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Biz Takeout's

Episode 151: Twitter advertising and Jupiter Drawing Room Cape Town

Date: 1 Oct 2015
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©nobilior via 123RF
On special... yeah right!

When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase...

By Rolf Akermann 6 Oct 2015 09:01

© Scott Griessel –
Big data: Man vs the machine

Principa CEO, Jaco Rossouw, explains how they've developed algorithms and models that have been highly accurate in predicting the results of the #RWC2015 rugby matches so far...

By Leigh Andrews 6 Oct 2015 12:00

Potential bully Peeple gets a no-star rating
Potential bully Peeple gets a no-star rating

A people-rating app "that could cost lives" appears to have crashed and burned before its release...

6 Oct 2015 15:18

Internet giants race to faster mobile news apps
Internet giants race to faster mobile news apps

NEW YORK: US tech giants are turning to the news in their competition for mobile users, developing new, faster ways to deliver content...

6 Oct 2015 14:33

Image via Pixabay
Barclays Africa launches third accelerator programme

Barclays Africa has launched Rise, a global start-up community pioneering financial services and unlocking Africa's potential. It allows Africa's innovators and start-ups the ability to scale their ideas in new markets following the launch...

6 Oct 2015 14:14

Simple solutions for growth: Rules for winning marketing in Africa
Simple solutions for growth: Rules for winning marketing in Africa

With a population of 1,1 billion people, 65% under the age of 35, growing economies and increasing middle class spending power, Africa is every marketer's dream...

By Marilyn Dutlow Munga 6 Oct 2015 12:00

© Tracy Fox –
[Orchids & Onions] The 'Poster Vigilante' will leave this billboard alone

I have a handy weapon, which I call "The Equaliser", which has enabled me to become a poster vigilante...

By Brendan Seery 6 Oct 2015 12:00

Image via 123
Facebook, Eutelsat in African Internet satellite hook-up

European satellite operator Eutelsat Communications and social media giant Facebook said Monday they are working jointly to deliver satellite broadband Internet to connectivity-hungry sub-Saharan Africa...

6 Oct 2015 09:40

Twitter says co-founder Jack Dorsey to stay CEO
Twitter says co-founder Jack Dorsey to stay CEO

NEW YORK, USA: Twitter said on Monday that co-founder Jack Dorsey, interim chief executive since July 1, will become CEO of the online messaging service and remain head of payments firm Square...

6 Oct 2015 09:36

Image via Pixabay
Apple tops the 2015 Interbrand Best Global Brands report

The 16th annual Best Global Brands report has been released by Interbrand. The report identifies the 100 most valuable brands around the world...

6 Oct 2015 08:35

African Cristal 2015 prizelists are out!
African Cristal 2015 prizelists are out!

Congratulations to everyone who took home a 2015 African Cristal Award...

5 Oct 2015 15:37

Image via Pixabay
Media urged to participate in SADC Media Awards

Communications Minister Faith Muthambi has called on media houses to encourage their reporters to participate in the annual Southern African Development Community (SADC) Media Awards...

5 Oct 2015 13:40

©prykhodov via 123RF
How to optimise Twitter for SEO

A few years back, the question was whether to go for search marketing or social media marketing. People did not understand how social data could be used for SEO purposes...

By Charles Mburugu 5 Oct 2015 13:02

© Kurhan –
Two things they forgot to tell you about your media plan

If you were to ask most junior media planners what "MPX" and "APX" are, they'd either look blank or suggest "radio stations perhaps?" These terms are solid, basic, research protocols...

By Chris Brewer 5 Oct 2015 12:00

Township at sunset © Peter Wollinga –
The township talk: getting to know your consumers

With its founder going so far as to state the LSM isn't being used correctly, how do you get to know your consumers based in the townships? By holding daily, meaningful conversations with them, says Brands Laduma CEO Peter du Toit...

By Leigh Andrews 5 Oct 2015 12:00

Verashni Pillay
EXCLUSIVE: Verashni Pillay new M&G Editor-in-Chief

The Mail & Guardian has appointed seasoned journalist, editor and digital strategist Verashni Pillay as its new Editor-in-Chief...

By Louise Marsland 5 Oct 2015 10:00

Nzimande slams quality of journalism
Nzimande slams quality of journalism

South African Communist Party (SACP) general secretary Blade Nzimande tore into the media on Friday, describing its content as "horrifying"...

By Jeanette Chabalala 5 Oct 2015 09:06

©Uliya Stankevych via 123RF
South Africa needs more creative B2B writers

When I meet people for the first time and they ask what I do for a living, "I'm a copywriter" usually gets a great reception...

By Taryn Netterville 5 Oct 2015 09:01

Image via Pixabay
FPB to host first African Media Content Classification and Online Child Protection Conference

The Film and Publications Board (FPB) is to host conference on cyber safety, child protection and classification from 11-14 October 2015 at the Misty Hills Country Hotel and Conference Centre in Johannesburg...

5 Oct 2015 08:22

Daniel Munslow talking at IPRA
The evolution of business communication

The traditional role of public relations continues to evolve in a dynamic and constantly changing landscape. Today, PR is a key function of an organisation's reputation management strategy...

By Daniel Munslow 2 Oct 2015 14:00

©kasto via 123RF
Your speech - brilliant or boring

We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word 'speech'...

By Marion Scher 2 Oct 2015 13:11

Screenshots from the Gloria/Glorious and Tony/Antonio Tropika ads
'Smooothing' into the new Tropika tagline

"When I eat a pie I'm Gloria, when I eat a pie with Tropika I'm Glorioussss!" You either love it or hate it - whatever the case, the new Tropika ads are certainly being noticed...

By Leigh Andrews 2 Oct 2015 12:00

[TrendTalk] The Pope, The Donald and memes
[TrendTalk] The Pope, The Donald and memes

In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas...

By Louise Marsland 2 Oct 2015 11:11

© Scott Griessel via 123RF
How to save your business from difficult customers

No business has the right to brazenly and publicly offend customers just because of their religion, nationality, or skin colour. There are always consequences to your business with this extreme behaviour...

By Aki Kalliatakis 2 Oct 2015 10:50

©Ivan Opacak via 123RF
Traditional brand building in the modern times

Growing up in the 80s, both in the rural and later in the township environment, Unilever used to treat us to free bioskop sessions at local shops where we watched the brilliant washing performances of Omo or Surf washing powder...

By Musa Msane 2 Oct 2015 10:19

South African journalists shortlisted in global awards
South African journalists shortlisted in global awards

Investigative journalists risk their own safety when exposing corruption and crime. The Global Investigative Journalism Network honours those fearless reporters with the Global Shining Light Award. A South African team has been shortlisted for the award this year...

2 Oct 2015 09:34

Twitter co-founder Dorsey to stay chief: report
Twitter co-founder Dorsey to stay chief: report

SAN FRANCISCO, USA: Twitter co-founder Jack Dorsey is expected to stay on as the company's chief, bringing an end to the company's plodding search for a top executive, according to a report on Wednesday...

2 Oct 2015 09:02

CNN to run Africa Now throughout October
CNN to run Africa Now throughout October

October 2015 sees the 20th CNN MultiChoice African Journalist Awards taking place in Nairobi, Kenya. As part of CNN International's commitment to the African continent, it will run a series of special features and programmes about Africa throughout the month...

2 Oct 2015 08:54

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