The hotel industry is a highly competitive field, so it is no surprise that an effective PR strategy is paramount to enabling long-term, sustained messaging to keep your establishment top of mind...
This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...
HMC Seswa Corporate Communications has been appointed to handle the marketing and communications of the Mineworkers Investment Trust (MIT). The National Union of Mineworkers established MIT in 1995, as a wealth-creating entity to assist retrenched workers and empower union members.
24 Oct 2012
Commenting on the recent space jump of Felix Baumgartner, Ilsa Grabe, business unit head at media agency Carat, says the stunt has been calculated to yield over £100-million in return on exposure for Red Bull.
22 Oct 2012
African Fashion International (AFI) has appointed Communication Services Africa to handle media communication for Mercedes-Benz Fashion Week Africa from 24-28 October 2012 at Melrose Arch, Johannesburg.
19 Oct 2012
You and I have come a long way together. We began our collaboration some 25 years ago, when you'd regularly forgive my crayoned abuse of your good nature. Then, we became allies: just you and me, against the world, using permanent marker to 'correct' the punctuation on signs proclaiming Ladies Room.
Tiffany Markman 19 Oct 2012
If you're itching for a new challenge or always fancied yourself a bit of an entrepreneur, why not start your own business? It may seem like a mammoth task, but setting yourself up online to start communicating and selling to potential customers is easier than you think. I will shares some of my top five tips on helping you on the road to start-up success.
Carolyn Holgate 18 Oct 2012
Global communications consultancy, Text100, has announced that Michelle de Pons-James will head up the South African office, taking over from Dominique Pienaar.
17 Oct 2012
A breakfast debate, hosted by Theredzone.co.za on Thursday, 18 October, will see Jeremy Maggs facilitate a 60-minute session on how brands can lose their reputation in the blink of an eye and how difficult it is to rebuild it unless there is a considered and intelligent strategy underpinning efforts.
16 Oct 2012
Following a four-way pitch, Greater Than has won the PR account for 2012/2013 for the Entertainer, an international Dubai-based company, a boutique publishing company established in 2001 by owner and CEO, Donna Benton that offers 21 books across 14 destinations and 11 countries.
16 Oct 2012
ABN360, owner of CNBC Africa and Forbes Africa Magazine, has appointed marcusbrewster as its PR agency.
15 Oct 2012
From 1 January 2013, the African Press Organisation (APO) becomes the sole pan-African press release wire, as it terminates its partnership with PR Newswire.
11 Oct 2012
On Sunday, 7 October 2012, I was one of 20 000 runners that traversed the substantial divide between Sandton and Alexandra as part of Nike's 'We Run Jozi' 10km race. Despite the impeccable organisation, challenging route and fantastic vibe, crossing the finish line left me feeling strangely empty.
Maja Rode 9 Oct 2012
SABMiller plc (SAB) has appointed Catherine May as its new director of corporate affairs.
4 Oct 2012
The PRISM Awards, presented to PR and communication professionals who have successfully incorporated strategy, creativity and professionalism into PR and communication programmes and strategies that highlight a successful PR campaign, closes for entries on 25 January 2013.
2 Oct 2012
Grazia South Africa, a weekly news and fashion magazine, has awarded its public relations account to Brand Ambassadors, a Johannesburg-based PR and marketing firm.
1 Oct 2012
More than one billion dollars was spent on airline tickets over the internet in South Africa last year. With this growing 24% each year, it is becoming increasingly important for business owners within the travel industry to harness the power of the web to increase their customer bases and their revenues.
Declan Hollywood 29 Sep 2012
The Cristal Festival Network is at the origin of several international events dedicated to the communication industry, including the Europe Cristal Festival and the Mena Cristal Festival. The 1st Pan-African Summit for Communication & Media: The African Cristal Festival will be taking place 25-28 October in Abidjan, Ivory Coast.
2C Associés 28 Sep 2012
Considering which anatomical part we park on them, chairs are one of the most venerable oratory tools in the universe. I'd go so far as to say, of all props and visual aids available to you, the humble chair, and not Bill Gates' little programme, is the ultimate.
Douglas Kruger 26 Sep 2012
Even though ad agency bosses and media owners sit on a veritable pile of money, they live in the land of declining returns - where you have to run harder just to stay in the same place.
Peter Mann 26 Sep 2012
Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video).
25 Sep 2012
After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.
25 Sep 2012
There can be no greater myth than the old adage, "no publicity is bad publicity". While brands and organisations cannot always control the kind of publicity they receive, how they react to negative publicity can make or break their reputations.
Lucinda Boddy 21 Sep 2012
The other day I was asked whether PR practitioners now have more power than ad agency bosses. Brian Berkman who was writing for Advantage magazine kindly told me I could disagree if I wished (I do) and he gave me 200 words in which to do so.
Peter Mann 20 Sep 2012
Storytelling is an ancient art - we humans have used it to entertain, educate and record our foibles for thousands of years. Naturally, the mediums through which we spin our elaborate (or not so elaborate) yarns have changed, evolving from cave paintings to 140 character Tweets and tackily shot YouTube videos.
As a communications professional who takes pride in my job and the South African PR industry, there is nothing worse than hearing the horror stories from journalists and potential clients on pitching processes, not understanding the respective brand that professionals represent and how they make empty promises to both media and clients.
Tyrone Van Heerden 18 Sep 2012
From September 2012, the public relations campaign for Converse; Lyle & Scott and Samson fashion brands, under the Skye Group of companies, will be handled by Cutting Edge Communications.
17 Sep 2012
Pause before you pitch... With the Loerie Awards around the corner South African agencies are holding thumbs in the hope that they will walk away with the coveted 'bird'. At this time, however, it is a good idea to look back at the pitches that are done in order to persuade a client to go ahead with an advertisement.
Danie Strachan 12 Sep 2012