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Athar Naser
What brands can learn from publishers

Online publishers have been perfecting the art of creating online content since the advent of the web. While advertisers have long been using digital to get their message to the consumer, they've only just recently started emulating what publishers do best - developing content that keeps consumers coming back for more.

By Athar Naser 4 Dec 2012 10:17

Chris Moerdyk
Is SA being priced out of the tourist market?

In the past, one of the big selling points about South Africa was that it was an inexpensive destination for foreign tourists. But nowadays, even with the rand having weakened like an overweight paunch-drunk boxer to worse than R9 to the US dollar, the country is getting a reputation for being a very expensive place to visit.

By Chris Moerdyk 3 Dec 2012 13:22

Nicole Capper
Get ready for content marketing, SEO in 2013

In anyone's world, 2012 has been a rollercoaster one. We still appear to be here, but who knows what will happen on 21 December if the dire warnings are in any way true. But operating on the positive assumption that there will be a 2013, I've been auditing MANGO-OMC's 2012 learnings and summarising them for our game plan for next year.

By Nicole Capper 3 Dec 2012 12:25

What's in The Media magazine's December digital edition?
What's in The Media magazine's December digital edition?

The December edition of the Media magazine is, once again, jam packed with insightful information on what's happening in the media industry. Readers will find new ways to gauge the industry through value-added digital content, imagery, video and audio. Contributors include Trevor Ormerod, Chris Vick, Gordon Patterson, Dario Milo, Michelle Solomon and Sandra Gordon.

3 Dec 2012 12:12

Estelle Nagel
The Ban-Ban Club: the rise of banned advertising

Earlier this week we saw the banning of yet another controversial advertisement poking fun at the president. I can't say that I think it's a bad thing.

By Estelle Nagel 30 Nov 2012 07:16

Matt Rose
The path-through-purchase and social

Leo Burnett is pioneering a new approach to shopper marketing that pays attention to extending the shopper journey both pre- and post-purchase. This idea has been doing the rounds at large multinational corporations as they look for better ways to find new audiences beyond 'interruption' marketing. This article is a quick summary of some of the innovative thinking coming from the Leo Burnett strategic function.

By Matt Rose 30 Nov 2012 07:15

Shantel Bassanna
Experiential marketing - why it works

With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging.

By Shantel Bassanna 30 Nov 2012 06:33

Quirk named Best Digital Agency at Financial Mail AdFocus Awards 2012

It's been a phenomenal year for Quirk, one of Africa's largest independent marketing agencies. Last night the agency was recognised as the Best Digital Agency in South Africa at Financial Mail's AdFocus Awards 2012.

Issued by Quirk 29 Nov 2012 13:07

King James wins Agencies' Agency of the Year
King James wins Agencies' Agency of the Year

At the Smartest Event, held at Wanderers Club, Johannesburg this morning, King James won the Agencies' Agency of the Year (Angy) Award for the second year in succession.

29 Nov 2012 12:17

Coca-Cola named Cannes Lions 2013 Creative Marketer of the Year
Coca-Cola named Cannes Lions 2013 Creative Marketer of the Year

The organisers of the Cannes Lions International Festival of Creativity have named Coca-Cola as the recipient of the 2013 Creative Marketer of the Year Award.

29 Nov 2012 08:57

On the Dot festive celebrations... Contact us for 10% discount
On the Dot festive celebrations... Contact us for 10% discount

With over 60% market share distributing 65 million pamphlets and 7 million newspapers per month, On the Dot will put your message in just the right hands.

Issued by On The Dot 28 Nov 2012 11:31

2013 APEX Awards open for entry
2013 APEX Awards open for entry

The annual APEX Awards, which recognises and celebrates the highest standards of communications campaigns' effectiveness, are open for nominations. The deadline for submissions is 15 March 2013.

28 Nov 2012 11:05

Getting rid of so-so social media
Getting rid of so-so social media

In the past, marketers have stressed the importance of brand visibility. The argument has been that having your brand visible in all the right places is important, even without interaction with customers. Unfortunately, living in a world where consumers see and hear an average of 3000 marketing messages a day, there is simply too much clutter out there to stand out from the crowd.

By Tyrone Middleton 27 Nov 2012 16:28

John Laurence
Considering conscious, unconscious cues

From preparing yourself in the morning and driving to work, to most activities throughout the day, your brain relies on fast and efficient automatic behaviours to minimise the effort of having to consciously weigh-up every decision that is encountered on a repetitive basis. How entrenched is your product in your consumer's habitual repertoire?

