter. As long as the various pitches take place over a maximum of two days, there is no danger of client becoming confused about the various attributes of the presenting agencies.
21 Nov 2011 14:50
The opportunity for South African business to establish operations, or expand their offerings into Africa has never been more apparent, says Adapt IT executive Kevin Dees.
15 Nov 2011 13:45
[Carole Kimutai: @CaroleKimutai] AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year.
15 Nov 2011 10:50
TransferTo and the MTN Group last week announced that the implementation of their International Airtime Transfer (IAT) partnership in MTN operating companies is well underway.
14 Nov 2011 12:15
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to
from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
IndoAfricanBusiness, the bilateral trade magazine, launched eight years ago in partnership with Export-Import Bank, under the focus Africa Programe of the Ministry of Commerce, Govt of India in English and French, and with the present circulation of over 10 000 copies, has gone live with content news partnership with African Press Organisation (APO).
8 Nov 2011 13:11
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