Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

Kagiso Media reveals African growth ambitions

[Artwell Dlamini] Kagiso Media, whose operations are largely based in SA, said on Tuesday (22 February 2011) that it was looking for growth opportunities in Africa. 23 Feb 2011 06:56

AdReview... SA, SADC media facts 2010

In partnership with OMD, Tony Koenderman's AdReview is designed to provide expert and accurate media information covering South Africa and the SADC. The review covers Angola, Botswana, DRC, Lesotho, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe. 19 Jul 2010 06:57

Right Stuff

The Absa National Boat Show

This spectacular event was held at the Coca-Cola Dome in Johannesburg from 17 - 19 August 2007. The annual event is a platform to showcase powerboats, yachts, outdoor adventure and watersports. The show has grown steadily in its five years of existence, with both exhibitor and visitor numbers increasing dramatically. 24 Aug 2007 15:08

Right Stuff

Innovation is the key

Recently Right Stuff developed the popular Pop Right Open range further to include the all-new Vertical Pop Right Open, which comes in two sizes. The new option offers greater variety for branding optimisation. 23 Jul 2007 14:32

Right Stuff

Right Stuff at Markex

Right Stuff had the pleasure of participating in the annual Markex trade show held recently at the Sandton Convention Centre. As usual, the show was a great success and filled to the brim with exhibitors from all over the country, their stands as impressive as ever, making a visit to the show very much worth the while. 18 Jun 2007 11:50

Right Stuff

Right Stuff at the Durban Beach Festival

Right Stuff was recently awarded the 2007 Durban Beach Festival branding and activation contract. The brief is to brand the area, to bring the event into focus to make it more streamlined and eye-catching, ensuring that it is less intrusive than in previous years and giving prominence to the Beach Festival throughout the entire event area. 1 Jun 2007 16:40

Right Stuff

The Quick Kiosk is right every time

When it comes to outdoor event and point-of-sale branding, the Quick Kiosk provides a combined branding and sales platform using the classic recognisable Teardrop shape while also providing shade. 9 May 2007 17:15

Coke side of life in Tanzania

Through “The Coke Side of Life” creative strategy, the company is using its global resources to drive a multi-media, multi-cultural platform in markets across the world. The fully integrated campaign consists of television, outdoor advertising, print executions, viral marketing, and public relations. 7 May 2007 16:53

Clear Channel partners with Zanzibar International Film Festival

For the second year running, Clear Channel Outdoor have sponsored all outdoor advertising relating to the Zanzibar International Film Festival (ZIFF) in Tanzania, an initiative for the sustained preservation and development of the region's rich cultural heritage and the work of contemporary artists. 11 Jul 2006 12:05

Alliance Media purchases Monier Outdoor

Alliance Media, a multinational outdoor advertising company, has announced the acquisition of Israeli group Monier Outdoor Advertising, East Africa. Monier have become the leading outdoor advertising company in the East African region over the past decade, having established dominance in Uganda, Tanzania and Ethiopia. 2 Feb 2005 13:19