Graffiti

Graffiti gets AFCON ready for kick-off

[Issued by Graffiti] Vehicle branding and transit media specialist Graffiti recently helped get the Orange African Cup of Nations (AFCON) ready for kick-off with the branding of eighteen 42-seater tournament busses. 12 Feb 2013 11:10

Usain Bolt on largest signboard

Breaking another record, Usain Bolt, dubbed the world's fastest man, is featured on what is described by the Guinness Book of Records as the world's largest illuminated advertising sign (indoors), in his role as Nissan's 'Ambassador of Excitement'. 7 Feb 2013 07:36

Continental Outdoor Media supports malaria campaign with football stars

To help fight malaria, Continental Outdoor Media has joined forces with the United Against Malaria (UAM) campaign to use the popularity and power of football to raise awareness of the prevention and treatment of malaria. 6 Feb 2013 12:17

ADreach

Free Loerie entries into ADreach Street Pole category

[Issued by ADreach] ADreach will be paying for five Loerie entries into the 2013 Street Pole Ad category. All campaigns flighted between 1 June 2012 and 31 May 2013 will be eligible. 5 Feb 2013 08:45

So, you know Gauteng townships?

[Tatenda Chiweshe] When people say "That's unfortunate but somebody's got to do it" I have spent the last two months being that 'somebody'. While you were enjoying the holidays, Media Trace was out in the Gauteng townships finding out who is saying what, where, when, how, who often, and about what in the outdoor space. 5 Feb 2013 08:32

ADreach

Disney's 'Wreck it Ralph' explodes on ADreach Street Pole Ads

[Issued by ADreach] After great success with other Disney campaigns, ADreach Street Pole Ads was once again chosen as a medium to generate major awareness of its popular 'Wreck it Ralph' movie. 4 Feb 2013 12:10

[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

[2013 trends] Africa poised for a great future

[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39

Provantage

Provantage launches world-class commuter shelters

[Issued by Provantage] At an official ceremony in Alexandra, the City of Johannesburg's Public Transportation MMC, members of the media, members of Public Transport Media, Provantage Out of Home Media, members of the Taxi Operating Investment Companies and VIP guests witnessed the unveiling of the city's new commuter shelters. 30 Jan 2013 11:51

[2013 trends] It is no longer business as usual

[Dave Nemeth] No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors. 30 Jan 2013 10:44

[2013 trends] Opportunities for growth within marketing and advertising arena

[Johanna McDowell] There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence. 29 Jan 2013 12:41

[2013 trends] Insight into cinema in 2013

[Ryan Williams] I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year. 29 Jan 2013 12:06

[2013 trends] The year ahead for experiential marketing

[Mike Silver] It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. 29 Jan 2013 11:18