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Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Episode 113: Pete Case on the Gloo, Ogilvy SA merger

Date: 13 Nov 2014
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Episode 112: Will Green, Mammoth BI and the Work Your Wealth event

Date: 6 Nov 2014
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Grapevine's MD achieves Prisa's highest international accreditation for PR practitioners

Grapevine Communications' managing director, Marie Yossava, has attained the internationally recognised accreditation certification for PR practitioners, called the APR (Accredited in Public Relations), cum laude.

Issued by Grapevine Communications 23 Nov 2012 10:13

Samantha Wright
The buzz around brand journalism

Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?

By Samantha Wright 23 Nov 2012 08:26

Zimkhitha Mqutheni
Employees - brand champions of organisations

Focusing on employee-centric strategy before being client-centric should be the key of every organisation's success. It seems most organisations have made clients their first priority instead of those serving the needs/wants of the clients. Customer advocacy is important but it begins with ensuring that the employees live and breathe the brand before any external stakeholder, which will result in customer satisfaction.

By Zimkhitha Mqutheni 21 Nov 2012 06:02

CSA appointed to handle PR for L'Ormarins Queen's Plate 2013
CSA appointed to handle PR for L'Ormarins Queen's Plate 2013

SAIL Event Promoters has appointed Communication Services Africa, the communication strategist division of Celebrity Services Africa, to handle the PR and communication for the 152nd L'Ormarins Queen's Plate taking place at Kenilworth Race Course on 12 January 2013.

20 Nov 2012 17:04

Lucinda Boddy
Managing clients' expectations

There are a significant number of misconceptions as to what exactly a PR strategy entails and how it adds value to business. This presents a considerable challenge for practitioners in the PR space, particularly with regards to the management of client expectations.

By Lucinda Boddy 15 Nov 2012 09:46

Tuk Tuks Race highlights CSI initiatives
Tuk Tuks Race highlights CSI initiatives

As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic.

12 Nov 2012 11:16

Zimkhitha Mqutheni
Internal communications: integral part of business

Most businesses focus more on their external communication strategies forgetting that the main drivers of their brand are its employees. Employees can play a major role in acting as ambassadors of the organisation through an internal communications plan. Involved, valued employees are much happier at their work environment.

By Zimkhitha Mqutheni 12 Nov 2012 10:13

Kagiso and VenFin Media call off talks on assets

Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.

9 Nov 2012 11:29

Illuminating the future - Blue Moon Corporate Communications
Illuminating the future

The Eskom 49M initiative is a call for 49 million South Africans to embrace the culture of energy saving. Blue Moon is in a five-year partnership with Eskom, their role being to communicate the campaign internally, ensuring the initiative resonates with the Eskom audience and within the bigger energy efficiency landscape.

Issued by Blue Moon Corporate Communications 8 Nov 2012 09:55

Digital Fire creates amazing social growth for Darling Cellars - Digital Fire
Digital Fire creates amazing social growth for Darling Cellars

Cape Town-based digital media specialist, Digital Fire, has taken a winery in Darling to new social heights. Darling Cellars approached Digital Fire in February, striking up a brand/agency relationship that would lead to a staggering 4 900% growth of their Facebook following.

Issued by Digital Fire 7 Nov 2012 08:42

New university short course deals with challenges of modern PR environment

The University of Cape Town, together with online education company, GetSmarter, recently launched the University of Cape Town Public Relations online short course that aims to equip professionals in the field of public relations with the skills required to utilise both traditional and new media tools.

Issued by Get Smarter 6 Nov 2012 10:47

Nthabeleng Meso
Business lessons to be learned from 1time airline

In the preceding week I was looking forward to my flight from Cape Town to Johannesburg over the weekend. However my excitement was short lived; on Friday afternoon I was one among the thousand of people who heard via e.tv news that 1time Airline had filed for liquidation.

By Nthabeleng Meso 6 Nov 2012 08:49

marcusbrewster wins Movember charity account
marcusbrewster wins Movember charity account

Following a four-way pitch, marcusbrewster has been appointed as the South African PR agency for Movember, the global men's health charity. Last year some 18,000 South African Mo Bros and Mo Sistas registered as active participants in Movember and R4.9 million was raised.

6 Nov 2012 06:04

Gill Moodie
Social network: It won't pay if you don't play

There are no experts on Twitter and Facebook and I'd do a careful check on the credentials of any "consultant" you might be thinking of paying to advise your company or train your staff on how best to use them.

By Gill Moodie: @grubstreetSA 2 Nov 2012 15:32

Bookmarks 2012 - all the winners
Bookmarks 2012 - all the winners

The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.

2 Nov 2012 13:16

Marion Scher
Are press releases a thing of the past?

