Will technology kill us or make us stronger?

NEW YORK, US / JOHANNESBURG, SA: McCann "Truth about Wellness" global research study reveals multiple contradictions & cultural upsets around the world. More than half of respondents (54%) think that technology is making us healthier while 46% think it is making us sicker; globally 94% of consumers agree brands have a role in supporting their wellness needs. 16 Jan 2013 08:49

Environmentally friendly purchases heat up in emerging markets

NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption. 21 Aug 2012 11:16

IMD announces its 2012 World Competitiveness Rankings

LAUSANNE, SWITZERLAND: IMD, a top-ranked global business school based in Switzerland, has announced the findings of its annual World Competitiveness Yearbook (WCY). The WCY rankings measure how well countries manage their economic and human resources to increase their prosperity. 1 Jun 2012 10:44

Brand advertisers go digital in Brazil

SÃO PAULO, BRAZIL: comScore, Inc, a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil's Internet population during the first quarter of 2012. 21 May 2012 08:28

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14

comScore launches Ad Metrix service in Brazil

SÃO PAULO, BRAZIL: comScore, Inc has announced the launch of comScore Ad Metrix in Brazil. 8 Feb 2012 12:05

Kaspersky Lab issues spam report for December 2011

MOSCOW, RUSSIA / JOHANNESBURG, SOUTH AFRICA: Kaspersky Lab has announced the publication of its spam report for December 2011. The last month of the year was predictably quiet - compared to November the share of spam in email traffic fell 4.4% and averaged 76.2% for the month. 27 Jan 2012 08:04

Facebook blasts into top position in Brazilian social networking market

SÃO PAULO, BRAZIL: comScore, Inc, a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors - representing an increase of 192% in the past 12 months - to surpass Orkut as the leading social networking destination in the market. 19 Jan 2012 11:16

Brazil, Colombia: Nearly 40% of non-computer web traffic on tablets

BRASILIA, BRAZIL / BOGOTA, COLOMBIA: comScore, Inc recently released its latest report on connected device usage in Latin America from comScore Device Essentials. 10 Jan 2012 07:47

Loyalty to smartphone brand increases with greater use of digital content

LONDON, UK: Nearly one in five consumers, who own both an iPad and an iPhone, say switching smartphone is more difficult than changing bank accounts. A simple, integrated user experience is driving consumers' brand loyalty to their smartphone and they are less likely to switch brands the more applications and services they use on the device, new research from GfK finds. 30 Nov 2011 12:08

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Global advertising spend up 5.7% in Q2 2011

NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently. 20 Oct 2011 11:13

South American IT market displays promising growth

SAO PAULO, BRAZIL: The role of South America in the worldwide consumer durables market is growing. In 2009, the continent was responsible for 9% of all expenditures for Consumer Electronics, ranging from traditional Consumer Electronics, to Telecommunication and IT products. In 2010, this share grew to 10% and the expectation is that by the end of 2011, it will be 12%. 16 Sep 2011 07:42

Mood of the World report shows most of world focuses on inflation

NUREMBURG, GERMANY: British consumers are facing the double whammy of still feeling the effects of recession even as rising costs fuel inflationary worries. They are not alone in the world, though, according to GfK Roper Consulting's 2011 Mood of the World Report, which is based on a global survey of more than 32 000 consumers ages 15 and older in 25 countries. 25 Aug 2011 11:21