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Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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[2013 trends] Mobile - more of the same? Probably not
[2013 trends] Mobile - more of the same? Probably not

A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.

By Petros Kondos 23 Jan 2013 11:27

New Windhoek campaign underlines men who are 'Made of the Right Stuff'
New Windhoek campaign underlines men who are 'Made of the Right Stuff'

In its new brand campaign, focusing on men who are 'Made of the Right Stuff', Windhoek has selected as its first ambassador, mountaineer Sibusiso Vilane, the first black African to scale all seven of the world's major mountain peaks and the first to successfully summit the world's greatest and most revered mountain, Everest. As an ambassador for the brand, he illustrates the inherent values of the brand's new marketing campaign.

23 Jan 2013 11:19

Chris Moerdyk
First National Blunder

I have to say that I really liked the FNB campaign that the ANC hated so much.

By Chris Moerdyk 23 Jan 2013 11:10

UCT and GetSmarter present most comprehensive portfolio of marketing short courses yet
UCT and GetSmarter present most comprehensive portfolio of marketing short courses yet

With South African mobile penetration now at 100% and the rapid adoption of smart phones, the marketing landscape in South Africa is continually evolving to cater for advancements in the realm of digital and traditional mediums.

Issued by Get Smarter 23 Jan 2013 10:27

Marion Scher
The big in-house vs agency communication quandary

A question I'm constantly being asked, possibly as a result of shrinking budgets, is whether organisations should take communications totally in-house or use one or more agencies.

By Marion Scher 23 Jan 2013 07:05

Amy Johnson
Digital marketing 2013: Lessons from the past

At midnight on 31 December 2012, champagne was popped and the year 2013 was ushered in. The start of a new year always brings about change, or at least the resolve to change. In the business world, it's no different. Marketing strategists and account managers will be on the lookout for trends that they can implement into their digital marketing strategy for the New Year. So what are these trends? What are the best practice tips to implement them? And how are they arrived at?

By Amy Johnson 22 Jan 2013 15:13

[2013 trends] 'Goodvertising' - the key to brand leadership
[2013 trends] 'Goodvertising' - the key to brand leadership

There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.

By Thomas Kolster 22 Jan 2013 10:53

[2013 trends] Targeted direct marketing to come into its own
[2013 trends] Targeted direct marketing to come into its own

The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.

By Warren Moss 22 Jan 2013 10:16

[2013 trends] The year of the snake
[2013 trends] The year of the snake

Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.

By Oresti Patricios 22 Jan 2013 09:55

Telkom launches SME competition
Telkom launches SME competition

To support the small and medium size enterprises (SME) sector, Telkom Business is running a competition with prizes valued at R750,000, as part of its desire to create a lasting partnership with SMEs.

22 Jan 2013 07:55

New brand campaign for FNB
New brand campaign for FNB

Late last week, FNB released its new brand campaign, featuring the voices of South African schoolchildren underscoring the concept of 'Help'. (video)

22 Jan 2013 06:08

Gavin Mills
Experience counts

Sometimes we become very arrogant, creating experiences. The holy grail of our trade is 'behaviour change', but when familiarity breeds contempt, how easy it is to trade focus for superficial flash and butt-kissing brownie points.

By Gavin Mills 21 Jan 2013 16:23

[2013 trends] At the heart of African marketing
[2013 trends] At the heart of African marketing

As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed and this is what we can expect in 2013.

By Gerry Costa 21 Jan 2013 12:37

Sanlam's Sky solutions driven by Oomph! - Oomph! Africa
Sanlam's Sky solutions driven by Oomph!

Activation experts, Oomph! Africa who has delivered consistently for giant brands like Liquifruit, Nokia, Frisco, Philips, Axe, Mcel amongst an impressive list of other multi-national blue chip companies recently added another success to its already long list of achievements.

Issued by Oomph! Africa 21 Jan 2013 08:47

Anton Ressel
Is your brand doing its job?

Many people believe that the word 'brand' relates simply to the visual identity of a particular company, product or organisation - in other words the organisation's name, logo and general look and feel.

By Anton Ressel 18 Jan 2013 09:16

Marketing software solution available for South African businesses
Marketing software solution available for South African businesses

MPULL, a cloud-based marketing software solution incorporating operation and resource management and lead nurturing, began development of its end-to-end solution, which having been in its beta phase for over two years now, is now being used by South African brands.

18 Jan 2013 07:26

[2013 trends] Growing power, vulnerability of the corporate brand
[2013 trends] Growing power, vulnerability of the corporate brand

How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.

By Mike Freedman 17 Jan 2013 14:04

[2013 trends] Internal communication: high value, low cost
[2013 trends] Internal communication: high value, low cost

Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.

By Daniel Munslow 16 Jan 2013 10:59

Athar Naser
How to create good content

After having read my series of posts over the past few weeks, you'll know that content marketing is a vital part of any digital marketing campaign. To be successful, your campaign must be built around compelling content that keeps the consumer coming back for more, exposing them to your brand and drawing them to your products through a "pull" rather than a hard sell.

By Athar Naser 16 Jan 2013 07:05

Sarah Britten
The eternal skaam of the yellow bracelet

Whenever I'm having a bad day, I remind myself of this: at least I'm not one of those people who used to wear a yellow Livestrong bracelet. Or worse, one of those diehards who still wear them (earlier today, while having lunch in a coffee shop in a Sandton shopping centre, I spotted a man wearing one. He was wearing a checked shirt and chinos, so he wasn't being an ironic hipster).

By Sarah Britten 16 Jan 2013 06:56

[2013 trends] The old 'new' rules for language
[2013 trends] The old 'new' rules for language

Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]

By Tiffany Markman 15 Jan 2013 12:05

Jessica Davis
What is content marketing & why should you care

Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

By Jessica Davis 15 Jan 2013 07:28

[2013 trends] Social media marketing and the youth
[2013 trends] Social media marketing and the youth

The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.

By Bradley Maseko 15 Jan 2013 01:02

Allison Ross
A six-year-old debate: Internet versus non-Internet marketing

It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed.

By Allison Ross 14 Jan 2013 16:39

[2013 trends] Who said magazines are dead?
[2013 trends] Who said magazines are dead?

What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.

By Sue Disler 14 Jan 2013 14:44

[2013 trends] Time of choices, decisions for strategic marketing management
[2013 trends] Time of choices, decisions for strategic marketing management

Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...

By Darren Woolley 14 Jan 2013 14:14

Steve Ferguson
Why you should get proactive about privacy protection

The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information.

By Steve Ferguson 14 Jan 2013 07:29

Naseem Javed
Mega shifts in global advertising, branding skills

The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...

By Naseem Javed 14 Jan 2013 06:51

Fresh, True and Brave Awards - Blue Moon Corporate Communications
Fresh, True and Brave Awards

Every quarter Blue Moon recognises winners within the three categories of the Blue Moon Values of Fresh, True and Brave - with the final annual awards being held at the end of each year. As well as awards in each Value category, there is also an overall Fresh, True and Brave winner who embodies all of the Values.

Issued by Blue Moon Corporate Communications 10 Jan 2013 12:12

10th Tabbie Awards open for nominations
10th Tabbie Awards open for nominations

CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).

10 Jan 2013 09:23

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