Cape Town-based digital media specialist, Digital Fire, has taken a winery in Darling to new social heights. Darling Cellars approached Digital Fire in February, striking up a brand/agency relationship that would lead to a staggering 4 900% growth of their Facebook following.
Issued by Digital Fire 7 Nov 2012 08:42
The University of Cape Town, together with online education company, GetSmarter, recently launched the University of Cape Town Public Relations online short course that aims to equip professionals in the field of public relations with the skills required to utilise both traditional and new media tools.
Issued by Get Smarter 6 Nov 2012 10:47
In the preceding week I was looking forward to my flight from Cape Town to Johannesburg over the weekend. However my excitement was short lived; on Friday afternoon I was one among the thousand of people who heard via e.tv news that 1time Airline had filed for liquidation.
By Nthabeleng Meso 6 Nov 2012 08:49
Following a four-way pitch, marcusbrewster has been appointed as the South African PR agency for Movember, the global men's health charity. Last year some 18,000 South African Mo Bros and Mo Sistas registered as active participants in Movember and R4.9 million was raised.
6 Nov 2012 06:04
There are no experts on Twitter and Facebook and I'd do a careful check on the credentials of any "consultant" you might be thinking of paying to advise your company or train your staff on how best to use them.
By Gill Moodie: @grubstreetSA 2 Nov 2012 15:32
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012 13:16
Effective integrated employee engagement (IEE) is about understanding your audience, targeting the message and maximising the media. In other words, with every brief you take, you need to understand exactly who you are talking to. Always communicate a single-minded message, broken down where appropriate, to the different audiences within an organisation.
By Sarah Leftwich 28 Oct 2012 13:41
At the eleventh edition of the Black Business Quarterly Awards (BBQ), held at Emperor's Palace on 19 October 2012, Vuma Reputation Management won the New and Innovative Business Award in recognition of its innovation in the area of corporate reputation management, crisis communication, media training and the integration of social media tools into the business environment.
25 Oct 2012 07:28
HMC Seswa Corporate Communications has been appointed to handle the marketing and communications of the Mineworkers Investment Trust (MIT). The National Union of Mineworkers established MIT in 1995, as a wealth-creating entity to assist retrenched workers and empower union members.
24 Oct 2012 09:56
Commenting on the recent space jump of Felix Baumgartner, Ilsa Grabe, business unit head at media agency Carat, says the stunt has been calculated to yield over £100-million in return on exposure for Red Bull.
22 Oct 2012 09:34
African Fashion International (AFI) has appointed Communication Services Africa to handle media communication for Mercedes-Benz Fashion Week Africa from 24-28 October 2012 at Melrose Arch, Johannesburg.
19 Oct 2012 11:04
You and I have come a long way together. We began our collaboration some 25 years ago, when you'd regularly forgive my crayoned abuse of your good nature. Then, we became allies: just you and me, against the world, using permanent marker to 'correct' the punctuation on signs proclaiming Ladies Room.
By Tiffany Markman 19 Oct 2012 08:16
If you're itching for a new challenge or always fancied yourself a bit of an entrepreneur, why not start your own business? It may seem like a mammoth task, but setting yourself up online to start communicating and selling to potential customers is easier than you think. I will shares some of my top five tips on helping you on the road to start-up success.
By Carolyn Holgate 18 Oct 2012 09:49
Global communications consultancy, Text100, has announced that Michelle de Pons-James will head up the South African office, taking over from Dominique Pienaar.
17 Oct 2012 09:45
A breakfast debate, hosted by Theredzone.co.za on Thursday, 18 October, will see Jeremy Maggs facilitate a 60-minute session on how brands can lose their reputation in the blink of an eye and how difficult it is to rebuild it unless there is a considered and intelligent strategy underpinning efforts.
16 Oct 2012 16:32
Following a four-way pitch, Greater Than has won the PR account for 2012/2013 for the Entertainer, an international Dubai-based company, a boutique publishing company established in 2001 by owner and CEO, Donna Benton that offers 21 books across 14 destinations and 11 countries.
16 Oct 2012 06:15
ABN360, owner of CNBC Africa and Forbes Africa Magazine, has appointed marcusbrewster as its PR agency.
15 Oct 2012 09:08
From 1 January 2013, the African Press Organisation (APO) becomes the sole pan-African press release wire, as it terminates its partnership with PR Newswire.
11 Oct 2012 06:12
On Sunday, 7 October 2012, I was one of 20 000 runners that traversed the substantial divide between Sandton and Alexandra as part of Nike's 'We Run Jozi' 10km race. Despite the impeccable organisation, challenging route and fantastic vibe, crossing the finish line left me feeling strangely empty.
By Maja Rode 9 Oct 2012 09:15
SABMiller plc (SAB) has appointed Catherine May as its new director of corporate affairs.
4 Oct 2012 09:25
Many have tried to find ways to show the difference between PR and advertising, explaining that advertisers buy space to convince people that a product or brand is cool and desirable, while PR merely needs to put word out there in order to create a favourable impression of your products and services.
Issued by Lange 360 3 Oct 2012 11:27
The PRISM Awards, presented to PR and communication professionals who have successfully incorporated strategy, creativity and professionalism into PR and communication programmes and strategies that highlight a successful PR campaign, closes for entries on 25 January 2013.
2 Oct 2012 11:42
Grazia South Africa, a weekly news and fashion magazine, has awarded its public relations account to Brand Ambassadors, a Johannesburg-based PR and marketing firm.
1 Oct 2012 09:42
More than one billion dollars was spent on airline tickets over the internet in South Africa last year. With this growing 24% each year, it is becoming increasingly important for business owners within the travel industry to harness the power of the web to increase their customer bases and their revenues.
By Declan Hollywood 29 Sep 2012 08:29