Content marketing and holiday accommodation in Cape Town. A perfect match? This is how holiday rental company Capsol doubled the traffic to their website.
30 Jul 2014 15:17
One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...
By Lauren Heap 30 Jul 2014 14:30
After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...
By Graeme Wilson 30 Jul 2014 14:00
State-owned broadcasting signal distributor Sentech said yesterday its employees have embarked on a strike over wages.
30 Jul 2014 11:49
Textbook publisher Oxford University Press Southern Africa has launched the first in a series of videos that support undergraduate students to learn more effectively...(video)
30 Jul 2014 08:49
Google is inviting school students between the ages of 6 and 17 to create a Google Doodle depicting the "South Africa of My Dreams"...
30 Jul 2014 08:29
The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...
By Danette Breitenbach 30 Jul 2014 08:15
South Africa's young business talent from various business sectors were acknowledged and celebrated at the 2014 Standard Bank Rising Star Awards, which took place at the Hilton Sandton in Johannesburg...
30 Jul 2014 08:01
The Consumer Protection Act (CPA) of 2008 contains several provisions dealing with various marketing strategies, including bait marketing, trade coupons, promotional competitions, and loyalty programmes.
30 Jul 2014 06:19
In an editorial opinion piece, BD Live says SABC staffers risk being caught up in the fallout from the bigger issues besetting the national broadcaster.
30 Jul 2014 05:34
Creative leaders from around the world will be speaking at the DStv Loeries Creativity Seminar on 19 September, offering compelling insights into the link between creativity and the impact on business results.
29 Jul 2014 14:56
For a business that is so driven by its people, the digital agency environment is one characterised by high levels of staff turnover and burn-out.
By Andre Steenekamp 29 Jul 2014 14:28
The London School of Marketing has released a new, free, downloadable whitepaper on the importance of conducting thorough and ongoing competitor analysis, entitled, 'Understanding Competitor Analysis in the Technology Age'...
29 Jul 2014 08:53
Launched two years ago, the Africa Cloud eXchange (ACX) from Teraco Data Centre Environments now provides access to 54 African countries via local and global carriers. ACX aims to provide...
29 Jul 2014 08:44
The middle-class or middle market in South Africa of LSM 4-7 offers the perceptive marketer a wealth of opportunity, as this class begins to grow in disposable income...
29 Jul 2014 08:34
South African journalists are encouraged to enter the Pfizer Mental Health Journalism Awards for 2014/15, which close for entries on 25 September 2014...
29 Jul 2014 07:58
Publishing a cartoon depicting the Muslim Prophet Mohammed by the Mail & Guardian was a bad editorial decision, says Nic Dawes.
29 Jul 2014 07:26
Julius Malema has threatened a mass action ... to burn television licences on the SABC's doorstep. Hlaudi Motsoeneng is unfazed, apparently.
29 Jul 2014 07:16
Notice anything funny about your cellular bill lately? If so, you may have been blind-sided by prevailing mobile data trends.
By Rob Lith 29 Jul 2014 06:55
Independent Media on Thursday warned the Mail & Guardian that it would not be cowed by threats, following reports in The Star and other papers on the Mail & Guardian's financial situation.
29 Jul 2014 06:40
The landscape of social media changes so rapidly that marketers are often left scrambling to keep up...
By Gareth Slaven 29 Jul 2014 06:21
Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...
By Pierre Cassuto 28 Jul 2014 14:58
Resolve Mobile has been appointed as an approved WeChat official accounts integration and support partner.
28 Jul 2014 13:46
The latest Drive Dry campaign, 'Go Places with Drive Dry' launched this past weekend, targeting South Africa's social drinking hot spots over the next month...
28 Jul 2014 13:02
The Creative Circle Ad of the Month results for June 2014 have been announced.
28 Jul 2014 10:47