Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...
What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago...
LONDON, UK: Informa Telecoms & Media today revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.
21 Dec 2012
Offering access to magazines, news, weather, games, and movie information and trailers, Samsung Electronics has partnered with South African online publishing company OnMag Online Publications to launch onTV, exclusively for the Samsung Smart TV range.
19 Dec 2012
The Intrepid Explorer, a custom title for Cape Union Mart, is the first of its kind in the outdoor adventure and travel sector and features South Africa's top travel writers, adventurers, environmentalists and experts revealing all that the great outdoors and living a life of adventure has to offer.
18 Dec 2012
To raise awareness of the key safety risks faced by visitors and locals in Cape Town, the Vision project will incorporate real footage captured on some of the 300 closed-circuit television cameras located around the city, re-purposed into comic-style booklets.
15 Dec 2012
It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
Harry Herber 14 Dec 2012
Nandi Mgwadlamba, owner of Sleeves-Up Communications, has launched a new online business and environment magazine, Rooted Wealth, which has been emailed to 6,000 readers. It plans to increase this figure to a million readers by 2017.
14 Dec 2012
Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income.
14 Dec 2012
A group of Grade 11 learners at Sinenjongo High School, Joe Slovo Park in Cape Town is leading the charge for free cellphone access to Wikipedia in South Africa. The learners have sent a letter to the four mobile network operators, Vodacom, MTN, Cell C and 8ta, urging them to give their customers free mobile access to Wikipedia.
13 Dec 2012
The top 20 of streams and downloads had been announced by simfy Africa, described as South Africa's first legal music streaming service. This diverse play list includes some of the hottest new releases of the year, all featured onsite on the day of international release and South African favourites.
11 Dec 2012
One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.
FCB Africa 11 Dec 2012
As we engage in a century where everyone is not only a global citizen, but a valuable "Brand in Waiting," we begin to understand that the Internet Revolution is in fact the Industrial Revolution of our time.
icandi CQ 11 Dec 2012
A hacker has claimed responsibility for disrupting SA's Department of Social Development's website and hacking those of the National Planning Commission and the National Population Unit.
11 Dec 2012
The traditional creative team of Art Director and Copywriter, which has ruled advertising since television emerged as the dominant medium in the 1950s, is about to get the heave-ho.
Gloo 10 Dec 2012
With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.
Attila Bernariusz 10 Dec 2012
High-end liquor such as whiskeys, cognac and premium brandy are associated with images of wealth and sophistication, but are often enjoyed by a wide array of people from all walks of life. By tapping into digital marketing these brands can expect to further cement and grow brand awareness while boosting sales considerably.
Digital Fire 10 Dec 2012
The rate of change is ever increasing. Consumers are adopting new technology faster than ever before and their behaviour and expectations are changing.Businesses have to respond. And there are two trends emerging that will help companies do just that - the Lean Startup movement and the connected economy.
Higher productivity, increased labour costs and a strong trends towards true mobility in the work place are all factors that have put the spotlight firmly on 'total costs of ownership' for computers and devices. Organisations will have to start spending more on durable and reliable mobile computers rather than looking for bargains, if they want to avoid losing valuable productive time.
Jerker Hellström 7 Dec 2012
The digital marketing communications arena has seen phenomenal growth for South African email and mobile marketing company, GraphicMail. The South African online marketing environment has also seen sustainable growth, with more and more marketers realising the value of an integrated approach in order to improve their return on investment.
SharpSpring 7 Dec 2012
Many in the industry really felt for Alec Hogg in October when he walked away from Moneyweb, the company he built from nothing into a highly respected player in the media industry. Hogg tells Bizcommunity why he's philosophical about the move, what he's doing with his year's restraint of trade and what was so different about the values of majority shareholder Caxton and his own that made it impossible for him to stay on as Moneyweb CEO and board member.
Gill Moodie 6 Dec 2012
In February this year, Steers - winners of Leisure Options' 'Best Burger in Joburg' for the 17th year running - partnered with leading full-spectrum digital agency, Amorphous. The product of this partnership is a progressive presence that sets Steers apart in South Africa's fast food digital playground.
Amorphous 6 Dec 2012
Quirk Education will be hosting their first digitally focused week-long programme of contact workshops for 2013. These half-day workshops aim to equip the local market with global best practice principles and techniques based on the working knowledge and experience of the greater Quirk agency.
Quirk 6 Dec 2012
At the beginning of 2012, the Digital Media and Marketing Association (DMMA) announced its plans to accelerate the growth of the digital industry within a South African context. The DMMA has made significant headway this year towards achieving this objective by implementing a number of key initiatives.
IAB South Africa 6 Dec 2012
According to a treaty South Africa agreed to with the International Telecommunications Union, we are committed to switching off our analogue television broadcasts by 2015, and start broadcasting via digital signals instead. It sounds simple enough. It also does not sound particularly exciting, does it?
Dr Julie Reid 5 Dec 2012
Online publishers have been perfecting the art of creating online content since the advent of the web. While advertisers have long been using digital to get their message to the consumer, they've only just recently started emulating what publishers do best - developing content that keeps consumers coming back for more.
Athar Naser 4 Dec 2012
As part of AfricaCom 2012, two new writers were launched into the technical writing world, as the successful winners of a youth competition. The winners, Lauren Leonard (19) and Simone Johnson (21) spent three days at the event immersing themselves into the world of technology and are now blogging.
4 Dec 2012
In anyone's world, 2012 has been a rollercoaster one. We still appear to be here, but who knows what will happen on 21 December if the dire warnings are in any way true. But operating on the positive assumption that there will be a 2013, I've been auditing MANGO-OMC's 2012 learnings and summarising them for our game plan for next year.
Nicole Capper 3 Dec 2012
The well known digital marketing education portal Heavy Chef is hosting its last "Heavy Chef Session" of 2012 on the 13th December, entitled The State Of E-Commerce featuring speakers from leading e-commerce portals Yuppiechef, Zando and Kalahari.
World Wide Creative 3 Dec 2012
To find out more about digital signage in the South African market, listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio. [twitterfall]
3 Dec 2012