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Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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Five African Bitcoin startups to watch
Five African Bitcoin startups to watch

Bitcoin is gaining traction worldwide, with the first quarter of 2015 seeing record levels of investment pumped into Bitcoin startups globally. Africa is no exception to the trend...

By Gabriella Mulligan 26 May 2015 13:26

The B2B buying power shift
The B2B buying power shift

Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered...

By Sibongile Lehloo 26 May 2015 13:25

Why does the 'oversharing generation' have an intimacy problem?
Why does the 'oversharing generation' have an intimacy problem?

I come from a generation that would delete the phone dialing app if they could. My generation doesn't make phone calls. When I call my friends, they ask me who died...

By Michelle Atagana 26 May 2015 12:00

Marketing executives think SEO is something you do in the toilet!
Marketing executives think SEO is something you do in the toilet!

Marketing executives comments on search engine optimisation: "SEO is like something you do in the toilet, we know it's important but spare us the details"...

By Gordon Barker 26 May 2015 09:43

Get your Loeries 2015 entries in by Sunday or miss out!
Get your Loeries 2015 entries in by Sunday or miss out!

The Loeries 2015 extended entry deadline is just around the corner - here's some help in choosing the right category if you've not yet submitted your entry...

26 May 2015 09:40

SA's most popular smartphones revealed
SA's most popular smartphones revealed

BlackBerry may be on the back foot in many parts of the world, but in SA the brand continues to hold its own, despite intense marketing from rivals...

By Duncan Alfreds 26 May 2015 09:28

Can you feel it?
Can you feel it?

I woke up this morning humming a familiar tune. The Jackson 5's "Can you feel it". As I tapped my feet and hummed my way through my morning routine I wondered where I had found this tune - then I remembered...

By Danette Breitenbach 26 May 2015 07:50

Set-top boxes: e.tv squares up to government over its policy
Set-top boxes: e.tv squares up to government over its policy

A battel over government policy on television set-top boxes will take place in court this week, in a case that could have far-reaching consequences for free-to-air television...

By Franny Rabkin 26 May 2015 07:46

SA, Botswana agree to work on digital migration
SA, Botswana agree to work on digital migration

With the imminent ITU deadline, South Africa and Botswana have agreed to cooperate in mitigating cross-border radio frequency spectrum interference...

By Nthambeleni Gabara 25 May 2015 15:05

How to cover your content marketing bases (Part 1)
How to cover your content marketing bases (Part 1)

No one has the time or resources for the 'spray and pray' approach. Content that is aimlessly shipped into the world is almost guaranteed to be lost in the clutter and noise of online information...

By Roxana Bouwer 25 May 2015 14:54

Business of Design Autumn 2015: What you missed
Business of Design Autumn 2015: What you missed

A speaker who took the time to Google each conference attendee's website, an Instagram-friendly plate and the importance of learning to unlearn are some of my Business of Design highlights...

By Leigh Andrews 25 May 2015 14:00

How to choose an advertising agency
How to choose an advertising agency

Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business...

By Chris Brewer 25 May 2015 12:00

Sanef meets ANC over Daily Dispatch 'document'
Sanef meets ANC over Daily Dispatch 'document'

The national communications unit of ANC and the SA National Editors' Forum (Sanef) met late last week to discuss the controversy over a document that the ANC released last week...

25 May 2015 10:30

Western Cape to get BitHub
Western Cape to get BitHub

BitHub is about stimulating innovation in financial technology in Cape Town and offering a physical space for startups and entrepreneurs, which will establish and support cyber currency, such as Bitcoin...

25 May 2015 10:18

DSTV extends SABC news channel into Africa
DSTV extends SABC news channel into Africa

MultiChoice is extending the footprint of the South African public broadcaster's 24-hour TV news channel, SABC News, on its DStv satellite pay-TV platform to the rest of the continent...

By Thinus Ferreira 25 May 2015 09:42

SA's media strengthened through Local Media Awards
SA's media strengthened through Local Media Awards

The MDDA-Sanlam Annual Local Media Awards are a major contributor to the strengthening and development of local media, says Communications Minister Faith Muthambi...

By Nthambeleni Gabara 25 May 2015 08:15

Smartphones are converging on all LSMs
Smartphones are converging on all LSMs

Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise...

By Andre Steenekamp 25 May 2015 05:47

An enterprise driven omni-channel strategy must empower the mobile workforce
An enterprise driven omni-channel strategy must empower the mobile workforce

South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

By Lynette Hundermark 24 May 2015 14:30

Three steps to nailing your next pitch
Three steps to nailing your next pitch

Even though PR practitioners are good writers and good promoters of their clients' brands, most account managers and executives are not the most effective presentation/pitch-givers...

23 May 2015 09:58

Rock paper saves trees in award campaign
Rock paper saves trees in award campaign

To promote its recently launched competition, The Architecture for Social Gain Awards, Saint-Gobain has used 'tree free' paper to promote awards...

22 May 2015 14:57

Mobile engagement grows with text increasing in importance
Mobile engagement grows with text increasing in importance

According to the recent research conducted by Oxygen8 and Mobilesquared, the role of mobile within our daily lives is changing. Messaging is now the most popular service on mobile...

22 May 2015 14:08

[Loeries 2015] Agency expectations with... Hellocomputer
[Loeries 2015] Agency expectations with... Hellocomputer

In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Hellocomputer's Executive Creative Director, Simon Spreckley, expects...

By Leigh Andrews 22 May 2015 14:00

SMG reports back on the Festival of Media
SMG reports back on the Festival of Media

I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective...

By Lia Smit 22 May 2015 13:45

The truth behind 'the human truth' when extending brand identity
The truth behind 'the human truth' when extending brand identity

"We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential"...

By Marthinus Van Loggerenberg 22 May 2015 13:30

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015 13:19

Finalists announced for 2015 Standard Bank Sikuvile Awards
Finalists announced for 2015 Standard Bank Sikuvile Awards

The Print and Digital Media South Africa (PDMSA) has announced the finalists in the 2015 Standard Bank Sikuvile Awards, an annual recognition of excellence in South African journalism...

22 May 2015 13:07

Cricketers dominate Twitter in SA
Cricketers dominate Twitter in SA

After Barack Obama's record breaking Twitter following I decided to check who rules the Twitter roost in South Africa. To my surprise, the top 30 largest accounts in SA are dominated by cricketers...

By Jacques van den Bergh 22 May 2015 11:04

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Gross, Gerhard de Kock and Scott Cundill...

22 May 2015 09:45

Tech sales lead generation as important as other industries
Tech sales lead generation as important as other industries

In many industries, technical expertise forms the basis of the company, leaving sales lagging. This is particularly true in the IT space...

22 May 2015 09:17

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