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Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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South African start-up at today's Blackberry 10 launch
South African start-up at today's Blackberry 10 launch

The official South African BlackBerry 10 platform launch, scheduled for today, 30 January 2013, will feature South African mobile start-up, Snapplify, demonstrating some of its apps. South Africa is one of six countries globally selected for the official launch and the unveiling of the first two BlackBerry 10 smartphones.

30 Jan 2013 10:54

[2013 trends] It is no longer business as usual
[2013 trends] It is no longer business as usual

No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.

By Dave Nemeth 30 Jan 2013 10:44

Tyrone Middleton
Is your Facebook competition legal?

A majority of businesses have or are considering using Facebook pages to promote their companies. Many of them resort to tactics such as bribery, encouraging users to 'like their page' in order to enter a competition or win a prize. The aim is to either stir up support or grow a larger fan base. All this is often done without the use of a third party application.

By Tyrone Middleton 29 Jan 2013 16:35

MWEB launches news uncapped products
MWEB launches news uncapped products

Internet Service Provider MWEB is introducing new uncapped ADSL products in response to market demand for cheaper uncapped ADSL. This comes after Telkom announced last week that it will be cutting its Uncapped ADSL prices.

29 Jan 2013 14:44

[2013 trends] Opportunities for growth within marketing and advertising arena
[2013 trends] Opportunities for growth within marketing and advertising arena

There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.

By Johanna McDowell 29 Jan 2013 12:41

[2013 trends] Insight into cinema in 2013
[2013 trends] Insight into cinema in 2013

I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.

By Ryan Williams 29 Jan 2013 12:06

[2013 trends] The year ahead for experiential marketing
[2013 trends] The year ahead for experiential marketing

It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.

By Mike Silver 29 Jan 2013 11:18

F.I.L.M Sallywood interns introduce Kwaai City
F.I.L.M Sallywood interns introduce Kwaai City

The Film Industry Learner Mentorship's (F.I.L.M) Sallywood interns from the 2012-2013 Sallywood MICT Seta Internship, is producing a fun and funky web-based program called Kwaai City. Broadly speaking Kwaai City features 'What's Hot' and by omission, 'What's Not' in the Kwaai City of Cape Town. (video)

29 Jan 2013 06:06

Attila Bernariusz
Online advertising is not just for clicks

Web advertising sales teams that have focused exclusively on click-through rates as the major metric for success in online display advertising have done harm to the digital publishing industry.

By Attila Bernariusz 29 Jan 2013 06:05

Mbali Ndandani
It's 2018: What does your brand experience look like?

Every business worth its salt has a three, five, or even ten-year strategy. This would typically include growth targets, market share, product innovations etc. It's a sign of a forward thinking business and fills shareholders with confidence that their hard-earned cash will be exponentially greater.

By Mbali Ndandani 29 Jan 2013 05:08

Amy Johnson
Facebook's omniscient Graph Search: Yay or nay for marketers?

Facebook's momentous announcement on Tuesday, 16 January 2012, saw the introduction of Graph Search, a significant upgrade to Facebook's search function that is intended to allow users to mine a wealth of data related to their network.

By Amy Johnson 29 Jan 2013 05:03

[2013 trends] Malls set to 'mobilise' consumers like never before
[2013 trends] Malls set to 'mobilise' consumers like never before

All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...

By Doug Mayne 28 Jan 2013 11:56

[2013 trends] How to metamorphasise mobile marketing this year
[2013 trends] How to metamorphasise mobile marketing this year

"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.

By Kevin Bassett 28 Jan 2013 10:52

Out with the old - in with EPC's new-look website

The Event Production Company has launched into 2013 with a new-look website, supported by an intensified social media plan.

Issued by The Event Production Company 28 Jan 2013 10:40

[2013 trends] It's not trends that matter; it's the traits marketers need!
[2013 trends] It's not trends that matter; it's the traits marketers need!

I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.

By Thomas Oosthuizen 28 Jan 2013 10:05

[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends
[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends

The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.

By Gisele Wertheim Aymes 25 Jan 2013 12:59

[2013 trends] From data to honesty, it's getting personal
[2013 trends] From data to honesty, it's getting personal

South Africa is a complicated place - each year outdoes the last in the 'magnitude of change' stakes. And we just know this year will deliver even more surprises. Nonetheless, important trends appeared across the brandscape during 2012. Here I explore the key brand moments of the year just passed, and take a peek at what might be ahead.

