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(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

2 days ago

Barclays Accelerator.
Why African banks must work with fintech startups

The need for African banks to innovate at a quicker pace and access new customer segments is behind the increasing number of financial institutions partnering with or investing in fintech startups...

By Tom Jackson 13 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.
Political risk impacts on dealmaking in Africa

The political uncertainty and weak macroeconomic situation that accounted for fewer deals in Africa's largest markets in 2017, look set to ease over the coming year...

10 Apr 2018

Call for leaders to participate in African survey of ethics and reputation
Call for leaders to participate in African survey of ethics and reputation

All CEOs, managing directors, managers as well as public relations (PR) managers and officers working in Africa are invited to participate in the online survey which will yield results regarding how ethics and reputation impact decision making and behaviour...

6 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m
Asia's pay-TV subs with 4K STB reach 53.6m

Latest research from Dataxis showed that the number of pay-TV subscribers in Asia owning a 4K set-top box reached 53.6 million at the end of 2017...

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.
New scientific publication boosts African research

An open access multi-disciplinary journal to boost the global reach of research from Africa has been launched by the next Einstein Forum...

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

Kenyan retailers need a 'future-focus' to counter declining consumer confidence
Kenyan retailers need a 'future-focus' to counter declining consumer confidence

Reality bites when it comes to Kenya's latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94...

Issued by Nielsen 15 Mar 2018

Consumer confidence in Africa reaches an all-time high in February
Consumer confidence in Africa reaches an all-time high in February

Africa's first monthly consumer confidence index (KIC Score) rose 1% in February to +13, its highest level since the inception of the measure in June 2016...

13 Mar 2018

African Development Bank and its East and North African Governors.
Africa's growing youth population is a global 'growth engine'

The African Development Bank and its East and North African Governors have stressed the need for urgent measures to match the continent's growing population and youth unemployment...

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit
Youth, economy on Africa agenda at Commonwealth Africa Summit

Climate change, youth political participation, the economy and security, top the agenda at the Commonwealth Africa Summit 2018 in London this week...

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.
Marketing is key in medicines distribution in Africa

The media is a key platform for dissemination of information around medications on the continent in Africa, where virtual spaza shops for drugs proliferate...

By Nomfundo Dlamini 8 Mar 2018

Dustin Homer is director of client solutions, Fraym.
Africa Rising: How Geospatial data analytics is transforming governance on the continent

In Africa, the potential of data to improve governance is just beginning to make itself felt...

By Dustin Homer 6 Mar 2018

Africa's growth story celebrated
Africa's growth story celebrated

The 5th Annual Commonwealth Africa Summit in London, in March, will take place under the theme 'Common Good'...

5 Mar 2018

Investing in media measurement in Africa
Investing in media measurement in Africa

Media Measure, an African media compliance and marketing insights business operating in nine African countries, has received investment...

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 20 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development
Africa's consumer goods and retail sectors driven by expanding middle class, tech development

In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion...

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education
Next Einstein Forum survey to measure gender gap in African STEM education

The Next Einstein Forum has launched a survey that hopes to measure the existing gender gap in science, technology, engineering, mathematics (STEM) education and research in Africa...

26 Jan 2018

Image credit: bruce mars via
Top ten global consumer trends

The market research company, Euromonitor International revealed the top 10 global consumer trends for 2018...

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable
Less than 30% of Africa's e-commerce startups profitable

Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties...

By Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.
APA results: Kenya's thriving advertising industry

The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally...

4 Dec 2017

Brands: Meet the #UntaggableForce
Brands: Meet the #UntaggableForce

An ability to embrace the #UntaggableForce will be key for brands determined to flourish in the adapt-to-survive reality characterising global and local consumer markets today.

By Megan Bowman 30 Nov 2017

Africa's rebound demands bolder strategies than ever before
Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

Three key trends for African economic growth in 2018
Three key trends for African economic growth in 2018

Ecobank Group Research reveals three key emerging trends for Africa which it believes are strong evidence that Africa is on track for improved growth in 2018...

16 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

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