Coca-Cola named Cannes Lions 2013 Creative Marketer of the Year

The organisers of the Cannes Lions International Festival of Creativity have named Coca-Cola as the recipient of the 2013 Creative Marketer of the Year Award. 29 Nov 2012 08:57

On The Dot

On the Dot festive celebrations... Contact us for 10% discount

[Issued by On The Dot] With over 60% market share distributing 65 million pamphlets and 7 million newspapers per month, On the Dot will put your message in just the right hands. 28 Nov 2012 11:31

2013 APEX Awards open for entry

The annual APEX Awards, which recognises and celebrates the highest standards of communications campaigns' effectiveness, are open for nominations. The deadline for submissions is 15 March 2013. 28 Nov 2012 11:05

Getting rid of so-so social media

[Tyrone Middleton] In the past, marketers have stressed the importance of brand visibility. The argument has been that having your brand visible in all the right places is important, even without interaction with customers. Unfortunately, living in a world where consumers see and hear an average of 3000 marketing messages a day, there is simply too much clutter out there to stand out from the crowd. 27 Nov 2012 16:28

Considering conscious, unconscious cues

[John Laurence] From preparing yourself in the morning and driving to work, to most activities throughout the day, your brain relies on fast and efficient automatic behaviours to minimise the effort of having to consciously weigh-up every decision that is encountered on a repetitive basis. How entrenched is your product in your consumer's habitual repertoire? 27 Nov 2012 09:37

Minister plans clamp on ambush marketing

Companies hoping to piggyback on next year's Africa Cup of Nations (Afcon) to score free advertising could face criminal prosecution. Trade and Industry Minister Rob Davies has indicated his intention to designate the Afcon 2013 a "protected event" in terms of South Africa's ambush marketing legislation. This will ensure stringent advertising laws are enforced similar to those used during the 2010 Fifa World Cup. 27 Nov 2012 09:20

Content marketing and social media

[Athar Naser] A few years ago brands were getting their heads around SEO and social media. Now content marketing has made it into the digital landscape and many are asking where SEO and social media fit into the picture. 26 Nov 2012 10:52

MANGO-OMC

Content 2013 - The whole story

[Issued by MANGO-OMC] In today's fast-moving media environment, the role of branded content is becoming increasingly important. Content 2013 - SA's first, truly comprehensive content marketing conference, providing an all-encompassing and inclusive forum platform - will be taking place on 25 & 26 February 2013 at the Fugard Theatre in Cape Town. 26 Nov 2012 09:07

Crowdinvest

South Africa's first crowd-sourced investment platform set to change the economic landscape

[Issued by Crowdinvest] Crowdinvest, the country's first ever crowd-sourced investment platform, looks set to revolutionise South Africa's economic landscape by breaking down investment barriers for a broad segment of the population. 23 Nov 2012 11:43

SuperSport shines at intl Sports Media Marketing Awards

At the international Sports Media Marketing Awards - the industry Oscars - held in New York, SuperSport won a Gold and three Silver awards. 23 Nov 2012 09:21

The buzz around brand journalism

[Samantha Wright] Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it? 23 Nov 2012 08:26

Unthink lately?

[Maria Berrios-Carter] There is a well-known creative condition called "analysis paralysis". Fuelled by our incessant hunger for information and meaning, we have created a society too focused on the thinking and less so on the doing, overanalysing ourselves into a full stop. And the only way to move passed the stupefying white page staring back at you is to practice the art of Unthink. 23 Nov 2012 06:45

African Market Momentum: insights, obstacles and opportunities

The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town. 22 Nov 2012 12:28

Adcheck

Keeping an eye on competitors

[Issued by Adcheck] Continuous competitor tracking has become vital in an environment where marketers have little time to check the advertisements of competitors says Angela Adamson, sales director at Adcheck. 21 Nov 2012 11:31