The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
By Johanna McDowell 29 Jan 2013 12:41
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
By Mike Silver 29 Jan 2013 11:18
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
By Doug Mayne 28 Jan 2013 11:56
"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
By Kevin Bassett 28 Jan 2013 10:52
I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.
By Thomas Oosthuizen 28 Jan 2013 10:05
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
By Gisele Wertheim Aymes 25 Jan 2013 12:59
A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.
By Petros Kondos 23 Jan 2013 11:27
There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.
By Thomas Kolster 22 Jan 2013 10:53
In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.
By Mongezi Mtati 21 Jan 2013 11:49
How does your brand break through the clutter? If you're in the business of understanding and catering to the evolution of consumer needs, desires and expectations, look front and centre. Here are my predictions for 2013...
By Abey Mokgwatsane 18 Jan 2013 12:05
Increasingly, people are valuing intangibles benefits of a job over the bottom-line salary. 2013 will be the year where recruitment and talent retention are governed by the environment and not simply the pay check.
By Greg Schneider 18 Jan 2013 11:37
We love retainers. We adore retainers. We want retainers. But are retainers what clients want and what PR brands need in 2013?
By Keri-Ann Stanton 6 Feb 2013 05:48
Regular communication is something every human being desires, this need is hard-coded into us and is something that we cannot do without. Relevant communication is equally import to us human beings - there is nothing worse than dealing with irrelevant communication. Brands that plan their communication strategy have an excellent opportunity to exploit these needs by ensuring regular and relevant communication.
By Mike Taberner 2 Feb 2013 11:00
Taking a brief is a misnomer. That's as dangerous as taking candy from a stranger (in a long coat). You are sitting in front of the client because he/she wants something. And it's not a Loerie...
By Sid Peimer 1 Feb 2013 07:01
Now I'm no soothsayer and there are no crystal balls lying around my house, honest, but you don't need special powers to see, in certain areas, where trouble is barrelling down the road towards you.
By Marion Scher 31 Jan 2013 08:00
After a couple of decades in business (the agency not me!) it is fascinating to still hear of unhappy clients, that when push comes to shove, stay with the agencies that drive them mad, simply because 'better the devil you know.'
By Keri-Ann Stanton 31 Jan 2013 05:55
A question I'm constantly being asked, possibly as a result of shrinking budgets, is whether organisations should take communications totally in-house or use one or more agencies.
By Marion Scher 23 Jan 2013 07:05
Looking for a public relations agency? It's a difficult decision; we know. PR is a very difficult thing to define in absolute terms, and because of this it feels like navigating a minefield in the dark as you go through the process of chemistry meetings and pitches.
Issued by Wetpaint Advertising 4 Feb 2013 11:27
The International Association of Business Communicators will present a workshop on 20 February on the laws of copyright and features the new business licence, launched by the Dramatic, Artistic and Literary Rights Organisation (DALRO), and how it gives businesses legal permission to copy and distribute content through relationships with local publishers and affiliate international organisations.
1 Feb 2013 06:07
One of the world's most famous and successful investors - Warren Buffett, prefers to write in plain English. He wrote the preface in the Plain English Handbook, published by the US Securities and Exchange Commission - which gives some useful advice...
By James Hurford 1 Feb 2013 05:42
I have been closely following the unfolding of events surrounding Lance's confession about using performance-enhancing drugs for all his seven counts of Tour de France victories with keen interest. The reports have painted a gloomy picture: A once highly esteemed sports hero and a philanthropic icon dedicated to a noble cause, has now rewritten his own history as one of the greatest 'fallen' heroes of our times.
By Arthur Sithole 31 Jan 2013 08:40
The Dramatic, Artistic and Literary Rights Organisation (DALRO) a copyright asset management agency that administers various aspects of copyright on behalf of authors, artists and publishers, has released a media monitoring organisation licence and a business licence which enables organisations to meet their copyright obligations in a format that is both easy to use and administer.
30 Jan 2013 10:17
marcusbrewster has been appointed to promote the South African Success Summit 2013 on behalf of UK-based Global Success Summits. In line with the PR firm's new positioning as a managed communication services provider, it is partnering with event agency The Little Black Book to deliver a holistic marketing solution including sponsorship, social media, speaker coordination and media liaison.
24 Jan 2013 08:34
Communications director general Rosey Sekese has been put on special leave, the department said on Monday (21 January).
22 Jan 2013 10:39
Count me among the few lost souls who had very little interest in watching doping Tour de France cyclist Lance Armstrong being interviewed by Oprah Winfrey.
By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 21 Jan 2013 09:57
The PRISM Awards have announced the 32-judge panel for the 2013 awards, which close for entry on 25 January 2013.
21 Jan 2013 08:32
Receive free email newsletter
Tell a friend about us