Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Issued by Bizcommunity.com 4 Jan 2013 11:30
Whenever I conduct crisis communication training with clients, I always open with the story of Tony Hayward. Hayward, as you will recall, was the CEO of BP at the time of the oil spill in the Mexican Gulf. He made several unfortunate faux pas from the get-go - The New York Times reported that when the news broke, he asked fellow BP executives, "What the hell did we do to deserve this?" (video)
By Estelle Nagel 8 Jan 2013 06:35
Many entrepreneurs are unfamiliar and unaware of how PR can benefit their start-up business. There is a common misconception that start-ups don't need PR until they have made it to the top, but you don't need to be a JSE listed company to benefit from PR.
By Lucinda Boddy 19 Dec 2012 05:24
Another year has come and gone, and what a wild ride it was. We, at CoreXalance would like to take this opportunity to express our sincere gratitude and thanks for your support during 2012.
Issued by CoreXalance 13 Dec 2012 10:51
Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max.
By Estelle Nagel 12 Dec 2012 08:34
Mortimer Harvey's recent 21st birthday celebration at its home in Paulshof provided great excitement and cause for celebration as the agency welcomed clients and long standing friends, past, present and future to raise a glass to a truly independent South African success in the advertising and communication arena.
Issued by Mortimer Harvey 11 Dec 2012 09:47
PA Series: Business writing, communication and negotiation skills will be taking place from 14 to 15 February 2013 in Johannesburg, South Africa. Organised by marcus evans, the course trainer is Suezette Smit, founder and managing director of Performance Development Interactive, South Africa.
Issued by Marcus Evans 7 Dec 2012 09:02
To find out more about character-based entertainment products, youth-orientated content and communications solutions, tune in to our last Biz Takeouts Marketing & Media radio show for 2012, streamed live from 5pm-6pm via 2oceansVibe Radio. The studio guest this Thursday evening, 6 December 2012, will be Richard Morgan-Grenville, CEO of Strika Entertainment. [twitterfall]
6 Dec 2012 07:05
Social networks in emerging markets, like Russia's Runet and Mxit in South Africa, provide unique applications that give them massive regional advantage over standardised global platforms such as Facebook. This was the conclusion drawn by communication experts from Europe, the Middle East and Africa at the annual Worldcom EMEA conference in Moscow.
Issued by Lange 360 4 Dec 2012 11:26
In anyone's world, 2012 has been a rollercoaster one. We still appear to be here, but who knows what will happen on 21 December if the dire warnings are in any way true. But operating on the positive assumption that there will be a 2013, I've been auditing MANGO-OMC's 2012 learnings and summarising them for our game plan for next year.
By Nicole Capper 3 Dec 2012 12:25
With the recent formation of Lefatse Vehicle Solutions - the result of a partnership between Boitumelong Holdings and Ros Roca Group - a leading manufacturer of waste equipment in Europe, Mann Made Media was tasked with developing a creative identity for the new brand.
Issued by Mann Made Media 28 Nov 2012 11:57
I confess: I turn to Twitter and Facebook in the wee hours when I can't sleep - and last night a rather interesting thing happened.
By Gill Moodie 27 Nov 2012 11:53
Grapevine Communications' managing director, Marie Yossava, has attained the internationally recognised accreditation certification for PR practitioners, called the APR (Accredited in Public Relations), cum laude.
Issued by Grapevine Communications 23 Nov 2012 10:13
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
By Samantha Wright 23 Nov 2012 08:26
Focusing on employee-centric strategy before being client-centric should be the key of every organisation's success. It seems most organisations have made clients their first priority instead of those serving the needs/wants of the clients. Customer advocacy is important but it begins with ensuring that the employees live and breathe the brand before any external stakeholder, which will result in customer satisfaction.
By Zimkhitha Mqutheni 21 Nov 2012 06:02
SAIL Event Promoters has appointed Communication Services Africa, the communication strategist division of Celebrity Services Africa, to handle the PR and communication for the 152nd L'Ormarins Queen's Plate taking place at Kenilworth Race Course on 12 January 2013.
20 Nov 2012 17:04
There are a significant number of misconceptions as to what exactly a PR strategy entails and how it adds value to business. This presents a considerable challenge for practitioners in the PR space, particularly with regards to the management of client expectations.
By Lucinda Boddy 15 Nov 2012 09:46
As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic.
12 Nov 2012 11:16
Most businesses focus more on their external communication strategies forgetting that the main drivers of their brand are its employees. Employees can play a major role in acting as ambassadors of the organisation through an internal communications plan. Involved, valued employees are much happier at their work environment.
By Zimkhitha Mqutheni 12 Nov 2012 10:13
Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.
9 Nov 2012 11:29
The Eskom 49M initiative is a call for 49 million South Africans to embrace the culture of energy saving. Blue Moon is in a five-year partnership with Eskom, their role being to communicate the campaign internally, ensuring the initiative resonates with the Eskom audience and within the bigger energy efficiency landscape.
Issued by Blue Moon 8 Nov 2012 09:55
Cape Town-based digital media specialist, Digital Fire, has taken a winery in Darling to new social heights. Darling Cellars approached Digital Fire in February, striking up a brand/agency relationship that would lead to a staggering 4 900% growth of their Facebook following.
Issued by Digital Fire 7 Nov 2012 08:42
The University of Cape Town, together with online education company, GetSmarter, recently launched the University of Cape Town Public Relations online short course that aims to equip professionals in the field of public relations with the skills required to utilise both traditional and new media tools.
Issued by Get Smarter 6 Nov 2012 10:47
In the preceding week I was looking forward to my flight from Cape Town to Johannesburg over the weekend. However my excitement was short lived; on Friday afternoon I was one among the thousand of people who heard via e.tv news that 1time Airline had filed for liquidation.
By Nthabeleng Meso 6 Nov 2012 08:49
Following a four-way pitch, marcusbrewster has been appointed as the South African PR agency for Movember, the global men's health charity. Last year some 18,000 South African Mo Bros and Mo Sistas registered as active participants in Movember and R4.9 million was raised.
6 Nov 2012 06:04
There are no experts on Twitter and Facebook and I'd do a careful check on the credentials of any "consultant" you might be thinking of paying to advise your company or train your staff on how best to use them.
By Gill Moodie: @grubstreetSA 2 Nov 2012 15:32
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012 13:16
This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go?
By Marion Scher 2 Nov 2012 08:05
In the world of consumer lifestyle PR, it wasn't long ago when a close, well-managed relationship with a handful of key publications was enough to secure you high profile coverage for a brand and its key products.
By Lorrianne Cloete 1 Nov 2012 06:17
Effective integrated employee engagement (IEE) is about understanding your audience, targeting the message and maximising the media. In other words, with every brief you take, you need to understand exactly who you are talking to. Always communicate a single-minded message, broken down where appropriate, to the different audiences within an organisation.
By Sarah Leftwich 28 Oct 2012 13:41
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