Wouldn't it be wonderful if activation were as simple as it sounded... Get out there, shake your rattle, and roll in shekels. But, as many have learnt the hard way, that's not how it rolls no more...
Gavin Mills 23 Oct 2012
For the first time in eight years, Caltex South Africa has shot and produced commercials locally to tell its South African story. Chevron South Africa, refiner and marketer of Caltex fuel and lubricants products, launched a brand campaign yesterday, Monday 22 October 2012.
23 Oct 2012
A new outdoor campaign has brought to life the power of Doom in the form of a billboard made entirely of shoes. The idea is that people have different ways of killing bugs; some use rolled up newspaper, some scream and call their better halves, and some use shoes.
18 Oct 2012
Provantage has announced the formation and launch of a new brand, Airport Ads, which will spearhead Provantage's airport advertising portfolio. Mzukisi Deliwe has been appointed General Manager of this division and will lead a specialised team of airport advertising professionals.
Provantage Media Group 10 Oct 2012
As part of the France-South Africa Seasons 2012 & 2013 and the current Danse l'Afrique danse, French artist Antoine Tempé is on exhibition at Park, Rosebank, Sandton, Midrand and Hatfield Gautrain stations. His exhibition of portraits and photographs celebrates performances by the greatest African and Afro-American contemporary dancers.
8 Oct 2012
As part of the promotion for its 75th birthday, the Afrikaans radio station, Radio Sonder Grense (RSG) has identified Primedia Unlimited's media platform brandyourcar.com as the ideal ambient media solution to promote its brand to current and potential listeners.
1 Oct 2012
In search of the affluent 'LSM 14+' market, Unlimited subsidiary Golf Unlimited (GU) recently commissioned research at two premier golf clubs in Gauteng; the Ernie Els Club Pretoria and Serengeti near OR Tambo International Airport.
25 Sep 2012
Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video).
25 Sep 2012
After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.
25 Sep 2012
The other day I was asked whether PR practitioners now have more power than ad agency bosses. Brian Berkman who was writing for Advantage magazine kindly told me I could disagree if I wished (I do) and he gave me 200 words in which to do so.
Peter Mann 20 Sep 2012
Marketing budgets have come under greater scrutiny, propelling brands and businesses to seek more 'wow' factor and greater return on investment when it comes to advertising. One such way is taxi advertising, which is not only a burgeoning global business, but also experiencing remarkable traction locally.
18 Sep 2012
Ster-Kinekor has signed up with Primedia Unlimited's mobile advertising company brandyourcar.com to announce its latest 'Scare Fest' among 16-24 year old cinema lovers. The event is being advertised on the personally owned vehicles of young adults who frequent malls on a regular basis.
14 Sep 2012
A billboard campaign, carrying OppiKoppi's theme message, 'Sweet Thing', reportedly became a hit with potential festivalgoers. Without any prompting, fans posted images of themselves interacting with the boards. This led to the festival organisers running a competition on social media networks as to who posted the most creative photo of themselves standing with a billboard.
13 Sep 2012
On 6 September, leading out of home media owner Provantage walked away with three prestigious MOST Awards - Provantage took first position in the Out of Home Category, received the MOST Award for Overall Best Media Owner of the Year and Managing Director Jacques du Preez collected the MOST Rising Star Award, for the third year in a row.
Provantage Media Group 11 Sep 2012
Alliance Media Zambia, Zambia's largest outdoor advertising company has installed Lusaka's largest free-standing billboard structure in the capital city's upmarket area of Kabulonga. The billboard was taken up by Samsung who is using the medium to promote the newly released Galaxy S III and the Smart TV.
Alliance Media 10 Sep 2012
The fourth MOST Awards revealed interesting results, and while the top media players fared well, emerging companies pipped those established to the post. Over 700 media owners, media planners, strategists and clients gathered at the University of Johannesburg's Arts Auditorium to applaud Provantage, The MediaShop (JHB) and PHD Media for walking away with the top accolades.
7 Sep 2012
The Media Inflation Watch data for the period April to June 2012 has been released. Here are some of the highlights.
5 Sep 2012
The only possible justification for an event such as the annual Loerie Awards is that it gives the people who work in advertising agencies an opportunity to escape the daily grind of watching creativity stifled by commercial interests.
Chris Moerdyk: @chrismoerdyk 28 Aug 2012
Big brands in South Africa are obliged to place a large portion of their outdoor spend in Johannesburg. Although public statistics are scant, there is no doubt that the city is South Africa's most important in terms of population, GDP, consumer spend, international arrivals and almost every other economic indicator that would tickle a media/advertising professional's fancy.
Tatenda Chiweshe 28 Aug 2012
ComutaNet and Massiv 3GTV have announced a sales partnership to change the face of commuter TV in South Africa. The alliance will now allow brands to target a captive market effectively, efficiently and creatively for an extended period of time.
28 Aug 2012
Radio, TV, print and digital are simple - they come to you. I can hear a campaign on radio, watch it on TV, read it on print media in the comfort of my own environment and then go to sleep knowing that my brand is in a good space. Why wouldn't I? I heard it four times on radio on my way to work, and only heard my competitor's once. I'm 'killing it' would be an obvious conclusion.
Tatenda Chiweshe 24 Aug 2012
TBWA\Hunt\Lascaris Johannesburg has continued its run of creative success with further recognition in the June Ad of the Month Awards. This time around, it received accolades in two media categories where competition can be intense - radio and outdoor.
22 Aug 2012
Tibb Health Sciences is creating brand awareness for its ProMan and ProWoman multivitamins amongst its core target market, by strategically branding water coolers at every Planet Fitness Gym through Unlimited's TLC.
20 Aug 2012