BizTrends 2016


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Biz Takeouts is back with BizTrends 2016 - Louise Marsland

Date: 4 Feb 2016
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Where to for display?
Where to for display?

It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..?

By Graham Du Plessis 8 Feb 2016 06:05

Ashley Knight
Three ways to use Instagram hashtags

If Instagram's your jam, but you're pretty much lost in the dark and find yourself hazarding a huge guess on how to use those hashtags effectively to grow your company's following, you're in luck...

By Ashley Knight 5 Feb 2016 08:00

Facebook competition offers R25,000 to school
Facebook competition offers R25,000 to school

Legal & Tax, a provider of affordable legal cover and tax services, has just launched its 25,000 reasons to 'Like' your school Facebook competition, which will result in a Gauteng school being awarded R25,000.

17 Jan 2013 10:10

New ambient media for hair salons
New ambient media for hair salons

Primedia Unlimited's TLC has announced the launch of its salon media advertising and communication platform within hair and beauty salons. Current advertising platforms include mirror decals, indoor lightboxes and the ability to activate within the salon. The next phase of the business is the rollout of digital screens in these environments that will further improve the flexibility of the environment and platform.

17 Jan 2013 09:47

Student Brands the link between business and students - Student Brands
Student Brands the link between business and students

Student Brands strives to be the leading online student portal in Southern Africa, as well as globally. The company endeavours to provide students with the necessary resources, support and opportunities to excel in the competitive business world.

Issued by Student Brands 17 Jan 2013 09:45

Turns out Capetonians totally know what they're like - Egg Films
Turns out Capetonians totally know what they're like

Good Hope FM's new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don't have Good Hope FM, you have no hope. The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa's greatest cities; and boy do they know it.

Issued by Egg Films 17 Jan 2013 09:19

Pre-employment polygraph tests prevent crime
Pre-employment polygraph tests prevent crime

As commercial crime continues to rise, syndicates target vulnerable businesses and applicants manipulate CVs and references - which is why increasing numbers of employers are using polygraph testing to screen job applicants.

17 Jan 2013 08:40

James Hurford
20 tips for better business writing

If you can't write well - if you can't get your point across in a clear, concise and organised way - you have no choice but to spray and pray. Write with bad grammar, bad spelling and bad punctuation and no one is going to take you seriously.

By James Hurford 17 Jan 2013 06:11

Dr Pieter Streicher
The SMS industry in 2013

Improvements in the way SMS is billed for, efficient spam deterrents, evolving technology capabilities and better handling of subscriptions services lay the foundation for another exciting year for SMS as a business communication channel.

By Dr Pieter Streicher 17 Jan 2013 06:06

[2013 trends] Internal communication: high value, low cost
[2013 trends] Internal communication: high value, low cost

Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.

By Daniel Munslow 16 Jan 2013 10:59

[2013 trends] Everything's so serious - time we loosened up a little!
[2013 trends] Everything's so serious - time we loosened up a little!

In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.

By Karen Ashwin 16 Jan 2013 10:40

SMG MINI Rocks - Tungsten

Tungsten has been commissioned once again to showcase ingenuity, creativity and innovation by designing yet another prestigious MINI dealership - SMG Rocks in Durban.

Issued by Tungsten 16 Jan 2013 10:38

[2013 trends] Cheaper, better, faster
[2013 trends] Cheaper, better, faster

The biggest change in South Africa will be the continued growth of mobile and online, and how this affects everything we do - all of our buying habits, from deodorant to cars, and how, when and where we do it.

By Gillian Rightford 16 Jan 2013 10:25

New construction conference opens PR company's year

The announcement of Litha Communications as the conference, event and exhibition organiser for the inaugural conference of the SACPCMP (South African Council for Project Management and Construction Management Professions) to be held 11-12 April 2013, rounded off a highly successful year for the PR and events company.

Issued by Litha Communications 16 Jan 2013 09:46

The ECHO for Children Foundation wraps up 2012 - ECHO Events and Conferences
The ECHO for Children Foundation wraps up 2012

2012 saw the ECHO for Children Foundation actively involved in four charity projects and initiatives. Among the projects, The Foundation revamped Lilitha Crèche, an unfunded crèche in Kraaifontein, sponsored a Christmas Party for the same crèche and managed to maintain a Study Fund.

Issued by ECHO Events and Conferences 16 Jan 2013 09:11

Will technology kill us or make us stronger?
Will technology kill us or make us stronger?

NEW YORK, US / JOHANNESBURG, SA: McCann "Truth about Wellness" global research study reveals multiple contradictions & cultural upsets around the world. More than half of respondents (54%) think that technology is making us healthier while 46% think it is making us sicker; globally 94% of consumers agree brands have a role in supporting their wellness needs.

