For your marketing to become profit-driven, it's time to start asking the right questions. Three female marketers shared their secrets at Popimedia's recent profit-driven marketing breakfast...
By Leigh Andrews 1 day ago
In a passage borrowed from Columbia Business School professor, Sheen Inyengar's book, The Art of Choosing, she makes her point that although everyone believes they are unique, we are actually more alike than we think. Barnum Effect statements like this are often used by mentalists, fortune tellers and clairvoyants to make "accurate" predictions about their subjects. And I've seen them used in marketing research.
John Laurence 18 Nov 2012
In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalise gambling in order to boost the town's flagging coffers. Marge, the mom, develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.
John Laurence 16 Nov 2012
Hiring Bounty, which makes use of crowdsourcing as a recruitment tool, and Idea Bounty, which solves business problems by tapping into the creativity of the masses, are working together to find the best and most creative idea to drive traffic to the recruitment site.
15 Nov 2012
Email is still one of the most important and widely-used communication channels that marketers have at their disposal, but the way that many organisations use it is still surprisingly unrefined. Nowhere is this clearer than in the lack of attention many marketers pay to the mobile device as a channel for email marketing.
Richard Mullins 15 Nov 2012
As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.
15 Nov 2012
5FM has announced that Natalie Frank has been appointed as the station's new marketing manager which will see her developing and implementing the marketing and CSI strategy for 5FM and for promoting the station, its programming and events.
14 Nov 2012
Tasked with developing an insightful, relevant marketing campaign that would connect with the festival's target audience, 34Woman used the classic knock-knock joke (or klop-klop grap, in Afrikaans) to give this year's Aardklop festival more gees.
34° 14 Nov 2012
The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate revenues in excess of €3 million for the company by 2015.
14 Nov 2012
Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year.
Kantar Millward Brown 14 Nov 2012
You have a fantastic product or service. You have invested valuable resources into creating or acquiring an up-to-date, accurate and extensive database of prospective leads and clients for your company. So why aren't you seeing any results in terms of return on investment and sales?
Louise Robinson 14 Nov 2012
Recently launched by Liveoutloud at one of its events in the Sandton Audi Centre, the new Playoutloud App contains a cache of luxury goods worth over R5.7m and offers a competitive format to an exclusive subscriber base, which is limited to 500 members.
13 Nov 2012
In celebration of Heineken's 15-year association with the James Bond franchise and, in anticipation of the launch of Skyfall at the end of November 2102, the company has launched its international 'Crack the Case' campaign in South Africa. (video)
13 Nov 2012
As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic.
12 Nov 2012
Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out how search marketing, SEO and SMO can be used to improve a company's visibility online. [twitterfall]
12 Nov 2012
Operational since 1994, with an infrastructure that boasts 32 depots in South Africa with six over-border depots in Botswana, Lesotho, Swaziland and Namibia, On the Dot operations has grown from 240 to 360 contractors in the last two years, creating job opportunities for over 2 900 runners.
On the Dot 12 Nov 2012
Traditional advertising messages are no longer effective. To capture the attention of a consumer that is expert at tuning out "buy now" media messages, you need to offer them something they want. This is where content marketing, the latest buzzword in the digital marketing sphere, comes in.
Athar Naser 11 Nov 2012
As part of Caltex's new socially powered campaign, Sasha Martinengo will be embarking on a road trip in a vintage car powered by tweets.
10 Nov 2012
Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.
9 Nov 2012
Content marketing is the latest buzzword in the digital marketing sphere. It's a solution to connecting with today's savvy consumer who has become very good at tuning out media noise they're not interested in. Traditional advertising is no longer effective and rather than telling the consumer to "buy now", brands should be telling the consumer what they want to know.
Athar Naser 9 Nov 2012
Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.
Nonye Mpho Omotola 8 Nov 2012
Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about search marketing and how to make your company visible online. The studio guest this Thursday evening, 8 November 2012, will be Peter Olivier from AdMakers International. [twitterfall]
8 Nov 2012
A new global partnership brings together Sitecore's Microsoft-based enterprise web content management and customer experience management solutions together with Avanade's experience in online design and digital marketing expertise.
8 Nov 2012
One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation.
8 Nov 2012
One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing.
Daryn Smith 7 Nov 2012
Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.
Tony Wightman 6 Nov 2012
The desire to engage at every stage of the customer lifecycle has reportedly been the unrealised goal of many marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding clever, gratifying ways to add value to every aspect of the brand experience, reports the chief marketing officer (CMO) council in a new study recently released.
6 Nov 2012
A few months ago, I read an article on consumer segmentation that asked why we're still defining people by their fridges. It boggles the mind that there can still be this perception about SAARF's Living Standards Measure (LSM) after all these years!
Michelle Boehme 5 Nov 2012