By Janice Spark 25 Jan 2013 12:24

[2013 trends] Africa finding its own solutions using mobile tech
[2013 trends] Africa finding its own solutions using mobile tech

There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.

By Dr KF Lai 25 Jan 2013 10:57

Ruth Steyn
Social selling: Sales in the digital era

Many things have changed as a result of social media. The way we share our news, the way we interact, and the way we engage with companies. And now, companies are using social media as an effective way to sell their products. The motivation behind this is simple: the customers are already there, so why not take sales to the customers?

By Ruth Steyn 25 Jan 2013 07:28

Athar Naser
The job of good content

Good content is at the heart of any content marketing campaign. It's what draws the consumer to your online real estate and keeps them coming back for more. If you want your website, blog or app to lend your website authority, increase sales and draw more leads, you need to make sure your content is top notch. Read on for five things great content will do for your web presence.

By Athar Naser 25 Jan 2013 06:05

Melody Maker
Attacking traditional media is not the way to sell digital marketing

For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such as television, print and outdoor. These old-fashioned channels are outdated, we are told; they are irrelevant and taking their last breaths of life in a market that is shifting over to digital platforms.

By Melody Maker 25 Jan 2013 04:05

[2013 trends] Looking ahead at retail, shopper marketing in SA
[2013 trends] Looking ahead at retail, shopper marketing in SA

The following are my thoughts on trends that will emerge in the retail and shopper marketing space in South Africa.

By Bernard Matlhaga 24 Jan 2013 12:54

Chinese tourist numbers rise
Chinese tourist numbers rise

Tourism Minister Marthinus van Schalkwyk embarked on a media roadshow in Beijing on Wednesday, 23 January 2013, to celebrate the growth in tourism between China and South Africa.

24 Jan 2013 10:34

Africa advancing digitally

Bluegrass Digital, a London-born, Cape Town-based digital agency, is bridging the gap between south and west Africa. Experts in website technology, development, online marketing and forward-thinking, Bluegrass have now set their sights on the west after working in collaboration with various ad agencies in Nigeria.

Issued by Bluegrass Digital 24 Jan 2013 09:07

[Biz Takeouts Lineup] 50: Mobile in South Africa and Africa with Google
[Biz Takeouts Lineup] 50: Mobile in South Africa and Africa with Google

Tune in to this week's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio to find out more about mobile in South Africa and Africa and what Google Mobile is up to in the mobile space. [twitterfall]

24 Jan 2013 07:36

Revamped Europcar website offers launch specials
Revamped Europcar website offers launch specials

Europcar is offering a host of promotions on its car rentals and chauffeur service in conjunction with the relaunch of its website. The site now offers a quicker and more streamlined booking process in three simple steps, ensuring stress free and simplified car rental.

23 Jan 2013 14:03

[2013 trends] Mobile money to give SoLoMo a kick in the pants?
[2013 trends] Mobile money to give SoLoMo a kick in the pants?

SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.

By Vanessa Clark 23 Jan 2013 11:54

[2013 trends] Tracking and training
[2013 trends] Tracking and training

As we gaily simulate horse-riding while singing in Korean, the eyes of judgment fall upon us for clinging to the relics of yesteryear. Don't allow yourself to get caught doing last years' exercises or wearing scrubs that are "Soooo 2012", oh my readers. This year, you're going to be ahead of the curve and I'm going to help you do just that. Presenting the health trends of 2013...

By Chamendran Naidoo 23 Jan 2013 11:48

[2013 trends] Mobile - more of the same? Probably not
[2013 trends] Mobile - more of the same? Probably not

A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.

By Petros Kondos 23 Jan 2013 11:27

UCT and GetSmarter present most comprehensive portfolio of marketing short courses yet
UCT and GetSmarter present most comprehensive portfolio of marketing short courses yet

With South African mobile penetration now at 100% and the rapid adoption of smart phones, the marketing landscape in South Africa is continually evolving to cater for advancements in the realm of digital and traditional mediums.

Issued by Get Smarter 23 Jan 2013 10:27

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