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Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...
What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago...
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
10 Jan 2013
Ever heard of SnapChat? Well it's making waves in the social media scene, but why? The world of social media and online socialisation presents users of today with more ways to connect but increasingly the youth are looking for ways to express, explore and connect without consequence or concerns about their "expression" falling into the wrong hands.
Matt Rose 10 Jan 2013
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
Subhash Chandra 9 Jan 2013
Mtutu Bembe, an IT graduate of Boston City Campus & Business College, is the product of an enterprise development project that was launched earlier this year by IT company Incredible Connection. Called the 'Agent X Project', the project aimed exclusively at helping young Black IT professionals start their own businesses.
Boston College 9 Jan 2013
The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.
9 Jan 2013
Microsoft's been pretty open about the fact that it's scuppering its Windows Live Messenger Service in favour of Skype but now we have some idea of when it's actually going to happen.
Stuart Thomas 9 Jan 2013
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
7 Jan 2013
MediaMind Africa's service partner, iMIND, has partnered with Strutta, a leading platform for online contests and sweepstakes promotions, with the deal set to elevate social media marketing and promotions in Africa to a world-class level.
Sizmek 7 Jan 2013
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Bizcommunity.com 4 Jan 2013
MOSCOW, RUSSIA: Kaspersky Lab's experts have outlined key security trends of 2012 and presented their views on the core threats of 2013. The most notable predictions for the next year include the continued rise of targeted attacks, cyber-espionage, and nation-state cyber-attacks, the evolving role of hacktivism, the development of controversial "legal" surveillance tools, and the increase in cybercriminal attacks targeting cloud-based services.
2 Jan 2013
LONDON, UK: The introduction of analytics to Google+ pages and communities will be key in ensuring that brands continue to invest time and resource into the social network, according to integrated PR, search and social media agency Punch Communications.
28 Dec 2012
It's reckoned that vulnerabilities in social networks and mobile devices will be the major targets of cyber-criminals in 2013 and vulnerabilities in Java and Adobe will be widely used as a point of entry to infect computers.
27 Dec 2012
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
LONDON, UK: Informa Telecoms & Media today revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.
21 Dec 2012
Offering access to magazines, news, weather, games, and movie information and trailers, Samsung Electronics has partnered with South African online publishing company OnMag Online Publications to launch onTV, exclusively for the Samsung Smart TV range.
19 Dec 2012
The Intrepid Explorer, a custom title for Cape Union Mart, is the first of its kind in the outdoor adventure and travel sector and features South Africa's top travel writers, adventurers, environmentalists and experts revealing all that the great outdoors and living a life of adventure has to offer.
18 Dec 2012
To raise awareness of the key safety risks faced by visitors and locals in Cape Town, the Vision project will incorporate real footage captured on some of the 300 closed-circuit television cameras located around the city, re-purposed into comic-style booklets.
15 Dec 2012
It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
Harry Herber 14 Dec 2012
Nandi Mgwadlamba, owner of Sleeves-Up Communications, has launched a new online business and environment magazine, Rooted Wealth, which has been emailed to 6,000 readers. It plans to increase this figure to a million readers by 2017.
14 Dec 2012
Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income.
14 Dec 2012
A group of Grade 11 learners at Sinenjongo High School, Joe Slovo Park in Cape Town is leading the charge for free cellphone access to Wikipedia in South Africa. The learners have sent a letter to the four mobile network operators, Vodacom, MTN, Cell C and 8ta, urging them to give their customers free mobile access to Wikipedia.
13 Dec 2012
The top 20 of streams and downloads had been announced by simfy Africa, described as South Africa's first legal music streaming service. This diverse play list includes some of the hottest new releases of the year, all featured onsite on the day of international release and South African favourites.
11 Dec 2012
One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.
FCB Africa 11 Dec 2012
As we engage in a century where everyone is not only a global citizen, but a valuable "Brand in Waiting," we begin to understand that the Internet Revolution is in fact the Industrial Revolution of our time.
icandi CQ 11 Dec 2012
A hacker has claimed responsibility for disrupting SA's Department of Social Development's website and hacking those of the National Planning Commission and the National Population Unit.
11 Dec 2012
The traditional creative team of Art Director and Copywriter, which has ruled advertising since television emerged as the dominant medium in the 1950s, is about to get the heave-ho.
Gloo 10 Dec 2012
High-end liquor such as whiskeys, cognac and premium brandy are associated with images of wealth and sophistication, but are often enjoyed by a wide array of people from all walks of life. By tapping into digital marketing these brands can expect to further cement and grow brand awareness while boosting sales considerably.
Digital Fire 10 Dec 2012
The rate of change is ever increasing. Consumers are adopting new technology faster than ever before and their behaviour and expectations are changing.Businesses have to respond. And there are two trends emerging that will help companies do just that - the Lean Startup movement and the connected economy.