A CMO Council survey in the US, Canada and UK reveals that 48% of consumers will punish brands they love for not using trusted media platforms...
13 Jun 2017
Figuring out the most commonly Googled phrases online then renaming the products you sell as responses to those SEO searches is a clever move. That's how Nellie Kim, partner, VP and creative director at LG2 Toronto and ADC digital juror, introduced the entry that was a delight for her to watch...
31 Mar 2017
New PwC survey dispels myths about women and work...
5 Mar 2015
OTTAWA, CANADA: Parents of a Canadian girl who killed herself after months of cyber-bullying following a rape were sickened on Wednesday, 18 September, that her image was used to advertise an online dating service.
20 Sep 2013
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
SAN FRANCISCO, US: Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new generation iPhone 5 set for release today. [Video]
21 Sep 2012
NEW YORK, US: The 55th New York Festivals International Television & Film Awards, announced this year's winning entries at the 2012 awards ceremony on Tuesday, 17 April at the annual NAB Show in Las Vegas. Geoffrey Mason, senior production specialist for ESPN, was awarded the NYF Television & Film Awards Lifetime Achievement Award.
19 Apr 2012
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
30 Mar 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
NEW YORK, US: New York Festivals International Advertising Awards has announced additional appointments to the 2012 Executive Jury. This panel of prominent worldwide chief creative officers will convene in New York from 28 April through to 1 May.
20 Jan 2012
VANCOUVER, CANADA: As the population of the world increases so does our consumption of its resources. In the '80s the environmental message was all about CFCs and the green house effect. In the '90s it was the issues surrounding global warming and today, it is about the havoc wreaked by climate change. However, whatever the message, it is clear that we as the dominant animals on the planet, we have a responsibility to consider how we consume its energy resources.
13 Dec 2011
TORONTO, CANADA: MediaCom has been named Agency of the Year 2011 by Strategy Magazine. The agency was given the honour in recognition of a year that has seen it add major advertisers such as Yum, Weight Watchers, Mobilicity and Mars/Wrigley to an already impressive roster of clients.
16 Nov 2011
NEW YORK, US: More than 25 of advertising's most influential and respected professionals - including Ross Chowles, of Jupiter Drawing Room, Cape Town - have been selected to judge the One Show, claimed to be the premier international awards competition.
14 Nov 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
TORONTO, CANADA: Films have used billboards to advertise since the early days of cinema, and it's fair to say that little has changed in the century or so that film studios have used posters to entice the public to the box office. Until now...
27 Oct 2011
NEW YORK, US: The 4A's has announced the shortlist for the Jay Chiat Awards for Strategic Excellence, claimed to be the first global advertising awards to recognise brilliant strategic thinking. Submissions in 10 categories were received from Australia, Brazil, Canada, India, Sweden, the United Kingdom, the United States and Vietnam.
16 Aug 2011
TORONTO, CANADA: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials in Canada, comScore's campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns.
12 Aug 2011
NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
12 Aug 2011
TORONTO, CANADA: Ann Nurock, who has been with Grey for 20 years and has served as president and CEO of Grey Canada since 2008, has decided to leave the agency and consider other ventures outside of advertising in Canada. Her position will be filled by Stephanie Nerlich on 2 May 2001.
31 Mar 2011
TORONTO, CANADA: comScore, Inc. has released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada.
31 Jan 2011
SAN FRANCISCO, US: The Bees Awards, claimed to be the first international social media marketing awards for communication professionals, has announced today, Monday, 24 January 2011, its 2011 jury panel members, which include Rob Hill, group head of strategy, Ogilvy Cape Town. The event will once again award winners in more than 23 specialised categories, including eight new categories in the fast-paced social media marketing world.
24 Jan 2011
PARIS, FRANCE: RECMA, the research company evaluating media agencies in 50 countries, has just released its new Digital Agency Rankings report - edition 2010. The report finds that the leader is WPP with 32% of the total digital resources.
8 Nov 2010
TORONTO, CANADA: comScore and PMB have released their fused database in Canada, combining print readership, internet behaviour and product usage data. The aim is to supply new data that will provide multi-dimensional insights on Canadian print and online audiences, bringing additional value to publishers, agencies and advertisers.
22 Sep 2010
The Canadian Tourism Commission (CTC) wanted to inspire Americans to book a Canadian holiday so it decided to use live billboards to get Americans involved.
12 Jul 2010
SINGAPORE: BuzzCity, the global mobile media company, on 6 July 2010 released the results of its Global Mobile Advertising Index for Q2 2010, with South Africa in fourth place, sporting an impressive 65% increase in ad banners served, while Kenya reported a massive 243% increase for the period. The Kenya growth, while impressive was the third largest growth percentage after Vietnam, which reported a 273% increase. Meanwhile Ghana showed a massive 654% growth rate, although it was off a low base.
7 Jul 2010
RESTON, US: Flash and rich media ads represent 40% of US online display ad impressions with JPEG still leading as the top ad format at 42%; comScore introduces Creative Summary report for Ad Metrix Service.
5 Jul 2010