MTN campaign pushes African win for 2010

JOHANNESBURG: MTN, 2010 FIFA World Cup sponsor, has unveiled a campaign that aims to support an African winner in the upcoming event. MTN plans to roll out its Africa United campaign across the continent, comprising communication across print, broadcast and online channels. 9 Mar 2010 13:19

Aristotle understood networking

[Ann Druce] Networking has become a buzz word, but it's hardly a new way to market your business. Of course, the fact that it has been around for generations underscores that it does have merit. The only real change is the way in which networking has been formalised. 9 Mar 2010 12:47

Can 2010 boost civic pride like Vancouver?

[Dr Nikolaus Eberl] When the Olympic flame was extinguished in the cauldron and the Vancouver 2010 Winter Olympic Games were officially declared closed by IOC President Jacques Rogge, commentators were unanimous in declaring the hosting nation the biggest winner. 9 Mar 2010 11:52

O'Neil's ‘extended oversight': union demands answers

[Issa Sikiti da Silva] Will Clare O'Neil get paid like a ‘nine-to-five employee' for providing extended oversight? Is this a well-calculated tactic to give her a full-time, well-paid job? Is she going to sit in the office all day to provide these services effectively? What do 'extended oversight' and ‘secondment' really mean? These are, among others, some ‘do or die' questions the Broadcast, Electronic, Media and Allied Workers' Union (BEMAWU) wants the SABC to answer. 9 Mar 2010 11:18

Malls roped in on safety drive

[Ray Maota] With the 2010 FIFA World Cup drawing closer, the City of Joburg is raising the hype by hooking in shopping malls to market the football competition. 9 Mar 2010 10:35

Advertising innovations - newspapers

The World Newspaper Advertising Conference, held late last week in Copenhagen, Denmark, looked at innovative advertising practices employed by newspapers globally to open up new revenue possibilities. The conference examined new trends and some unusual projects that show how flexible newspapers can be. 9 Mar 2010 10:34

Interactive kiosk rental now available

Following its successful ad hoc rentals of interactive touch screen kiosks over the past few years, JusTTouchIT has launched a formal Kiosk Rental Division for companies wishing to try out the technology or to use it for conferences, exhibitions or product launches. 9 Mar 2010 10:19