There's plenty of money in Nigeria, but will it be enough to woo back brands, asks a creative director in Lagos...?
In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...
Jessica Tennant 2 Feb 2018
The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...
Megan Bowman 19 Jan 2018
The world's best product packaging was displayed at the Pentawards 2017 in Barcelona this past week...
27 Sep 2017
The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.
Izzy Pugh 29 Mar 2017
LONDON - Famous French brand Taittinger on Wednesday announced plans to become the first Champagne house to produce premium English sparkling wine with the purchase of farmland in Kent...
10 Dec 2015
LONDON, UK: Entries for the 53rd D&AD Professional Awards have opened with a number of new sub-category additions in response to the evolving creative landscape.
18 Jul 2014
LONDON, UK: Here comes the 2013 edition of the much sought-after annual from D&AD featuring the year's best creative work.
3 Dec 2013
LONDON, UK: D&AD has released a Black Pencil Judging Film from the 2013 Awards, showing behind-the-scenes footage of the rigorous judging process employed by the awards. (Video)
7 Nov 2013
LONDON, UK: The London International Awards are closing soon - you have just five days left to enter!
11 Jul 2013
LONDON, UK: Brand loyalty towards food and drink in the UK grocery market is declining at a sharp rate, research conducted by Canadean in February 2013 reveals.
6 Mar 2013
The staggering pace of consumer-facing innovation means that everyone is now at times, if not constantly, a virgin consumer: one who is unfamiliar with many of the products, services and experiences they experience. However, far from being coy, virgin consumers will try out, experiment with and lust after these new brands, products, services and experiences more than ever before: as long as they are effortlessly simple, intuitive, and, of course, enjoyable.
David Mattin* 4 Feb 2013
LONDON, UK: Taschen and D&AD are launching a new book that gives a special insight into the last 50 years of design and advertising, and offers a rich visual history of the society the creative industry helped to shape.
14 Jan 2013
LONDON, UK: The introduction of analytics to Google+ pages and communities will be key in ensuring that brands continue to invest time and resource into the social network, according to integrated PR, search and social media agency Punch Communications.
28 Dec 2012
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
LISBON, PORTUGAL / LONDON, UK: Eurobest, Europe's leading annual awards and Festival for creative communications, has announced an exceptional line-up of 94 industry professionals who will come together in Lisbon to judge the 25th awards.
7 Nov 2012
SAN FRANCISCO, US: Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new generation iPhone 5 set for release today. [Video]
21 Sep 2012
LONDON, UK: Last night, 18 September 2012, D&AD staged a huge party and awards ceremony to celebrate its 50th birthday. At the event, the top ranked agencies, studios and people of the last 50 years of D&AD were recognised with a one-off Award. The 2012 Black Pencil and President's Awards were also announced. The event is a celebration of the most influential names of the last 50 years of commercial creativity.
19 Sep 2012
LONDON, US: Eurobest, reputed to be the leading event and largest gathering of Europe's creative advertising and communications industry, is now open for entries. Taking place in Lisbon from 28-30 November, entries will be judged by top industry professionals including an unbeatable line-up of jury presidents from across Eurobest's 25-year history. The winners will be announced at the awards ceremony, the culmination of the 2012 European festival of creativity.
24 Aug 2012
LONDON, UK: Interbrand, one of the world's leading brand consultancies and author of the annual Best Global Brands Report, has released its 2012 Best Global Green Brands Report. Toyota (#1), Johnson & Johnson (#2), and Honda (#3) top the ranking with Danone (#9), Ford (#15), Starbucks (#36) and UPS (#43) representing this year's top risers.
2 Jul 2012
LONDON, UK: The London International Awards 2012 deadline for entries has been extended to 29 June 2012.
14 Jun 2012
With the economic climate remaining fraught and an ever expanding range of high quality own label ranges offered at food retailers, the influence of private label products has never been stronger. In addition, latest research from Mintel reveals that for the first time, in 2011, the proportion of own label New Product Development (NPD) overtook branded in the UK.
28 May 2012
LONDON, UK: In the past week Sony announced that it was likely to post record losses of US$6.4bn. Later, new CEO Kazuo Hirai announced the latest strategy to try and turn the company around. Much of the talk focused on the idea of 'One Sony' but many have tried and failed to make Sony at least as valuable as the sum of its parts.
Andrew Ladbrook 13 Apr 2012
LONDON, US / PARIS, FRANCE: Havas Media, one of the world's leading media groups, has announced a further expansion of its Havas Sports & Entertainment operations with the acquisition of ignition, an award winning, independent experiential marketing agency with offices in the USA, London and Moscow.
13 Apr 2012
LONDON, UK: Brands take note. Pinterest is showing all the right signs of becoming a mainstream player on the social media front. "Pinterest - Best Practice Guide", by leading independent digital marketing agency, Greenlight, spells out why this matters.
22 Feb 2012
UNITED ARAB EMIRATES
ABU DHABI, UAE / JOHANNESBURG, SA: CNN International is launching a pan-EMEA advertising campaign designed to underline its claim to be the world's leading international news channel. The campaign seeks to build the profiles of its individual anchors, cementing their relationships with existing viewers and growing the channel's core audience.
30 Nov 2011
LONDON, UK: C Squared, the UK-based publishing and events company for the global marketing and advertising industry and founders of the Festival of Media, has announced that Ivor Falvey (currently director of Commercial Strategy at Haymarket Media) is to join the company.
21 Nov 2011
LONDON, UK: Business in the global branded luxury goods market is booming with year-on-year retail expenditure for 2011 forecast to expand by 17.3%, according to a new report, Global Luxury Retailing, from Verdict Research, .
Published by Verdict 17 Nov 2011
LONDON, UK: Neville Brody has created a new /50 logo for D&AD as the organisation celebrates five decades of recognising and supporting UK and international creative talent.
11 Nov 2011