Subscribe to industry newsletters

Biz Takeout's

Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
Get the Flash Player to play this.
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
123RF
Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 1 day ago

The Russell Hobbs Rush.
Russell Hobbs Rush: Make a dash for it!

By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...

By Mike Sharman 21 hours ago

Joseph Mazzello and Jesse Eisenberg in The Social Network (2010): women are rarely depicted in such roles on screen. Columbia Pictures
Where are the women scientists, tech gurus and engineers in our films?

Perennial stories about the lack of women working in science, technology, engineering, and mathematics (STEM) often revolve around why women are not studying these subjects, and when they do, why they don't make their careers in these areas...

By Vivienne Glance 1 hour ago

UK bans online ads for junk food targeting children
UK bans online ads for junk food targeting children

Britain will ban junk food ads aimed at children from both print and social media from next year, the advertising rules watchdog said on Thursday, a move welcomed by campaigners against child obesity...

1 hour ago

Muthambi 'crashed SABC board meetings'
Muthambi 'crashed SABC board meetings'

Communications Minister Faith Muthambi interfered in the deliberations of the SABC board and in the appointment of Hlaudi Motsoeneng as the corporation's COO soon after entering the cabinet...

2 hours ago

Trevor Noah SA's most-watched on YouTube
Trevor Noah SA's most-watched on YouTube

Judging by the number of comedy and entertainment videos featured in the YouTube Rewinds 2016 list South Africans needed a bit of the lighter side this year...

18 hours ago

Image credit:
How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair...

By Bandile Ndzishe 19 hours ago

123RF
It takes two to (really) tango

The coming together of SEO and PR is essential for digital marketers. As digital PR becomes increasingly important for brands, it's vital to understand the entwined relationship of SEO and PR...

By Desiree Gullan 20 hours ago

John Little
#AdFocus2016: Why The Hardy Boys and client SA Home Loans won 'Partnership of the year'

With a relationship stretching back to April 2008, agency The Hardy Boys and client SA Home Loans walked away with the title Partnership of the Year at the 2016 FM AdFocus Awards. John Little, regional managing partner at category sponsor Observatory International for EMEA, shares how agency and client alike benefit from collaboration and a shared challenger mentality...

By Leigh Andrews 21 hours ago

City of Tshwane bags international award for TshWi-Fi TV
City of Tshwane bags international award for TshWi-Fi TV

The City of Tshwane's mission to be the most connected city on the African continent continues to garner international acclaim...

22 hours ago

New study ranks Olympic sports on social media
New study ranks Olympic sports on social media

Burson-Marsteller and its specialised sport consultancy, TSE Consulting, have published the first 'Social Media and Olympic Sport Ranking', which gives an overview of how of international Olympic organisations are performing on social media...

23 hours ago

Five customer referral mistakes to avoid
Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly...

By Charles Mburugu 23 hours ago

Virtual reality, chatbots will dominate CX by 2020
Virtual reality, chatbots will dominate CX by 2020

The relationship brands have with their customers is set to undergo a technological revolution causing the number of human-to-human interactions to fall...

1 day ago

#DriveDry, #ThisIsMyStory trended in first place on Twitter after campaign launch
#DriveDry, #ThisIsMyStory trended in first place on Twitter after campaign launch

The launch of the new Diageo 2017 Drive Dry campaign trended in first place on Twitter after the campaign launch. The company is using South African storytellers to deliver emotional lessons on the effects of drunken driving...

1 day ago

Time names Trump its 2016 'Person of the Year'
Time names Trump its 2016 'Person of the Year'

Time magazine on Wednesday named Donald Trump its "Person of the Year" for 2016 for his stunning upset election victory that rewrote the rules of politics, delivering him to the helm of a divided America...

1 day ago

Joint research on size of film, media industry in Cape Town
Joint research on size of film, media industry in Cape Town

Research is to be conducted to determine the size and structure of the film and media industry in in Cape Town and the Western Cape...

1 day ago

New ad underlines dangers of drinking, pedestrian deaths
New ad underlines dangers of drinking, pedestrian deaths

Y&R South Africa's Cape Town office recently produced another hard-hitting film for Western Cape government, titled 'Ubuthakathi' meaning 'sorcery'...

1 day ago

IAB SA Bookmark Awards 2017 judges announced
IAB SA Bookmark Awards 2017 judges announced

The judges for next year's IAB SA Bookmark Awards have been announced, led by jury president John Dixon. The 2017 judges features more diverse industry players than ever before...

1 day ago

Mirko Vitali © –
How to do impossible things

It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 - 29 in Chicago. It is the first time they have done this in 111 years. To continue the surreal sporting theme, Andy Murray, has become the number one tennis player in the world...

By Damon Stapleton 1 day ago

De Barros: Weekday marketer, weekend sun worshipper.
#BehindtheSelfie with... Tony de Barros

This week, we find out what's really going on behind the selfie with Tony de Barros, sales and marketing director for Lamelle Research Laboratories, which started in his garage and is now one of the leading skincare companies in SA...

By Leigh Andrews 1 day ago

Cointreau launches Cointreau Creative Crew campaign in SA, offers R100,000 bursary
Cointreau launches Cointreau Creative Crew campaign in SA, offers R100,000 bursary

Cointreau has introduced its philanthropic programme, the Cointreau Creative Crew, to South Africa. This programme encourages creatives in various fields to #DreamDareCreate and bring their creative projects to life...

1 day ago

Top ten predictions from Ericsson headed up by AI
Top ten predictions from Ericsson headed up by AI

Ericsson Consumer Lab has produced its sixth edition of its annual trend report The 10 Hot Consumer Trends for 2017 and beyond...

1 day ago

Brewster signs Ermenegildo Zegna, Top Billing covers London store opening
Brewster signs Ermenegildo Zegna, Top Billing covers London store opening

As an introduction of its newest client, luxury menswear brand Ermenegildo Zegna, award-winning publicist Marcus Brewster has facilitated Top Billing presenter Nico Panagio and crew's visit to London to attend the opening of Zegna's global flagship store in New Bond Street...

1 day ago

Almost 400 firms pledge to protect mobile consumers in South Africa
Almost 400 firms pledge to protect mobile consumers in South Africa

Formed to represent and self-regulate the then fledgling wireless content and applications industry, WASPA continues to ensure proper consumer protection in an ever-changing technological landscape...

1 day ago

SMEs need marketing skills, brand building to succeed
SMEs need marketing skills, brand building to succeed

Many small and medium enterprises (SMEs) fail to action even the simplest marketing initiatives effectively, often to the detriment of the business' success...

2 days ago

123RF
Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...

By Julia Ahlfeldt 2 days ago

B2B brands need to add social media into marketing mix
B2B brands need to add social media into marketing mix

Marketers working for business-to-business (B2B) brands can no longer merely dabble in social media - they need to start focusing on it as one of the most powerful and important tools to which they have access...

2 days ago

PewDiePie threatens to shut down YouTube channel
PewDiePie threatens to shut down YouTube channel

PewDiePie, the world's most watched video blogger, has accused YouTube of trying to "kill" his channel and has threatened to shut it down once he reaches 50 million subscribers...

2 days ago

Falara © –
#Influencerchange: Think like an influencer

"You can't predict anyone's work load for the day, we pad out our budgets to avoid hiccups down the line and deadlines are just crazy." This description would fit almost any business today...

By Leigh Andrews 2 days ago

Show more