The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member...
A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...
The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...
Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it...
Last week, the South African advertising industry descended on Rivonia for the most coveted title of the year - The Financial Mail's Annual AdFocus awards, which was a celebration of their outstanding performance...
Design agency Whitespace Creative just celebrated its 20th anniversary, so while you may not recognise the agency name, you'll likely be familiar with its work. Here are insights into what 'good design' means...
Sitting in the peak hour traffic on your way to or from work in December, with tears rolling down your cheeks. Sound familiar? Unless you've had a really bad day, chances are the KFM Christmas Wish list is the culprit...
The TAMS panel change, using audited figures supplied by DStv for the DStv penetration on the TAMS panel will be implemented from Monday, 10 December 2012.
27 Nov 2012 09:46
From preparing yourself in the morning and driving to work, to most activities throughout the day, your brain relies on fast and efficient automatic behaviours to minimise the effort of having to consciously weigh-up every decision that is encountered on a repetitive basis. How entrenched is your product in your consumer's habitual repertoire?
By John Laurence 27 Nov 2012 09:37
Companies hoping to piggyback on next year's Africa Cup of Nations (Afcon) to score free advertising could face criminal prosecution. Trade and Industry Minister Rob Davies has indicated his intention to designate the Afcon 2013 a "protected event" in terms of South Africa's ambush marketing legislation. This will ensure stringent advertising laws are enforced similar to those used during the 2010 Fifa World Cup.
27 Nov 2012 09:20
Two new apps offer South Africans retail travel news and braai swapping information. Sure Travel has launched a retail travel agency app for smartphones and tablets and a hungry South African, Kacper Saar, who has been living in the UK for over 10 years, developed 'Let's Braai' app for iPhone.
27 Nov 2012 08:33
Shoprite Checkers have launched a system that enables all South African consumers to get instant shopping discounts on their cellphones, which can be redeemed at the group's stores. The mobile coupons, EeziCoupons, are reportedly set to revolutionise outdated paper coupons.
27 Nov 2012 07:56
The Creative Circle Ad of the Month results for October 2012 have been announced, and chairperson for the advertising judging panel that month, Justin Gomes, commenting on the winning ads, added that "digital needs to be taken as seriously as all the other categories, especially if the industry wants to start making international inroads in a category where South Africa has been particularly creatively dire."
27 Nov 2012 06:54
Many businesses are primarily sales organisations - nothing more and nothing less. They generally do not bring huge intellectual capital to the equation, they do not make anything, they have no factories to distract them, they generally have no complex supply chain to manage, they buy something or acquire the mandate to sell something, and then they sell it.
By Peter Gilbert 27 Nov 2012 05:55
Radio 2000FM hosted the panel of speakers for the Social Media Fraud Risks conference on Monday, 26 November, where they offered some insight of what to expect during the conference held on 27 to 28 March 2013.
Issued by Mzanzi Training 26 Nov 2012 17:19
Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out more about full service agency Y&R South Africa. [twitterfall]
26 Nov 2012 12:22
The fifth SAARF RAMS 2012 Release will be presented on Tuesday, 4 December 2012, at the Bryanston Country Club at 9.30am.
26 Nov 2012 11:58
The ninth Aegis Media Thought Leadership Digibate is set to end the year with the key industry research thought leaders sitting around the table and openly debating and discussing the way in which research in the online arena in SA and Africa is conducted, what the results are and what 2013 holds for this fast growing digital landscape in Africa.
26 Nov 2012 11:15
It has been five months since SA's internet radio industry was rocked by revelations that quoted listenership figures were being incorrectly supplied by a JHB-based service provider. Since then, 2oceansvibe Radio has been hard at work. This is the result. (video)
By Seth Rotherham 26 Nov 2012 11:12
This year's EXSA awards ceremony lived up to expected hype and didn't fail to deliver on rewarding those who had excelled in 2012. Complete Exhibitions was the recipient of a new award, winning the Best Large Stand in the Green Awards category.
Issued by Compex 26 Nov 2012 10:54
Leisure Books, South Africa's largest and most well-known book club, recently launched a successful email marketing campaign with the help of email marketing specialist, Digital Fire, that has seen their member numbers as well as their sales grow significantly.
Issued by Digital Fire 26 Nov 2012 10:33
The new isiZulu 24-hour commercial radio station, Vuma 103 FM, went live late last week, reaching greater Durban, beyond Pietermaritzburg, Greytown, Ballito on the North Coast and Scottburgh on the South Coast.
26 Nov 2012 10:33
The annual general meeting of the Energy & Water Seta (EWSETA) took place on 22 November at the AstroTech Conference Centre in Johannesburg. The event was branded by Litha Communications, which also produced the Seta's information booklet that was distributed at the AGM.
Issued by Litha Communications 26 Nov 2012 10:09
The second annual Retirement Expo took place from 26-28 October at the Coca-Cola dome in Johannesburg and attracted a multi-generational audience of future and current retirees.
Issued by Thebe Reed Exhibitions 26 Nov 2012 09:26
Stephanie Houslay has joined Acceleration Media as the new GM, based in Cape Town, where she will lead the company's growth in the Western Cape region. The company has also announced that its Cape Town-based MD, Diane Charton, will be leaving to take up the role of MD at the Red & Yellow School of Advertising.
26 Nov 2012 09:12
In today's fast-moving media environment, the role of branded content is becoming increasingly important. Content 2013 - SA's first, truly comprehensive content marketing conference, providing an all-encompassing and inclusive forum platform - will be taking place on 25 & 26 February 2013 at the Fugard Theatre in Cape Town.
Issued by MANGO-OMC 26 Nov 2012 09:07
The Smartest Event takes place on Thursday, 29 November 2012, at the Wanderers Club in Johannesburg, where the annual marketing conference will launch the sixth edition of the Future Group's hardcover brand communication review, The Annual. It will also present the third Agencies' Agency award.
26 Nov 2012 08:56
Fear of writing gets planted in schoolchildren at an early age. We're led to believe that writing is a special language owned by the English teacher, available only to the few who have 'a gift for words'. But writing isn't a skill that some are born with and others aren't.
By James Hurford 25 Nov 2012 08:03
Ever wondered what happened to Alcatel mobile phones? Once upon a time the "Rolls Royce" of cellulars in the peak of the cellphone boom, the brand somewhat waned into obscurity. Now it seems to have re-emerged to boldly claim a stake in the smartphone market and 2013 is the year touted for this bold dynamic play to take full effect. Let us unpack the curious business case of the Alcatel brand and its journey of rediscovery and brand repositioning.
By Saint-Francis Tohlang 24 Nov 2012 10:18
The announcement of the 2012 Student Village Makoya Award winners saw BlackBerry take home the top honours for the third year in succession by winning the Real Makoya award - for the brand that demonstrated the most successful 360 degree (multiple channels) youth campaign in 2012.
24 Nov 2012 07:12
Stuart Lowe, RamsayMedia's managing director, will be leaving the company with effect from mid-December 2012. According to chairman Alan Ramsay, who made the announcement, a number of factors influenced this development, noting that Lowe's enthusiasm, energy and passion for the business will be sorely missed.
23 Nov 2012 12:18
Crowdinvest, the country's first ever crowd-sourced investment platform, looks set to revolutionise South Africa's economic landscape by breaking down investment barriers for a broad segment of the population.
Issued by Crowdinvest 23 Nov 2012 11:43
The creativity and strategic thinking of leading content marketer New Media are clearly on tap, as evidenced by their recent win of a competitive pitch for the publication of SAB Leaders Magazine.
Issued by New Media 23 Nov 2012 11:02