16 Jan 2013 08:49

Industry stats - Student Brands
Industry stats

Student Brands believes data should be free for everyone. They have gathered industry stats on varsity students for 2011 and 2012 across SA. Their data sample is pretty big and is taken from a sample of about 30 000 students annually.

Issued by Student Brands 16 Jan 2013 08:45

UK schoolbooks arrive in Western Cape
UK schoolbooks arrive in Western Cape

Following the 'Help a South African School' competition, organised by Hortgro, which represents South African growers of apples, pears, peaches, nectarines and plums, schools in the UK have donated English language books for rural schools in fruit-producing parts of the Western Cape.

16 Jan 2013 07:36

Cisco Expo 2013 sponsors confirmed

The official platinum and gold sponsors for Cisco Expo 2013 South Africa have been named. Official sponsor is Bytes System Integration, which offers experience and expertise in the design, implementation and operational management of customised IT solutions, through the integration of hardware and software systems from global technology leaders.

16 Jan 2013 07:23

Athar Naser
How to create good content

After having read my series of posts over the past few weeks, you'll know that content marketing is a vital part of any digital marketing campaign. To be successful, your campaign must be built around compelling content that keeps the consumer coming back for more, exposing them to your brand and drawing them to your products through a "pull" rather than a hard sell.

By Athar Naser 16 Jan 2013 07:05

Sarah Britten
The eternal skaam of the yellow bracelet

Whenever I'm having a bad day, I remind myself of this: at least I'm not one of those people who used to wear a yellow Livestrong bracelet. Or worse, one of those diehards who still wear them (earlier today, while having lunch in a coffee shop in a Sandton shopping centre, I spotted a man wearing one. He was wearing a checked shirt and chinos, so he wasn't being an ironic hipster).

By Sarah Britten 16 Jan 2013 06:56

Department's appeal bid may delay digital migration
Department's appeal bid may delay digital migration

The migration to digital broadcasting from analogue signal has suffered another major setback after yesterday's decision by the Department of Communications to appeal against last month's court decision in favour of

16 Jan 2013 06:43

Cape Town film in Best Short Film category
Cape Town film in Best Short Film category

South African short film, Asad, having scooped Best Short Film awards at 13 festivals around the world during the past year, has received an Oscar nomination in the Best Short Film category.

16 Jan 2013 06:38

Ilse du Plessis
Copyright and the world of online news

LONDON, UK / BERLIN, GERMANY / PARIS, FRANCE / BRASILIA, BRAZIL: The way in which we keep up with the news has changed greatly over the past decade. How many of us still buy a daily newspaper? Many of us opt to get our news from a variety of online sources.

By Ilse du Plessis 16 Jan 2013 06:29

Caxton takes a bigger stake in TM

NEWSWATCH: Mail & Guardian reports Caxton has boosted its stake in Times Media Group.

16 Jan 2013 06:24

New ad campaign for King Price
New ad campaign for King Price

King Price Insurance has recently launched a new ad campaign. The first advert and the series to follow track one man's desperate attempts to determine 'how they do it' - How is a company is able to offer the same insurance cover at the lowest price, with premiums that drop monthly? (video)

16 Jan 2013 06:17

[2013 trends] The old 'new' rules for language
[2013 trends] The old 'new' rules for language

Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]

By Tiffany Markman 15 Jan 2013 12:05

GetSmarter releases its 2013 Career Guide: Learn to navigate the modern world of work
GetSmarter releases its 2013 Career Guide: Learn to navigate the modern world of work

Job seekers and working professionals are faced with an ever-increasing pace of change, as technological advancements and online innovation continue to shape the current job market. The 2013 GetSmarter Career Guide aims to assist job seekers and working professionals alike in their approach to the current marketplace.

Issued by GetSmarter 15 Jan 2013 11:58

[2013 trends] Game on for retailers going mobile
[2013 trends] Game on for retailers going mobile

As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.

By Steve Cragg 15 Jan 2013 11:08

Jason Fialkov's penthouse party above the clouds - Egg Films
Jason Fialkov's penthouse party above the clouds

Egg Films' Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam's chief creative officer Graham Lang and creative director Nkanyezi Masango.

Issued by Egg Films 15 Jan 2013 11:06

Comedy Central features Darren Maule

The headline act on Comedy Central on Friday 18 January 2013 is Darren Maule, together with another three South African comedians.

15 Jan 2013 10:27

Fingertips take centre stage in News24's new TV ad

Earlier this month News24, one of South Africa's premium online news platforms, launched their latest television commercial. Entitled 'News at your fingertips', the advert uses a simple but clever combination of fingertips and miniature props and sets.

Issued by 15 Jan 2013 10:26

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