Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly?...
Online publishers have been perfecting the art of creating online content since the advent of the web. While advertisers have long been using digital to get their message to the consumer, they've only just recently started emulating what publishers do best - developing content that keeps consumers coming back for more.
Athar Naser 4 Dec 2012
As part of AfricaCom 2012, two new writers were launched into the technical writing world, as the successful winners of a youth competition. The winners, Lauren Leonard (19) and Simone Johnson (21) spent three days at the event immersing themselves into the world of technology and are now blogging.
4 Dec 2012
In anyone's world, 2012 has been a rollercoaster one. We still appear to be here, but who knows what will happen on 21 December if the dire warnings are in any way true. But operating on the positive assumption that there will be a 2013, I've been auditing MANGO-OMC's 2012 learnings and summarising them for our game plan for next year.
Nicole Capper 3 Dec 2012
To find out more about digital signage in the South African market, listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio. [twitterfall]
3 Dec 2012
At the Technology Top 100 (TT100), the minister of science and technology, Derek Hanekom, presented JWT's multi-disciplinary digital agency, dotJWT the award for Excellence in the Management of Technology, competing against FNB, Altech, Bell Equipment and others.
3 Dec 2012
Since the inception and subsequent explosion of the social media phenomenon, there has been a quiet assumption that as a mass communication platform - social networks such as Facebook were not popular among the high income earners and wealthy classes.
Digital Fire 3 Dec 2012
Drupal came of age in 2012 according to Rogerwilco, South Africa's largest Drupal developers.
Rogerwilco 3 Dec 2012
Mustard Marketing and Fivestar PR have been appointed to rebrand the Culinary Academy (TCA) in 2013. Mustard will design and develop the new corporate identity, website and mobisite, and manage its social media activities strategy, while Fivestar will drive the company's strategic media and communications strategy to raise the public profile of the academy.
30 Nov 2012
Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about in-store digital signage solutions and effective communication tools. The studio guest this Thursday evening, 29 November 2012, will be Chris Day, MD of Moving Tactics. [twitterfall]
29 Nov 2012
South Africa's telecommunications industry has lived through yet another year of growth, change and upheaval, touching lows like the worrying upheaval at Telkom, and reaching highs such as the launch of the country's first commercial long-term evolution (LTE) networks. The factor that I would single out as perhaps the most important trend of 2012 is the rapid move of smartphones into the mainstream.
Mark Taylor 29 Nov 2012
20 digital journalism projects have earned US$1 million in funding and technical support as part of the African News Innovation Challenge (ANIC).
29 Nov 2012
In the past, marketers have stressed the importance of brand visibility. The argument has been that having your brand visible in all the right places is important, even without interaction with customers. Unfortunately, living in a world where consumers see and hear an average of 3000 marketing messages a day, there is simply too much clutter out there to stand out from the crowd.
Tyrone Middleton 27 Nov 2012
Naspers Limited (JSE: NPN) on 27 November 2012, announced its results, consolidated revenue of R23 billion (a 22% increase), for the six months ended 30 September 2012.
27 Nov 2012
Two new apps offer South Africans retail travel news and braai swapping information. Sure Travel has launched a retail travel agency app for smartphones and tablets and a hungry South African, Kacper Saar, who has been living in the UK for over 10 years, developed 'Let's Braai' app for iPhone.
27 Nov 2012
The Creative Circle Ad of the Month results for October 2012 have been announced, and chairperson for the advertising judging panel that month, Justin Gomes, commenting on the winning ads, added that "digital needs to be taken as seriously as all the other categories, especially if the industry wants to start making international inroads in a category where South Africa has been particularly creatively dire."
27 Nov 2012
Radio 2000FM hosted the panel of speakers for the Social Media Fraud Risks conference on Monday, 26 November, where they offered some insight of what to expect during the conference held on 27 to 28 March 2013.
Mzanzi Training 26 Nov 2012
The ninth Aegis Media Thought Leadership Digibate is set to end the year with the key industry research thought leaders sitting around the table and openly debating and discussing the way in which research in the online arena in SA and Africa is conducted, what the results are and what 2013 holds for this fast growing digital landscape in Africa.
26 Nov 2012
Leisure Books, South Africa's largest and most well-known book club, recently launched a successful email marketing campaign with the help of email marketing specialist, Digital Fire, that has seen their member numbers as well as their sales grow significantly.
Digital Fire 26 Nov 2012
Stephanie Houslay has joined Acceleration Media as the new GM, based in Cape Town, where she will lead the company's growth in the Western Cape region. The company has also announced that its Cape Town-based MD, Diane Charton, will be leaving to take up the role of MD at the Red & Yellow School of Advertising.
26 Nov 2012
The refreshed designindaba.com website, launched late last week, now has updated software to ensure an enhanced, enjoyable and integrated user experience. The website features articles, videos and image galleries, for insight into global trends in design, innovation and creativity.
23 Nov 2012
In its ongoing quest to improve customer service‚ Telkom on Thursday, 22 November, unveiled a free mobile application to enable its clients to‚ among other things‚ log a technical fault related to their telephone lines and internet connection.
23 Nov 2012
Companies that want to evolve into truly social enterprises must look beyond tracking keywords and towards building a deeper understanding of the meaning and tone of social conversations in their online reputation management (ORM) strategies.
Jetweb 22 Nov 2012
The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.
Kevin Dayton 22 Nov 2012
The Afrikaans tabloid newspaper, Son has launched its mobisite, allowing readers to access their favourite read, even though they may not be able to purchase the daily print edition.
22 Nov 2012
The team at Trigger Isobar set about closing the 1411km gap between its offices in Cape Town and Johannesburg by coming up with the idea of a tweeting braai.
21 Nov 2012
Following on the heels of the latest Panda update, Google announced the new Penguin update - both algorithmic changes that would quash websites that offer no real value to users who are searching for relevant, quality information.
20 Nov 2012