As we all know by now, Pantone's Colour of the Year for 2017 is Greenery, "a fresh and zesty yellow-green shade that evokes the first days of spring when nature's greens revive, restore and renew.”
Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
Darren Woolley 14 Jan 2013
What 2012's stats tell us about trends for online shopping in the New Year... How consumers' confidence and trust in e-commerce is growing, and how reviews are the coming wave.
11 Jan 2013
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
Subhash Chandra 9 Jan 2013
As we emerge from the maddening festive season revelry, scathed or unscathed, there must be many among us still battling to shake off king-size hangovers and barely hanging in there with a drink or two to remove the cobwebs. Having exorcised the goofy-eyed state, we might well ask the question - what will everyone be drinking this year?
8 Jan 2013
LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
*David Mattin and Saint-Francis Tohlang 8 Jan 2013
Up to 90% of South Africa's chief financial officers in mid-sized companies have high expectations for future revenue growth from their international operations‚ according to BDO's third Global Ambition survey.
Evan Pickworth 12 Dec 2012
Riverbed study reveals online retailers need to increase website performance during holiday season to retain customers.
9 Dec 2012
On 4 December 2012, the soft launch of the private sale club, BrandHunter, took place at African Pride 15 on Orange Hotel in Cape Town. The club offers members exclusive men's and ladies' apparel, jewellery, accessories and electronic gadgets at discounted prices via a monthly flash sale.
5 Dec 2012
Adding to the festive season retail predictions, the South African Council of Shopping Centres (SACSC) forecasts that, while retail trade sales growth will comfortably outpace inflation in December 2012, it is unlikely to reach the extraordinary peaks of last year's festive shopping month.
30 Nov 2012
It may sound strange that Deloitte is advising retailers to start playing games, but it sees great opportunities for retailers to engage with consumers using elements of game theory (gamification).
30 Nov 2012
New research reveals that the African consumer is increasingly powerful, selective and differentiated. Commissioned by All Seasons Capital Management and conducted by NKC Independent Economists, the research identifies clear trends in Africa's consumer spending on services, basic and luxury goods and alcohol through 2050 and related investment opportunities.
27 Nov 2012
In spring 2012, Macy's department stores and online retailer Macys.com announced its mission to restructure internally and market toward the Millennial generation. According to the retailer, its goal is to attract and retain Millennial customers who are "now America's largest and most diverse age demographic with spending estimated at $65 billion each year," on merchandise similar to what Macy's sells.
15 Nov 2012
LAUSANNE - Right now Clementine Dupraz is busy slicing a chocolate cake, but soon she may be running a luxury hotel, or crunching numbers in a bank.
2 Nov 2012
Owning a car is important to many South Africans - as a symbol of independence, a way to get around or as a status symbol. However, with high petrol prices, people are tending to buy smaller cars from the B- and C-segment.
Adriaan Coetzee 26 Oct 2012
HONG KONG - Clothing retailer Esprit plans to raise up to US$677 million in a new share sale to rebuild its brand as part of a multibillion-dollar four-year transformation drive, a report said Tuesday.
25 Oct 2012
PayU merchants Kalahari.com and Look & Listen have released some of their online buying trends. The annual Kalahari.com mobile survey tracks spikes in seasonal shopping trends while observations by Look & Listen provide insight into the decision-making processes that drive online shopping.
24 Oct 2012
According to Toys R Us, the top toy choices for Christmas are creative play, outdoor fun and technology toys and games.
18 Oct 2012
The culmination of an annual gathering by the world's foremost creative design, architecture and fashion experts, ColourFutures 2013 has recently been launched by Dulux to predict key trends for the coming year.
15 Oct 2012
In the midst of an economic downturn, retailers today need to explore effective marketing options that speak to an ever-growing community of mobile and digitally savvy consumers. In trying to get a handle on what drives consumers in the retail space, Demographica undertook two years of research into the retail industry and retail advertising as part of its commitment to building global best practice.
8 Oct 2012
International trend forecaster and frequent visitor to South Africa Li Edelkoort curated a collection by Mohair South Africa, which exhibited this week at Maison and Objet in Paris, the biggest bi-annual home furnishings and fashion trade show in Europe.
13 Sep 2012
The average time taken by South African consumers to settle their vehicle finance contracts has almost doubled over the past five years, according to TransUnion Auto Information Solutions.
10 Sep 2012
The owner of a house in which more than 1 000 teenagers gathered more than a week ago to mimic the movie Project X yesterday warned parents that more alcohol and drug-fuelled parties might take place in coming weeks.
Canaan Mdletshe and Nivashni Nair 31 Aug 2012
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
e-commerce is on the increase in South Africa, with the latest online retail offerings by the popular fashion house, Mr Price, as well as Zando, the online-only shopping site with international roots. With South Africa's average consumer download speed estimated to be at 3.54 megabits per second, there is a huge opportunity for online retailers to set up shop.
Simon Leps 20 Aug 2012
With the exception of FNB, the digital innovation leader in the financial services sector, which launched its application (app) in July 2011, it has taken almost a year for the rest of the big four to launch their very own apps to engage the ever-growing digital generation which has over 70% of South Africans primarily accessing the internet through mobile platforms using smartphones.
Bradley Maseko 3 Aug 2012