What brands can learn from publishers

[Athar Naser] Online publishers have been perfecting the art of creating online content since the advent of the web. While advertisers have long been using digital to get their message to the consumer, they've only just recently started emulating what publishers do best - developing content that keeps consumers coming back for more. 4 Dec 2012 10:17

Is SA being priced out of the tourist market?

[Chris Moerdyk] In the past, one of the big selling points about South Africa was that it was an inexpensive destination for foreign tourists. But nowadays, even with the rand having weakened like an overweight paunch-drunk boxer to worse than R9 to the US dollar, the country is getting a reputation for being a very expensive place to visit. 3 Dec 2012 13:22

Get ready for content marketing, SEO in 2013

[Nicole Capper] In anyone's world, 2012 has been a rollercoaster one. We still appear to be here, but who knows what will happen on 21 December if the dire warnings are in any way true. But operating on the positive assumption that there will be a 2013, I've been auditing MANGO-OMC's 2012 learnings and summarising them for our game plan for next year. 3 Dec 2012 12:25

What's in The Media magazine's December digital edition?

The December edition of the Media magazine is, once again, jam packed with insightful information on what's happening in the media industry. Readers will find new ways to gauge the industry through value-added digital content, imagery, video and audio. Contributors include Trevor Ormerod, Chris Vick, Gordon Patterson, Dario Milo, Michelle Solomon and Sandra Gordon. 3 Dec 2012 12:12

Techsys

Techsys Digital and The Foschini Group (TFG) thrilled by prestigious Inkosi Award win

[Issued by Techsys] The Inkosi Award, one of the most coveted of the DMA Assegai Awards, was awarded to The Foschini Group (TFG) for their Christmas Mystery Mobile campaign, which was developed by Techsys Digital (Cape Town). 3 Dec 2012 09:33

The Ban-Ban Club: the rise of banned advertising

[Estelle Nagel] Earlier this week we saw the banning of yet another controversial advertisement poking fun at the president. I can't say that I think it's a bad thing. 30 Nov 2012 07:16

The path-through-purchase and social

[Matt Rose] Leo Burnett is pioneering a new approach to shopper marketing that pays attention to extending the shopper journey both pre- and post-purchase. This idea has been doing the rounds at large multinational corporations as they look for better ways to find new audiences beyond 'interruption' marketing. This article is a quick summary of some of the innovative thinking coming from the Leo Burnett strategic function. 30 Nov 2012 07:15

Experiential marketing - why it works

[Shantel Bassanna] With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging. 30 Nov 2012 06:33

Quirk

Quirk named Best Digital Agency at Financial Mail AdFocus Awards 2012

[Issued by Quirk] It's been a phenomenal year for Quirk, one of Africa's largest independent marketing agencies. Last night the agency was recognised as the Best Digital Agency in South Africa at Financial Mail's AdFocus Awards 2012. 29 Nov 2012 13:07

King James wins Agencies' Agency of the Year

At the Smartest Event, held at Wanderers Club, Johannesburg this morning, King James won the Agencies' Agency of the Year (Angy) Award for the second year in succession. 29 Nov 2012 12:17

Coca-Cola named Cannes Lions 2013 Creative Marketer of the Year

The organisers of the Cannes Lions International Festival of Creativity have named Coca-Cola as the recipient of the 2013 Creative Marketer of the Year Award. 29 Nov 2012 08:57

On The Dot

On the Dot festive celebrations... Contact us for 10% discount

[Issued by On The Dot] With over 60% market share distributing 65 million pamphlets and 7 million newspapers per month, On the Dot will put your message in just the right hands. 28 Nov 2012 11:31

2013 APEX Awards open for entry

The annual APEX Awards, which recognises and celebrates the highest standards of communications campaigns' effectiveness, are open for nominations. The deadline for submissions is 15 March 2013. 28 Nov 2012 11:05

Getting rid of so-so social media

[Tyrone Middleton] In the past, marketers have stressed the importance of brand visibility. The argument has been that having your brand visible in all the right places is important, even without interaction with customers. Unfortunately, living in a world where consumers see and hear an average of 3000 marketing messages a day, there is simply too much clutter out there to stand out from the crowd. 27 Nov 2012 16:28