[Biz Takeouts Lineup] 53: Content 2013

Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, to find out more about the Content 2013 taking place 25-26 February 2013 in Cape Town. We'll also be giving away a free ticket to this content marketing conference on the show tonight! [twitterfall] 21 Feb 2013 10:44

'It's raining money' interactive dome for Samsung

In a campaign to drive purchases of the Samsung Galaxy Pocket entry-level smartphone, Unlimited's Mall Active, in partnership with Matchworld, conceptualised and executed a 'It's raining money' interactive dome at Cape Gate, Gateway, Maponya, Eastgate, Menlyn Park and Southgate shopping centres. 21 Feb 2013 06:42

What to do in the wake of a damaged brand

[Chemory Gunko] If nothing else, the Oscar Pistorius, Lance Armstrong and Tiger Woods debacles have shown us just how quick, and sudden, even a strong brand's fall from grace can be. 21 Feb 2013 04:32

Starting a political party 101

[Marion Scher] It's not news to say that many South Africans of all races are pretty fed up with our current government. Let's face it, not a week goes by without yet another scandal over fraud, corruption and non-delivery of services. 20 Feb 2013 15:58

Webinar: The Insider Track to Mobile Marketing

LONDON, UK: It's you chance to get the insider track to mobile marketing so here is a quick reminder about tomorrow's webinar that will review the mobile advertising ecosystem and the exciting opportunities mobile marketing has to offer. 20 Feb 2013 13:35

Juju and brands

[Alan Smith] The right to exploit the name of a famous person commercially has been the topic of some debate, decision-making and policy consideration in local and international forums. This article briefly explores the legal issues that arise from a situation of this nature. 20 Feb 2013 09:29

PharmaChoice offers bursary competition

As part of a campaign to encourage parents to purchase ViralChoice Junior and keep their children healthy, PharmaChoice has launched a 'Back2School' campaign which will see children winning bursaries worth R100,000 and parents the opportunity to win family hampers. 19 Feb 2013 09:17

Marketing Association recognises three marketing qualifications

Recently the Marketing Association of South Africa recognised three qualifications offered by the Independent Institute of Education (IIE), due to its reputation within the industry. The qualifications are particularly valued by employers because of their practical, workplace-oriented approach. 19 Feb 2013 08:18

Department of Marketing Management becomes independent at Tuks

The Department of Marketing Management at the University of Pretoria will operate as an independent academic department following its split from Communication Management. 18 Feb 2013 18:46

Last Nuvolite winners round off 18-month competition

The Nuvolite competition, 'Now that's Living', which has run for the past 18 months has ended with the awarding of the two final prizes to Capetonians Denise Johnson (who won an electric guitar) and Georgia Paulsen (who won a Kenwood Mix Kitchen machine). 18 Feb 2013 14:29

When do ads start irritating?

[Chris Moerdyk] Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km. 18 Feb 2013 11:16

Micro Strategy

MicroStrategy Wisdom Professional - Make your market research 10x broader, faster and more targeted

[Issued by Micro Strategy] Wisdom Professional is an extensive market intelligence network, collecting information from social and other big data networks to offer businesses a competitive advantage. 18 Feb 2013 09:04

10 Tips to create strong brand identities online

[Subhash Chandra] If you think your brand is suffering from a mistaken identity, a weak identity and any other identity crises, here are 10 tips to help you. 17 Feb 2013 12:01

The significance of mobile strategies

[Philani Mdingi] A few months ago I was in Cape Town attending an email marketing campaign on behalf of Everlytic. Following the event I sought to enjoy the city's night life. Sadly my bar hopping adventure was cut short when my brother and I were skilfully relieved of our cell phones. 17 Feb 2013 09:55