By John Laurence 27 Nov 2012 09:37

Minister plans clamp on ambush marketing
Minister plans clamp on ambush marketing

Companies hoping to piggyback on next year's Africa Cup of Nations (Afcon) to score free advertising could face criminal prosecution. Trade and Industry Minister Rob Davies has indicated his intention to designate the Afcon 2013 a "protected event" in terms of South Africa's ambush marketing legislation. This will ensure stringent advertising laws are enforced similar to those used during the 2010 Fifa World Cup.

27 Nov 2012 09:20

Athar Naser
Content marketing and social media

A few years ago brands were getting their heads around SEO and social media. Now content marketing has made it into the digital landscape and many are asking where SEO and social media fit into the picture.

By Athar Naser 26 Nov 2012 10:52

Content 2013 - The whole story
Content 2013 - The whole story

In today's fast-moving media environment, the role of branded content is becoming increasingly important. Content 2013 - SA's first, truly comprehensive content marketing conference, providing an all-encompassing and inclusive forum platform - will be taking place on 25 & 26 February 2013 at the Fugard Theatre in Cape Town.

Issued by MANGO-OMC 26 Nov 2012 09:07

South Africa's first crowd-sourced investment platform set to change the economic landscape
South Africa's first crowd-sourced investment platform set to change the economic landscape

Crowdinvest, the country's first ever crowd-sourced investment platform, looks set to revolutionise South Africa's economic landscape by breaking down investment barriers for a broad segment of the population.

Issued by Crowdinvest 23 Nov 2012 11:43

SuperSport shines at intl Sports Media Marketing Awards
SuperSport shines at intl Sports Media Marketing Awards

At the international Sports Media Marketing Awards - the industry Oscars - held in New York, SuperSport won a Gold and three Silver awards.

23 Nov 2012 09:21

Samantha Wright
The buzz around brand journalism

Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?

By Samantha Wright 23 Nov 2012 08:26

Maria Berrios-Carter
Unthink lately?

There is a well-known creative condition called "analysis paralysis". Fuelled by our incessant hunger for information and meaning, we have created a society too focused on the thinking and less so on the doing, overanalysing ourselves into a full stop. And the only way to move passed the stupefying white page staring back at you is to practice the art of Unthink.

By Maria Berrios-Carter 23 Nov 2012 06:45

African Market Momentum: insights, obstacles and opportunities
African Market Momentum: insights, obstacles and opportunities

The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town.

22 Nov 2012 12:28

Keeping an eye on competitors - Adcheck
Keeping an eye on competitors

Continuous competitor tracking has become vital in an environment where marketers have little time to check the advertisements of competitors says Angela Adamson, sales director at Adcheck.

Issued by Adcheck 21 Nov 2012 11:31

DStv brand campaign extends Javas' advice
DStv brand campaign extends Javas' advice

The new TVC for DStv, part of the integrated campaign executed by Ogilvy & Mather Johannesburg, introduces Javas, a sage adviser shipwrecked on a remote island who conjures up an answer to every possible problem. He graciously invites his fellow islanders to sip from the fountain of his wisdom. (video)

21 Nov 2012 10:51

Athar Naser
Difference between content marketing, SEO

Content marketing is not SEO. While they might overlap, content marketing and SEO are two distinct types of digital marketing. They are, however, mutually beneficial.

By Athar Naser 21 Nov 2012 07:00

Boomtown takes home an Assegai - Boomtown
Boomtown takes home an Assegai

Boomtown Strategic Brand Agency has achieved its second award in a week. Following its CLIO award, the agency won an Assegai for its Dream Starter campaign for Nelson Mandela Metropolitan University (NMMU).

Issued by Boomtown 20 Nov 2012 10:44

Glen Meier
The craft of simplification

We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification.

By Glen Meier 20 Nov 2012 08:27

John Laurence
You are a unique individual - just like everyone else

In a passage borrowed from Columbia Business School professor, Sheen Inyengar's book, The Art of Choosing, she makes her point that although everyone believes they are unique, we are actually more alike than we think. Barnum Effect statements like this are often used by mentalists, fortune tellers and clairvoyants to make "accurate" predictions about their subjects. And I've seen them used in marketing research.

By John Laurence 18 Nov 2012 10:04

Ben Wagner
The importance of building shared values

In a highly-connected world where social media savvy-consumers expect greater transparency from the companies whose brands they use, the absence of shared values is becoming an imposing threat to companies' triple bottom lines*.

By Ben Wagner 16 Nov 2012 12:11

John Laurence
Lessons from Marge Simpson and casinos

In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalise gambling in order to boost the town's flagging coffers. Marge, the mom, develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.

By John Laurence 16 Nov 2012 09:48

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