This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go?

By Marion Scher 2 Nov 2012 08:05

Lorrianne Cloete
Is your PR pushing pictures and paper?

In the world of consumer lifestyle PR, it wasn't long ago when a close, well-managed relationship with a handful of key publications was enough to secure you high profile coverage for a brand and its key products.

By Lorrianne Cloete 1 Nov 2012 06:17

Sarah Leftwich
The importance of integrated employee engagement

Effective integrated employee engagement (IEE) is about understanding your audience, targeting the message and maximising the media. In other words, with every brief you take, you need to understand exactly who you are talking to. Always communicate a single-minded message, broken down where appropriate, to the different audiences within an organisation.

By Sarah Leftwich 28 Oct 2012 13:41

BBQ honours Vuma Reputation Management
BBQ honours Vuma Reputation Management

At the eleventh edition of the Black Business Quarterly Awards (BBQ), held at Emperor's Palace on 19 October 2012, Vuma Reputation Management won the New and Innovative Business Award in recognition of its innovation in the area of corporate reputation management, crisis communication, media training and the integration of social media tools into the business environment.

25 Oct 2012 07:28

Prism Awards calling professionals
Prism Awards calling professionals

The annual PRISM Awards competition, which recognises excellence in the public relations and communication profession, reminds the industry that the deadline for entries to the 2013 PRISM Awards is 25 January 2013.

25 Oct 2012 07:05

HMC Seswa lands Mineworkers Investment Trust
HMC Seswa lands Mineworkers Investment Trust

HMC Seswa Corporate Communications has been appointed to handle the marketing and communications of the Mineworkers Investment Trust (MIT). The National Union of Mineworkers established MIT in 1995, as a wealth-creating entity to assist retrenched workers and empower union members.

24 Oct 2012 09:56

Marion Scher
When the call comes... Pick up

The phone call that no CEO wants to get is the one with the name Carte Blanche attached to it. Immediately the antennae go up - why do they want to talk to us? What do they know we don't?

By Marion Scher 24 Oct 2012 06:27

Felix Baumgartner jump could yield over £100-million in exposure for Red Bull
Felix Baumgartner jump could yield over £100-million in exposure for Red Bull

Commenting on the recent space jump of Felix Baumgartner, Ilsa Grabe, business unit head at media agency Carat, says the stunt has been calculated to yield over £100-million in return on exposure for Red Bull.

22 Oct 2012 09:34

CSA handles media communication for Fashion Week Africa
CSA handles media communication for Fashion Week Africa

African Fashion International (AFI) has appointed Communication Services Africa to handle media communication for Mercedes-Benz Fashion Week Africa from 24-28 October 2012 at Melrose Arch, Johannesburg.

19 Oct 2012 11:04

Dear Apostrophe (A Love Letter)
Dear Apostrophe (A Love Letter)

You and I have come a long way together. We began our collaboration some 25 years ago, when you'd regularly forgive my crayoned abuse of your good nature. Then, we became allies: just you and me, against the world, using permanent marker to 'correct' the punctuation on signs proclaiming Ladies Room.

By Tiffany Markman 19 Oct 2012 08:16

Carolyn Holgate
Be a start-up success story!

If you're itching for a new challenge or always fancied yourself a bit of an entrepreneur, why not start your own business? It may seem like a mammoth task, but setting yourself up online to start communicating and selling to potential customers is easier than you think. I will shares some of my top five tips on helping you on the road to start-up success.

By Carolyn Holgate 18 Oct 2012 09:49

Michelle de Pons-James joins Text100 Johannesburg
Michelle de Pons-James joins Text100 Johannesburg

Global communications consultancy, Text100, has announced that Michelle de Pons-James will head up the South African office, taking over from Dominique Pienaar.

17 Oct 2012 09:45

Join expert debate on brand reputation in Sandton on Thursday

A breakfast debate, hosted by Theredzone.co.za on Thursday, 18 October, will see Jeremy Maggs facilitate a 60-minute session on how brands can lose their reputation in the blink of an eye and how difficult it is to rebuild it unless there is a considered and intelligent strategy underpinning efforts.

16 Oct 2012 16:32

New international account for Greater Than
New international account for Greater Than

Following a four-way pitch, Greater Than has won the PR account for 2012/2013 for the Entertainer, an international Dubai-based company, a boutique publishing company established in 2001 by owner and CEO, Donna Benton that offers 21 books across 14 destinations and 11 countries.

16 Oct 2012 06:15

ABN360 selects marcusbrewster
ABN360 selects marcusbrewster

ABN360, owner of CNBC Africa and Forbes Africa Magazine, has appointed marcusbrewster as its PR agency.

15 Oct 2012 09:08

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