A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
CNBC Africa is expected to open its ninth African bureau in Rwanda as it continues to widen its African reporting footprint. The bureau in partnership with Rwanda TV and the Rwanda Development Board, will be based in the Rwandan capital, Kigali and opens for business in September 2012.
4 Sep 2012 13:07
The award-winning gangster thriller feature film "Viva Riva!", directed by Congolese Djo Tunda wa Munga, is set to open in South Africa, Botswana, Lesotho and Swaziland on 7 October 2011.
14 Sep 2011 12:20
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19
The 14th Time of the Writer international writers festival will be held from 14-19 March 2011, hosting 21 prominent writers from a dozen different countries in Durban, South Africa for a week of literary dialogue and exchange of ideas.
28 Feb 2011 08:15
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
22 Nov 2007 14:43
Philip Morris International Inc. and British American Tobacco South Africa has terminated their Chesterfield licence agreement.
12 Oct 2007 06:21
Zimbabwe's freight industry is operating at under 30% of its capacity - an unsustainable rate that could see the industry collapse. Observers say the main reason is for the low operational level is the currently crippling rate of exchange for the local currency.
16 Aug 2007 11:12
The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.
7 Dec 2005 12:09