Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...
By Louise Marsland 31 Aug 2017
“They're extremely sour candies and the posters were extremely simple, beautiful shots, portraits of people with the candy in their mouths with their faces extremely puckered. It's beautiful craft.” That's how Steve Persico, GCD at Leo Burnett Toronto and One Show print and outdoor juror, introduced the entry that was a delight for him to watch.
5 Apr 2017
VANCOUVER, CANADA: As the population of the world increases so does our consumption of its resources. In the '80s the environmental message was all about CFCs and the green house effect. In the '90s it was the issues surrounding global warming and today, it is about the havoc wreaked by climate change. However, whatever the message, it is clear that we as the dominant animals on the planet, we have a responsibility to consider how we consume its energy resources.
13 Dec 2011
TORONTO, CANADA: Films have used billboards to advertise since the early days of cinema, and it's fair to say that little has changed in the century or so that film studios have used posters to entice the public to the box office. Until now...
27 Oct 2011
The Canadian Tourism Commission (CTC) wanted to inspire Americans to book a Canadian holiday so it decided to use live billboards to get Americans involved.
12 Jul 2010