LONDON, UK: Fernanda Romano the latest luminary to step into the D&AD hot seat. (Video)
28 Jan 2014 08:08
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012 08:23
BRASILIA, BRAZIL: While the appeal of standard beer for consumers in Brazil is far from flat - with local beer brands now accounting for 19 out of every 20 beers sold in Brazil - new research from Mintel reveals that the premium end of the market may be instigating a change in taste for Brazilian consumers. Indeed, while volumes of standard beer decreased by 2% year on year to 2011, volumes of strong and premium beer grew an impressive 18%.
3 Dec 2012 08:03
RIO DE JANEIRO, BRAZIL: With sales of exclusive products, online games and contests about who has the greatest number of fans on social networks, Brazilian soccer clubs are battling it out on the Web to reap the bonanza of online marketing.
26 Sep 2012 08:28
PARIS, FRANCE / DARMSTADT, GERMANY /KIEV, UKRAINE: Seattle Times executive editor David Boardman has joined the programme of the World Editors Forum, to be held in Kiev, Ukraine, from 2 to 5 September next, to discuss the paper's radically restructured news operation in a much anticipated session dedicated to innovations in newsroom organisation.
26 Jul 2012 07:57
SÃO PAULO, BRAZIL: comScore, Inc, a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil's Internet population during the first quarter of 2012.
21 May 2012 08:28
BRASILIA, BRAZIL: Even in media, sometimes an old idea is worth revisiting. Budweiser's latest campaign in Brazil is actually a collection of old ideas. Securing a high-profile musician to front a campaign has been a standard advertising tool for many years, but when the combination fits, it works perfectly.
17 May 2012 13:21
BRASILIA, BRAZIL: Ad Dynamo announced its entry into Brazil yesterday. "Brazil represents an enormous growth market in both online and mobile advertising, and we're very pleased to be launching here with a relevant and established player such as Realmedia," says Sean Riley, CEO of Ad Dynamo.
26 Apr 2012 10:17
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
30 Mar 2012 07:54
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14
LONDON, UK: Creatives and agencies hopeful of winning a Yellow or Black Pencil this year are being reminded that they only have two weeks left to enter the annual D&AD Awards. Entries close on 1 February 2012.
20 Jan 2012 08:04
LISBON, PORTUGAL / LONDON, UK: The Eurobest Advertising Festival, taking place from 28-30 November, has announced the last of its eight juries; Craft and Integrated. The jury members will come together in Lisbon to judge the best of European creativity and award the sought after Eurobest trophies.
15 Nov 2011 07:27
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
BRASILIA, BRAZIL: Football is a heavily regulated area when it comes to advertising. Big ticket sponsorship deals mean that advertising opportunities are fiercely protected so as not to damage a brand's investment.
25 Oct 2011 11:18
NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently.
20 Oct 2011 11:13
BRASILIA, BRAZIL: Brazilian clothing store side-steps local outdoor media laws.
22 Aug 2011 11:45
NEW YORK, US: The 4A's has announced the shortlist for the Jay Chiat Awards for Strategic Excellence, claimed to be the first global advertising awards to recognise brilliant strategic thinking. Submissions in 10 categories were received from Australia, Brazil, Canada, India, Sweden, the United Kingdom, the United States and Vietnam.
16 Aug 2011 12:16
NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
12 Aug 2011 10:41
BRASILIA, BRAZIL / GALICIA, SPAIN: Before bowing to consumer pressure to bring back a discontinued product, a brand needs to make sure that there is a genuine demand for the product's return - and not just an example of social hysteria.
28 Jul 2011 10:52
NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The MMA (Marketing Association) has re-launched its local council in Italy, and the appointment of one of the new interim co-chairs, senior manager at Telecom Italia, Mariella Pacitto. The re-launch is in response to the growing recognition of the importance of mobile within the marketing mix, and the need for industry support and guidance to create success.
20 Jul 2011 13:25
CAIRO, EGYPT / NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The Mobile Marketing Association (MMA) recently announced the launch of the Egypt and Middle East Local Council and the appointment of new co-chair, CEO & co-founder at Digital Republic, Karim Khalifa. The launch of MMA Egypt and Middle East is in response to the increased interest and investment in mobile marketing, and the need for industry support and guidance within the region.
20 Jul 2011 12:20
NEW YORK, US / SINGAPORE / LONDON, UK / SÃO PAULO, BRAZIL: The Mobile Marketing Association (MMA) has announced that (Mojiva Inc), parent company to Mojiva, the leading mobile ad network, and Mocean Mobile, the mobile ad serving standard, has joined the MMA as a Global Premium Member.
20 Jul 2011 12:11
NEW YORK, US / LONDON, UK / SINGAPORE / SÃO PAULO, BRAZIL: The MMA (Mobile Marketing Association) (www.mmaglobal.com) has published Getting Started - A Brand Marketer's Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition.
30 Jun 2011 11:07
NEW YORK, US / LONDON, UK / SINGAPORE / SÃO PAULO, BRAZIL: The MMA (Mobile Marketing Association) (www.mmaglobal.com) has released for public consumption the Winter 2010 issue (Vol. 5. No. 2) of the award-winning International Journal of Mobile Marketing (IJMM).
6 May 2011 08:14
BRASILIA, BRAZIL: Campari is an alcoholic aperitif flavoured with herbs and fruit. It has an unusually bitter taste, and is an ingredient in a number of classic cocktails. Campari branding has changed very little over its lifetime, and the brand needed to reassert its place among modern spirit brands.
21 Apr 2011 07:52
LONDON, UK/SAO PAULO, BRAZIL: Red Bull and street art go back a long way. Back in 2006 the energy drink was involved in street art projects in Germany and Amsterdam, and the "Art of Can" series of exhibitions in which artists used Red Bull cans to create sculptures and art installations has become well established in the US.
2 Mar 2011 08:36
BRASILIA, BRAZIL: Fragrance marketing is as much about image as it is about the actual scent itself, arguable even more so. When Axe wanted to launch a new fragrance, named Music Star, the image of the scent was all important.
23 Nov 2010 09:14