On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding focused on two events happening in Cape Town next week from 17 February 2016...
3 days ago
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
I'm quite new to education, but completely immersed and have much to say. I thought I'd focus my crystal ball on a broad range of education industry issues, and wanted to avoid at all costs penning another "Have you heard about Khan Academy?" piece, (But now that that's done)...
How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.
It seems we are at a point where technology advances so quickly, it is almost unsettling. Of course, it is a matter of perception but, for what it is worth, my subjective experience over the past five years has been one where a disturbingly high number of 'impossibles' have suddenly become 'possible'.
In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
Here they are, Bizcommunity.com Marketing & Media Africa's 2012 lists of most popular articles and those that drew the most comment as well as our most read contributors.
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
iROKING, the online distributor of African music and movies, has announced that is has joined forces with mobile social network, Eskimi, to bring African artists directly to users' mobiles.
The annual Prince Claus Prize, named after the late husband of Dutch Queen Beatrix, is awarded to people who make a difference in terms of culture or development. One of the winners of the 2012 prize has been awarded to Kenyan photojournalist turned graffiti artist, Boniface Mwangi.
Maybe, just maybe, Google is getting it wrong in Africa. I recently attended a very good session on responsive design by Luisella Mazza, and although I think responsive design is awesome, it's not for Africa. She (and Google) recommended that anyone building for an African audience use responsive design to build their mobile sites.
20 digital journalism projects have earned US$1 million in funding and technical support as part of the African News Innovation Challenge (ANIC).
For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry.
The Village Market, a shopping and recreation complex in Nairobi, recently selected a Z-Card to target its loyalty shoppers and generate awareness around its Bonus Card reward programme.
During one of our brainstorming sessions we discussed the topic of clients who don't see the value of the work that is done by agencies. The debate centred for some time on whether or not clients could in fact do what we do. What was missed in the debate is what is missed in any selling situation. That is: If you cannot show the value, then the client is not going to buy it and there is no getting away from this fact. However there is much merit in debating this point.
The African Arts Institute (AFAI) will welcome 17 African experts on the cultural and creative industries in Cape Town, South Africa this week. The experts, representing 12 African countries, will attend a UNESCO training workshop facilitated by AFAI executive director and UNESCO appointed cultural expert Mike van Graan.
Megatron Federal, a division of Ellies Ltd, an African provider of turnkey infrastructure solutions, has announced its re-brand as of October 2012. With the recent expansion of the company, the new look has become a necessity in order to communicate effectively with key stake holders.
As an experienced freelance creative, you've most likely been around the block a few times. You've worked with a number of agencies and proved your worth in the creative industry. You have probably also worked with corporate companies, adding to your portfolio and increasing your experience. Logically speaking, your diversity and depth of experience should mean that you are remunerated commensurate with that level of skill and ability.
iROKING, the online digital music platform, has launched its mobile website (m.iroking.com) that allows users to download tracks on the go. In addition to the launch, the music company unveiled a redesign of its web platform.
This year saw the introduction of a new category at The Loerie Awards - for the Rest of Africa and the Middle East, sponsored by the Mail & Guardian. The category gave non-South African work a chance to shine and the audience saw two Gold Loeries awarded, as well as three Silver statues and seven Bronzes.
Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video).
SAN FRANCISCO, US: Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new generation iPhone 5 set for release today. [Video]
Phone maker Nokia has partnered with Kenyan photographers to launch the Nokia 808 PureView smart phone. The launch could be Nokia's strategy to enter the high-end mobile imaging market now that Android phones are threatening to push it out of the mobile market.