[2013 trends] Mobile - more of the same? Probably not

[Petros Kondos] A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult. 23 Jan 2013 11:27

New Windhoek campaign underlines men who are 'Made of the Right Stuff'

In its new brand campaign, focusing on men who are 'Made of the Right Stuff', Windhoek has selected as its first ambassador, mountaineer Sibusiso Vilane, the first black African to scale all seven of the world's major mountain peaks and the first to successfully summit the world's greatest and most revered mountain, Everest. As an ambassador for the brand, he illustrates the inherent values of the brand's new marketing campaign. 23 Jan 2013 11:19

First National Blunder

[Chris Moerdyk] I have to say that I really liked the FNB campaign that the ANC hated so much. 23 Jan 2013 11:10

Get Smarter

UCT and GetSmarter present most comprehensive portfolio of marketing short courses yet

[Issued by Get Smarter] With South African mobile penetration now at 100% and the rapid adoption of smart phones, the marketing landscape in South Africa is continually evolving to cater for advancements in the realm of digital and traditional mediums. 23 Jan 2013 10:27

The big in-house vs agency communication quandary

[Marion Scher] A question I'm constantly being asked, possibly as a result of shrinking budgets, is whether organisations should take communications totally in-house or use one or more agencies. 23 Jan 2013 07:05

Digital marketing 2013: Lessons from the past

[Amy Johnson] At midnight on 31 December 2012, champagne was popped and the year 2013 was ushered in. The start of a new year always brings about change, or at least the resolve to change. In the business world, it's no different. Marketing strategists and account managers will be on the lookout for trends that they can implement into their digital marketing strategy for the New Year. So what are these trends? What are the best practice tips to implement them? And how are they arrived at? 22 Jan 2013 15:13

[2013 trends] 'Goodvertising' - the key to brand leadership

[Thomas Kolster] There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable. 22 Jan 2013 10:53

[2013 trends] Targeted direct marketing to come into its own

[Warren Moss] The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices. 22 Jan 2013 10:16

[2013 trends] The year of the snake

[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight. 22 Jan 2013 09:55

Telkom launches SME competition

To support the small and medium size enterprises (SME) sector, Telkom Business is running a competition with prizes valued at R750,000, as part of its desire to create a lasting partnership with SMEs. 22 Jan 2013 07:55

New brand campaign for FNB

Late last week, FNB released its new brand campaign, featuring the voices of South African schoolchildren underscoring the concept of 'Help'. (video) 22 Jan 2013 06:08

Experience counts

[Gavin Mills] Sometimes we become very arrogant, creating experiences. The holy grail of our trade is 'behaviour change', but when familiarity breeds contempt, how easy it is to trade focus for superficial flash and butt-kissing brownie points. 21 Jan 2013 16:23

[2013 trends] At the heart of African marketing

[Gerry Costa] As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed and this is what we can expect in 2013. 21 Jan 2013 12:37

Oomph! Africa

Sanlam's Sky solutions driven by Oomph!

[Issued by Oomph! Africa] Activation experts, Oomph! Africa who has delivered consistently for giant brands like Liquifruit, Nokia, Frisco, Philips, Axe, Mcel amongst an impressive list of other multi-national blue chip companies recently added another success to its already long list of achievements. 21 Jan 2013 08:47