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Biz Takeout's

Episode 141: IMC speakers Mel Attree and Enzo Scarcella, plus we chat to Ben Wagner from Native.

Date: 27 Jul 2015
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Still offline: US non-Internet users stuck at 15 pct

Washington, USA - Some 15 percent of American adults are not using the internet -- a figure which has not changed over the past two years, researchers said on Tuesday.

29 Jul 2015 08:57

Eurobest opens for registration, launches Creative Basecamp
Eurobest opens for registration, launches Creative Basecamp

Eurobest, the Festival of European Creativity, which this year moves to Antwerp, has opened for delegate registrations...

29 Jul 2015 08:35



[CEM Africa Summit] Social customer engagement as a social business enabler
[CEM Africa Summit] Social customer engagement as a social business enabler

If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

By Leigh Andrews 29 Jul 2015 06:00

[Content Marketing] Getting the definition right
[Content Marketing] Getting the definition right

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content.

By Louise Marsland 29 Jul 2015 05:28

Bartering as a way to increase your business
Bartering as a way to increase your business

Smart business managers always think about bartering and it is a shame to notice that many still do not understand why this is something that has to be considered...

By Boris Dzhingarov 28 Jul 2015 14:01

Learn how to positively influence your digital brand reputation
Learn how to positively influence your digital brand reputation

The digital universe is expanding and evolving. To keep up, attend a special webinar next week to find out how to take advantage of the 'Attention Economy'...

By Dries Badenhorst 28 Jul 2015 14:00

[Orchids & Onions] Made in SA Chev ad drives point home
[Orchids & Onions] Made in SA Chev ad drives point home

Hooray! A car ad for real people, real, South Africans... and entirely produced in this country. Well done to Chevrolet...

By Brendan Seery 28 Jul 2015 14:00

Getting a feel for the luxury market in Africa
Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

2015 AMASA ALP candidates selected
2015 AMASA ALP candidates selected

The five candidates for the Advertising Media Association of South Africa (AMASA) Learnership Programme (ALP) have been selected. This year, the ALP bursaries were offered to current employees or interns at any of AMASA's membership agencies or media owners...

28 Jul 2015 12:00

New 702, Cape Talk daytime presenters
New 702, Cape Talk daytime presenters

Effective 1 August 2015, Azania Mosaka will take over the early afternoon slot from 1pm to 3pm Monday to Friday on 702...

28 Jul 2015 12:00

Facebook's Internet.org free basic services are bringing African people online
Facebook's Internet.org free basic services are bringing African people online

Facebook celebrated the one-year anniversary of the introduction of the Internet.org app by hosting a Developer Day at iHub in Nairobi, Kenya on 27 July 2015 and introducing new services...

28 Jul 2015 11:18

Inaugural Times Higher Education Africa Universities Summit at UJ this week
Inaugural Times Higher Education Africa Universities Summit at UJ this week

The inaugural Times Higher Education Africa Universities Summit will take place at the University of Johannesburg (UJ) on 30-31 July 2015...

28 Jul 2015 11:00

Pollination process at HoneyKome continues
Pollination process at HoneyKome continues

HoneyKome has racked up a wide range of expertise in the digisphere...

28 Jul 2015 10:01

Top South African brands on Facebook, rated by Interaction Engagement Score
Top South African brands on Facebook, rated by Interaction Engagement Score

Social media specialist agency, HaveYouHeard has analysed 200 brands' performance on Facebook, and compared that to a similar study the agency conducted at the end of 2014...

28 Jul 2015 10:00

Cape Town restaurant shows the world how to deal with racist online reviews
Cape Town restaurant shows the world how to deal with racist online reviews

Online reviews can be a tricky business, especially in the restaurant trade. Things can get very messy, very quickly...

By Stuart Thomas 28 Jul 2015 08:00

[Content Marketing] Is content marketing replacing traditional news media?
[Content Marketing] Is content marketing replacing traditional news media?

The pressure that traditional news media finds itself under is clear from the amount of publications, both newspapers and magazines, that are closing down on an almost monthly basis...

By Riaan Wolmarans 28 Jul 2015 06:37

[CEM Africa Summit] Employee satisfaction = customer satisfaction
[CEM Africa Summit] Employee satisfaction = customer satisfaction

The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

By Leigh Andrews 28 Jul 2015 06:00

The competitive offensive
The competitive offensive

There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

By Chris Brewer 27 Jul 2015 14:00

SPARK Media to sell print, digital for Caxton
SPARK Media to sell print, digital for Caxton

Caxton has launched its new media sales house that covers print and digital platforms - SPARK Media. The subsidiary has fused NAB, the local newspaper's national advertising sales company, and Habari Media, specialists in digital sales...

27 Jul 2015 14:00

Programmatic buying comes to South Africa
Programmatic buying comes to South Africa

When technology and advertising converge, the result is programmatic buying...

27 Jul 2015 14:00

Dialling into South African advertising with +27
Dialling into South African advertising with +27

Referring to cities by their dialing codes is clever, turning Joburg into '011', Cape Town into '021' and Durban into '031'. +27 Advertising takes this concept a step further...

By Leigh Andrews 27 Jul 2015 14:00

[Biz Takeouts Podcast] 141: IMC speakers Mel Attree and Enzo Scarcella; Ben Wagner from Native
[Biz Takeouts Podcast] 141: IMC speakers Mel Attree and Enzo Scarcella; Ben Wagner from Native

On Thursday, 23 July's episode of BizTakeouts, The Marketing & Media radio show, host Warren Harding (@bizWazza) interviewed Ben Wagner (@BenWagner), Enzo Scarcella (@EnzoScarc) and Mel Attree (@melattree)...

27 Jul 2015 10:29

The Loeries Ubuntu judges announced
The Loeries Ubuntu judges announced

A panel of ten judges will assess the Loeries Ubuntu category...

27 Jul 2015 09:43

Complaint about saucy knickers gets nixed
Complaint about saucy knickers gets nixed

The Advertising Standards Authority of South Africa has dismissed a complaint against Woolworths over a "provocative" underwear advertising campaign...

27 Jul 2015 07:55

Harness the social media wave for good
Harness the social media wave for good

The rise of social media provides ample material for offence and distraction but also a powerful tool for social change...

By Michael Mabasa 27 Jul 2015 07:53

[Content Marketing] New trend: brand newsrooms
[Content Marketing] New trend: brand newsrooms

An interesting media and communications development in recent years is the establishment of newsrooms within advertising agencies and brands to deliver news, branded content and amplify social media campaigns...

By Louise Marsland 27 Jul 2015 06:36

The holy grail of marketing - word of mouth
The holy grail of marketing - word of mouth

Mention "the holy grail of marketing" to any agency exec and you're bound to have a bunch of buzzwords and the latest digital trends thrown your way...

By Nuno Lopes 27 Jul 2015 06:30

The future of media monitoring is brand intelligence
The future of media monitoring is brand intelligence

Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis...

By Michal Wronski 27 Jul 2015 06:00

[CEM Africa Summit] CEM for the tech-enabled African future
[CEM Africa Summit] CEM for the tech-enabled African future

You need to keep an eye on future trends from the rest of the world to better manage your business' current customer experience. Some of these trends were shared in the Customer Experience Management Africa plenary session...

By Leigh Andrews 27 Jul 2015 06:00

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