Much has been said about the need to conduct consumer research on different devices, but what about completely switching up the format by choosing video over static ads? Here's why it works...
(Long live the Establishment Survey)...
The question is provoked by the weak economy, budget cuts and greater complexity...
A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.
Petros Kondos 23 Jan 2013
With South African mobile penetration now at 100% and the rapid adoption of smart phones, the marketing landscape in South Africa is continually evolving to cater for advancements in the realm of digital and traditional mediums.
Get Smarter 23 Jan 2013
In its new brand campaign, focusing on men who are 'Made of the Right Stuff', Windhoek has selected as its first ambassador, mountaineer Sibusiso Vilane, the first black African to scale all seven of the world's major mountain peaks and the first to successfully summit the world's greatest and most revered mountain, Everest. As an ambassador for the brand, he illustrates the inherent values of the brand's new marketing campaign.
23 Jan 2013
There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.
Thomas Kolster 22 Jan 2013
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
Warren Moss 22 Jan 2013
Late last week, FNB released its new brand campaign, featuring the voices of South African schoolchildren underscoring the concept of 'Help'. (video)
22 Jan 2013
At midnight on 31 December 2012, champagne was popped and the year 2013 was ushered in. The start of a new year always brings about change, or at least the resolve to change. In the business world, it's no different. Marketing strategists and account managers will be on the lookout for trends that they can implement into their digital marketing strategy for the New Year. So what are these trends? What are the best practice tips to implement them? And how are they arrived at?
Amy Johnson 22 Jan 2013
To support the small and medium size enterprises (SME) sector, Telkom Business is running a competition with prizes valued at R750,000, as part of its desire to create a lasting partnership with SMEs.
22 Jan 2013
As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed and this is what we can expect in 2013.
Gerry Costa 21 Jan 2013
Activation experts, Oomph! Africa who has delivered consistently for giant brands like Liquifruit, Nokia, Frisco, Philips, Axe, Mcel amongst an impressive list of other multi-national blue chip companies recently added another success to its already long list of achievements.
Oomph! Africa 21 Jan 2013
MPULL, a cloud-based marketing software solution incorporating operation and resource management and lead nurturing, began development of its end-to-end solution, which having been in its beta phase for over two years now, is now being used by South African brands.
18 Jan 2013
How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.
Mike Freedman 17 Jan 2013
Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.
Daniel Munslow 16 Jan 2013
Whenever I'm having a bad day, I remind myself of this: at least I'm not one of those people who used to wear a yellow Livestrong bracelet. Or worse, one of those diehards who still wear them (earlier today, while having lunch in a coffee shop in a Sandton shopping centre, I spotted a man wearing one. He was wearing a checked shirt and chinos, so he wasn't being an ironic hipster).
Sarah Britten 16 Jan 2013
After having read my series of posts over the past few weeks, you'll know that content marketing is a vital part of any digital marketing campaign. To be successful, your campaign must be built around compelling content that keeps the consumer coming back for more, exposing them to your brand and drawing them to your products through a "pull" rather than a hard sell.
Athar Naser 16 Jan 2013
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Bradley Maseko 15 Jan 2013
Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]
Tiffany Markman 15 Jan 2013
Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
Jessica Davis 15 Jan 2013
What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
Sue Disler 14 Jan 2013
Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
Darren Woolley 14 Jan 2013
The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information.
Steve Ferguson 14 Jan 2013
The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...
Naseem Javed 14 Jan 2013
It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed.
Allison Ross 14 Jan 2013
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
10 Jan 2013
Every quarter Blue Moon recognises winners within the three categories of the Blue Moon Values of Fresh, True and Brave - with the final annual awards being held at the end of each year. As well as awards in each Value category, there is also an overall Fresh, True and Brave winner who embodies all of the Values.
Blue Moon Corporate Communications 10 Jan 2013