In the world of consumer lifestyle PR, it wasn't long ago when a close, well-managed relationship with a handful of key publications was enough to secure you high profile coverage for a brand and its key products.
By Lorrianne Cloete 1 Nov 2012 06:17
Effective integrated employee engagement (IEE) is about understanding your audience, targeting the message and maximising the media. In other words, with every brief you take, you need to understand exactly who you are talking to. Always communicate a single-minded message, broken down where appropriate, to the different audiences within an organisation.
By Sarah Leftwich 28 Oct 2012 13:41
At the eleventh edition of the Black Business Quarterly Awards (BBQ), held at Emperor's Palace on 19 October 2012, Vuma Reputation Management won the New and Innovative Business Award in recognition of its innovation in the area of corporate reputation management, crisis communication, media training and the integration of social media tools into the business environment.
25 Oct 2012 07:28
The annual PRISM Awards competition, which recognises excellence in the public relations and communication profession, reminds the industry that the deadline for entries to the 2013 PRISM Awards is 25 January 2013.
25 Oct 2012 07:05
HMC Seswa Corporate Communications has been appointed to handle the marketing and communications of the Mineworkers Investment Trust (MIT). The National Union of Mineworkers established MIT in 1995, as a wealth-creating entity to assist retrenched workers and empower union members.
24 Oct 2012 09:56
The phone call that no CEO wants to get is the one with the name Carte Blanche attached to it. Immediately the antennae go up - why do they want to talk to us? What do they know we don't?
By Marion Scher 24 Oct 2012 06:27
Commenting on the recent space jump of Felix Baumgartner, Ilsa Grabe, business unit head at media agency Carat, says the stunt has been calculated to yield over £100-million in return on exposure for Red Bull.
22 Oct 2012 09:34
African Fashion International (AFI) has appointed Communication Services Africa to handle media communication for Mercedes-Benz Fashion Week Africa from 24-28 October 2012 at Melrose Arch, Johannesburg.
19 Oct 2012 11:04
You and I have come a long way together. We began our collaboration some 25 years ago, when you'd regularly forgive my crayoned abuse of your good nature. Then, we became allies: just you and me, against the world, using permanent marker to 'correct' the punctuation on signs proclaiming Ladies Room.
By Tiffany Markman 19 Oct 2012 08:16
If you're itching for a new challenge or always fancied yourself a bit of an entrepreneur, why not start your own business? It may seem like a mammoth task, but setting yourself up online to start communicating and selling to potential customers is easier than you think. I will shares some of my top five tips on helping you on the road to start-up success.
By Carolyn Holgate 18 Oct 2012 09:49
Global communications consultancy, Text100, has announced that Michelle de Pons-James will head up the South African office, taking over from Dominique Pienaar.
17 Oct 2012 09:45
A breakfast debate, hosted by Theredzone.co.za on Thursday, 18 October, will see Jeremy Maggs facilitate a 60-minute session on how brands can lose their reputation in the blink of an eye and how difficult it is to rebuild it unless there is a considered and intelligent strategy underpinning efforts.
16 Oct 2012 16:32
Following a four-way pitch, Greater Than has won the PR account for 2012/2013 for the Entertainer, an international Dubai-based company, a boutique publishing company established in 2001 by owner and CEO, Donna Benton that offers 21 books across 14 destinations and 11 countries.
16 Oct 2012 06:15
ABN360, owner of CNBC Africa and Forbes Africa Magazine, has appointed marcusbrewster as its PR agency.
15 Oct 2012 09:08
From 1 January 2013, the African Press Organisation (APO) becomes the sole pan-African press release wire, as it terminates its partnership with PR Newswire.
11 Oct 2012 06:12
On Sunday, 7 October 2012, I was one of 20 000 runners that traversed the substantial divide between Sandton and Alexandra as part of Nike's 'We Run Jozi' 10km race. Despite the impeccable organisation, challenging route and fantastic vibe, crossing the finish line left me feeling strangely empty.
By Maja Rode 9 Oct 2012 09:15
SABMiller plc (SAB) has appointed Catherine May as its new director of corporate affairs.
4 Oct 2012 09:25
Many have tried to find ways to show the difference between PR and advertising, explaining that advertisers buy space to convince people that a product or brand is cool and desirable, while PR merely needs to put word out there in order to create a favourable impression of your products and services.
Issued by Lange 360 3 Oct 2012 11:27
The PRISM Awards, presented to PR and communication professionals who have successfully incorporated strategy, creativity and professionalism into PR and communication programmes and strategies that highlight a successful PR campaign, closes for entries on 25 January 2013.
2 Oct 2012 11:42
PR agency, if you do not have regular contact with the CEO of your client company, then they do not see your value. It really is that simple.
By Mbali Ndandani 2 Oct 2012 06:30
Grazia South Africa, a weekly news and fashion magazine, has awarded its public relations account to Brand Ambassadors, a Johannesburg-based PR and marketing firm.
1 Oct 2012 09:42
One of the greatest ironies of the advertising industry is that they don't believe in their own product.
By Peter Mann 29 Sep 2012 09:00
More than one billion dollars was spent on airline tickets over the internet in South Africa last year. With this growing 24% each year, it is becoming increasingly important for business owners within the travel industry to harness the power of the web to increase their customer bases and their revenues.
By Declan Hollywood 29 Sep 2012 08:29
The Cristal Festival Network is at the origin of several international events dedicated to the communication industry, including the Europe Cristal Festival and the Mena Cristal Festival. The 1st Pan-African Summit for Communication & Media: The African Cristal Festival will be taking place 25-28 October in Abidjan, Ivory Coast.
Issued by 2C Associés 28 Sep 2012 09:08
I was invited to deliver an informal presentation on Woman's Day to a group of female hotshots from one of our biggest banks. There was no clear indication of topic - just a request for the 'shoot from the hip' approach that I make use of whenever I facilitate training programmes.
Issued by Janine Lazarus Media Consultancy 27 Sep 2012 11:32
Considering which anatomical part we park on them, chairs are one of the most venerable oratory tools in the universe. I'd go so far as to say, of all props and visual aids available to you, the humble chair, and not Bill Gates' little programme, is the ultimate.
By Douglas Kruger 26 Sep 2012 12:35
JSE-listed Cipla Medpro, one of South Africa's largest pharmaceutical companies, has appointed national communications agency Epic Communications, to oversee its public relations requirements across its entire product stable.
Issued by Epic Communications 26 Sep 2012 10:45
Even though ad agency bosses and media owners sit on a veritable pile of money, they live in the land of declining returns - where you have to run harder just to stay in the same place.
By Peter Mann 26 Sep 2012 09:40
Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video).
25 Sep 2012 10:13
After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.
25 Sep 2012 08:00
Receive free email newsletter
Tell a friend about us