MSC Cruises is launching a new TV advertising campaign based on a series of moments. Both unexpected and spontaneous, they are inspired by the company's unique Mediterranean spirit and way of life.
24 Jan 2013 10:07
[Gareth Pearson] A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
23 Jan 2013 12:48
[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.
22 Jan 2013 09:55
A newspaper report accusing ministers of being disrespectful towards the media was based on "generalisation" and was unfortunate, the Government Communication and Information System (GCIS) said.
22 Jan 2013 09:55
Despite the myth that consumers do not notice advertising anymore, research results in fact show the exact opposite; and what's more, these results also prove print advertising's efficacy, says Ask Afrika's Dr Amelia Richards, client services director for the company.
22 Jan 2013 09:16
The February issue of
Popular Mechanics, on sale today, showcases a compelling line-up of gadgets, gaming, leisure activities, sci-tech and other features directed specifically at the curious teenagers who make up an increasingly important segment of the brand's audience. The custom-produced content forms part of
PM Zone, the magazine's new bound-in teen supplement that made its debut last month.
21 Jan 2013 08:35
[Rod Baker] NEWSWATCH: 2012 saw news around Marikana, Zumaville, Julius Malema and the school textbook crisis, but the National Press Club decided rhino in South Africa was the 2012 Newsmaker of The Year - and that led to some strident criticism, reports
Times Live.
21 Jan 2013 06:06
[Ilse du Plessis] LONDON, UK / BERLIN, GERMANY / PARIS, FRANCE / BRASILIA, BRAZIL: The way in which we keep up with the news has changed greatly over the past decade. How many of us still buy a daily newspaper? Many of us opt to get our news from a variety of online sources.
16 Jan 2013 06:29NEWSWATCH:
Mail & Guardian reports Caxton has boosted its stake in Times Media Group.
16 Jan 2013 06:24
[Tiffany Markman] Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the
mini-disclaimer at the bottom.]
15 Jan 2013 12:05
[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both
external (the youth market) and
internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
15 Jan 2013 01:02
[Sue Disler] What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and
digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
14 Jan 2013 14:44
[Darren Woolley] Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
14 Jan 2013 14:14
The Media magazine kicks off its January 2013 offering with a hard-hitting investigative slant into black market magazine trading which has led to arrests. Contributors include Raymond Louw, Jacques du Preez, Paula Slier, Harry Herber, Okyerebea Ampofo-Anti and Howard Thomas.
11 Jan 2013 09:58
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
