Velocity Afrika is a dedicated division focused on the producing and directing of commercials within the African continent.
Focusing on the needs of a time poor and highly mobile generation, our goal is to deliver interactive and memorable communications for our clients which, delivered straight to the pocket, can be measured and which deliver fantastic and proven ROI.
Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.
By Tony Wightman 6 Nov 2012 17:09
The desire to engage at every stage of the customer lifecycle has reportedly been the unrealised goal of many marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding clever, gratifying ways to add value to every aspect of the brand experience, reports the chief marketing officer (CMO) council in a new study recently released.
6 Nov 2012 11:31
A few months ago, I read an article on consumer segmentation that asked why we're still defining people by their fridges. It boggles the mind that there can still be this perception about SAARF's Living Standards Measure (LSM) after all these years!
By Michelle Boehme 5 Nov 2012 17:42
Stretch Experiential Marketing will be conceptualising and executing some large activations at the 4U Plett Rage festival in Plettenberg Bay from 23 November to 8 December.
3 Nov 2012 12:16
Do you market yourself as a 'green' business? OK, so you may use recycled materials in your products, limit electricity usage, even have different dustbins for glass, plastic and other, but does that entitle you to use words such as 'sustainable manufacturer' or 'environmentally-friendly' in your marketing spiel?
By Anton Ressel 3 Nov 2012 06:37
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012 13:16
The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.
2 Nov 2012 11:34
If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.
By Abey Mokgwatsane 2 Nov 2012 10:00
Alistair Mokoena, previously head of marketing at ABSA Retail & Business Bank, has joined Draftfcb Johannesburg as managing director. In addition to his role as managing director of the biggest agency in the Draftfcb group, he takes on responsibility for its retail arm, Swipe, and specialist agency, 1886.
Issued by Draftfcb (South Africa) 2 Nov 2012 09:46
This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go?
By Marion Scher 2 Nov 2012 08:05
Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue.
By Rolf Akermann 2 Nov 2012 06:30
To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)
By Banele Rewo 2 Nov 2012 06:12
Brands wishing to reach the mass market in Africa are wasting their digital campaign spend if they fail to target feature phone users.
By Marc Herson 2 Nov 2012 05:39
At the beginning of the year I attended a strategy workshop. One of the concepts we were taken through was the theory behind why people often don't like trying new things, specifically when it comes to marketing.
By Mark Schefermann 2 Nov 2012 05:20
Companies that want to position themselves to drive business value from digital marketing must start working towards mastering the discipline of remarketing or risk getting left behind by nimbler rivals.
By Richard Mullins 1 Nov 2012 06:36
BrandsRock was recently briefed to manage pre-activations and host a Gold Rush-themed street party to celebrate the opening of the new PUMA store in Braamfontein, Johannesburg.
Issued by BrandsRock 31 Oct 2012 11:13
On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign.
31 Oct 2012 07:30
In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably.
By Tony Sham 31 Oct 2012 06:41
Current tight market conditions have forced the retail property marketing specialist to be more innovative than ever before to ensure a healthy return on investment for clients.
By Doug Mayne 31 Oct 2012 06:25
A great idea and the necessary resources to start a business are no guarantee of success. So many have had a sound idea and have executed it passionately and into the right market, but still found themselves as one of the nine out of ten small businesses that fail. What could have gone wrong?
By Abram Molelemane 31 Oct 2012 06:05
American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein.
By Ann Druce 31 Oct 2012 05:32
The recent ad campaign for the new product line from Prominent Paints, Evolve, has been created by human.kind. The agency began by developing the product name, as the paint is 100% lead free, contains zero solvents, is 70% organic and has zero VOC (Volatile Organic Compounds), which normally are given off by new coatings and adhesives in the form of in the form of harmful gases.
30 Oct 2012 11:27
M&C Saatchi Sport & Entertainment, one of the top sports marketing companies in the United Kingdom for the past four out of five years, launches in South Africa.
Issued by M&C Saatchi Abel 27 Oct 2012 13:19
Advances in technology, the increase in connectivity, social media and cloud-computing has enabled a quicker route to collaboration, but are companies taking a holistic enough approach to the concept of 'team' in terms of a more successful project outcome?
By Mike Jones 26 Oct 2012 07:05
Radio promotions are a lot more than buying a spot schedule on a local radio station. So what is the art of a tailor-made radio campaign?
By Charlie Wannell 26 Oct 2012 06:38
The advertising industry, civil society, academia and government, earlier this week, deliberated on the issue of banning alcohol advertising in a heated debate held in Johannesburg.
26 Oct 2012 05:33
EdgeRank has become a household term for Facebook marketers, primarily because this algorithm determines which posts appear in the prime marketing real estate of users' news feeds. In much the same vein as Google search, Facebook is always looking to optimise and update its algorithm.
By Amy Johnson 25 Oct 2012 05:22
Understanding our consumer is key not only to the way that we construct our offer, but also to the way we communicate this offer in the market. But what is the insight we are after? Consumers are notoriously bad at picking packaging or choosing a logo so how do we ensure that they are at the heart of our business and that we do get that competitive edge?
Issued by imagineNATION Alliance 24 Oct 2012 10:32
HMC Seswa Corporate Communications has been appointed to handle the marketing and communications of the Mineworkers Investment Trust (MIT). The National Union of Mineworkers established MIT in 1995, as a wealth-creating entity to assist retrenched workers and empower union members.
24 Oct 2012 09:56
The award ceremony for the 2012 Assegai Integrated Marketing Awards will be hosted at the Sax Arena in Centurion on Thursday 15 November 2012. Sponsored by the SA Post Office for the sixth consecutive year, this event acknowledges and recognises excellent work in the direct marketing space.
24 Oct 2012 09:32
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