Which ads are winners? Your brain knows better than you do

[Stuart Wolpert] Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements. 30 Apr 2012 08:08

Africa embraces consumer convergence

According to the recent KPMG Consumers & Convergence Report, South African consumers and businesses are comparing favourably to the rest of the world when it comes to adopting new technologies and using social media. 29 Mar 2012 11:10

Bizcommunity

Bizcommunity.com wants to get in your head

Starting today, Monday, 19 March 2012, we invite all our Bizcommunity.com readers to complete our reader survey so that we may understand your needs and continue to be your no. 1 source of daily B2B news and information. The first 1000 readers who complete the survey will each receive a one-month subscription to iPad-only daily magazine iMaverick. 19 Mar 2012 13:38

Informa deepens Africa coverage

LONDON, UK / JOHANNESBURG, SA: Informa Telecoms & Media has announced that it is expanding its Africa team, based in Johannesburg, with the appointment of Sadiq Malik. An experienced consultant, Sadiq has served Africa's telecoms industry for the last 12 years, initially at Motorola South Africa and subsequently as business development director for BCT Global. 23 Feb 2012 08:53

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14

SA crude steel production falls 13.7%

South African crude steel production fell 13.7% year on year in November to an estimated 550 000 metric tons, latest figures from the World Steel Association reveal. 6 Jan 2012 07:25

Overview of the latest threat statistics and global danger areas

MOSCOW, RUSSIA / JOHANNESBURG, SA: Kaspersky Lab has announced that details of threats detected by the company's cloud technologies are now available on Securelist to all those interested in IT security. 6 Dec 2011 08:49

Leading telecoms operators outperform broader economy 2011

LONDON, UK: The 40 leading telecoms operating groups out-performed the global economy by 5.0 ppt (percentage points), according to the latest research from Informa Telecoms & Media. Based on data taken from the recently published World Telecoms Financial Benchmarks (WTFB) service, the largest operators, as measured by consolidated total revenues, increased revenues for the second quarter of 2011 by 6.8% year-on-year to reach US$327.6 billion*. 1 Dec 2011 07:04

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Africa is world's second most connected region by mobile subscriptions

LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at the end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016. 4 Nov 2011 08:28

Kaspersky Lab releases Global IT Security Risks Survey results

MOSCOW, RUSSIA / JOHANNESBURG, SA: 91% of companies globally have experienced an IT threat over the last 12 months according to Kaspersky Lab's Global IT Security Risks Survey. In fact, over the period, 61% of the attacks were due to malware infection, 48% of companies have noticed an increase in the number of cyber attacks and 30% of companies have lost critical business data. 27 Oct 2011 07:39

NZ set to reap millions from RWC final weekend

WELLINGTON, NEW ZEALAND: New Zealand stands to reap a US$62.8 million* windfall from the Rugby World Cup 2011 final weekend, according to MasterCard Research. 21 Oct 2011 11:48

Global advertising spend up 5.7% in Q2 2011

NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently. 20 Oct 2011 11:13

Bizcommunity

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45